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Here are some key segmentation criteria to consider: Reason for Travel Segmenting guests by the purpose of their trip provides valuable insights into their needs and preferences. For example: Business Travelers: Prioritize efficiency and convenience, seeking amenities like high-speed internet and meeting spaces.
UK: The UK’s travel and tourism sector is expected to see a boost of more than £200 million as a result of King Charles III’s Coronation weekend [6-8 May] and fortnight around those dates, as consumers travel across the country to celebrate with friends and millions across the UK make the journey to London to catch a glimpse of the historic event.
What are tourism trends? Tourism trends reflect evolving patterns and preferences in travel, influenced by factors such as technological advancements, socio-economic shifts, and changing consumer behaviours. Table of contents Why keep up with new trends in tourism?
With almost 10 percent of the world’s total gross domestic product (GDP) and employing over 255 million people, it is no surprise that the travel and tourism industry is one of the most important sectors to drive employment. You don’t have to spend money investing in different tools or learn complicated software.
The surge in hotel bookings during these high-profile events highlights how live concerts act as powerful economic drivers for cities. This large influx of attendees, many traveling from neighboring countries, led to a 45% spike in hotel occupancy compared to regular weekends. Many hotels were fully booked months in advance.
Direct bookings via STAAH SwiftBook also in top 3. Booking.com retained the top spot across the region as the most popular online booking platform. In New Zealand, Expedia took the second spot, and direct bookings via STAAH SwiftBook was in the third spot. Equally inbound tourism is on the rise.
GoMMT, Booking.com and Agoda retain their top spots in the fast-growing Indian travel economy. According to reports from Sabre and McKinsey, domestictravel in India has already surpassed pre-Covid levels and international trips expected to grow from 13 million in 2022 to 80 million 2040.
SiteMinder’s new Hotel Booking Trends report, a hotel commerce data analysis of more than 36,000 hotels and 450+ connected booking integrations, has revealed travelersbooked their trips on average eight days earlier, and canceled their bookings 17% less year-on-year in 2022, despite a 24% increase in the average daily hotel room rate.
Towards the end of 2020, Google came to the aid of the ailing travel industry with rich insights that unlock the mysteries of travel demand. Since its inception, Google Travel Insights has become a go-to resource for astute hotel marketers wanting to understand guest behaviour patterns and trends to inform their strategy.
The staycation trend has seen an unprecedented surge in popularity, particularly in the wake of global events that have restricted international travel, particularly due to the covid-19 pandemic. The appeal lies in the convenience, reduced travel costs, and the opportunity to explore local attractions that might otherwise be overlooked.
Valued at $720 billion in 2019, wellness tourism’s economy is transforming nearly every aspect of travel. As we emerge from the pandemic, the Global Wellness Institute predicts an explosive annual growth of +21% in wellness tourism. In need of a little reminder of what wellness tourism is? Comwell Borupgaard.
” The report analyzed the booking data of thousands of independent properties in 54 countries around the world. Some of the findings: Direct bookings are on the rise. Direct bookings have been on an upward trajectory, increasing by a staggering 169% from 2019. Domestictourism is still going strong.
According to Linda Osti, senior lecturer in tourism management at Bangor University, local authorities must balance the needs of tourists with the needs of the local community, with a focus on the local. Osti gives the example of a city in the US which used its tourism levy to fund free public transport.
Many parts of the world are excited about the prospect of travellers from mainland China returning to their shores but, while your hotel can certainly benefit from the opportunity, there are no simple answers when it comes to planning and preparing for this. It also allowed citizens to travel during the Lunar New Year celebrations.
Towards the end of 2020, Google came to the aid of the ailing travel industry with rich insights that unlock the mysteries of travel demand. Since its inception, Google Travel Insights has become a go-to resource for astute hotel marketers wanting to understand guest behaviour patterns and trends to inform their strategy.
When it comes to the future of online travel agencies (OTAs) and their role in the hospitality industry, there are a few key trends and factors to consider. As technology continues to advance, the future of online travel agencies looks promising, with several key trends reshaping their role in the hospitality industry.
The contribution to GDP of the tourism industry on the whole is currently 1.6% (Statista). Other figures from Statista are as follows: Australia’s hotel segment specifically is forecasted to see revenues of US $6.75 are 55-64. In 2022, New South Wales was the state with the highest number of domestic overnight visitors (24.89
World Tourism Day 2022: SiteMinder launches annual Changing Traveller Report, the largest accommodation-specific traveller survey globally. The Digital Influence Trend: Right now, travellers are the most winnable consumers on earth. The Bleisure Trend: Working travellers want the hotel of the future, today.
It’s also essential for Google’s free booking links (keep reading). Google Free Booking Links: Once you have a Google Business Profile, your hotel can qualify for free booking links within the Google Hotel Search. Free booking links drive potential guests straight to your online booking engine to book direct.
Whether it is through branding messages, targeting the appropriate target audience or activities that keep previous guests engaged, the world of marketing for hospitality and tourism has evolved significantly in the digital age. Today this primarily means availability across booking channels. Optimise your mobile booking page.
Turton’s responsibilities include overseeing domestic and inbound travel trade, managing the brand’s presence at trade exhibitions, and participating in trade associations like UKInbound and The Coach Tourism Association. Whittington will work alongside Turton, assisting in the booking process for clients.
AltoVita powers the corporate accommodations sector with enterprise software layered with a human-centric approach, providing every traveller with exactly what they need. Find out more here didatravel is a holistic travel service provider through innovative technology. Rebahan is an Online Travel Agent (OTA) application created by PT.
When surveyed in 2021*, 81% of the travellers said they plan to use a sustainable accommodation option in the coming year. Here’s a look at what the eco-friendly traveller seeks on their travels. Transport also comes into play when choosing the destination to travel. What is Sustainable Hospitality?
SiteMinder’s new Hotel Booking Trends report, the only hotel commerce data analysis of more than 35,000 hotels and 450+ connected booking integrations, has revealed travellersbooked their trips on average eight days earlier, and cancelled their bookings 17% less year-on-year in 2022, despite a 24% increase in the average daily hotel room rate.
UK: The UK’s travel and tourism sector is expected to see a boost of more than £200 million as a result of King Charles III’s Coronation weekend [6-8 May] and fortnight around those dates, as consumers travel across the country to celebrate with friends and millions across the UK make the journey to London to catch a glimpse of the historic event.
As tourism businesses continue to flourish, with expected growth of more than 3% annually, more opportunities are opening up abroad. Tourism careers promise personal growth and professional development, compelling incentives for individuals to seek positions that allow them to live and work in different parts of the globe.
What are travel statistics? Travel statistics refer to data and information related to various aspects of the travel industry, such as travel trends, traveller behaviour, tourism spending, accommodation metrics, and more. Some highlights include: Air travel passengers are expected to reach 9.4
Which famous sustainable tourism saying was coined decades ago by the Baltimore chapter of Grotto? But when your tourism involves interaction with local people, wildlife, and sensitive ecosystems, just your presence there is bound to have more effect than a footprint. What are the three domains of sustainable tourism?
Nowhere in Europe has tourism played as big a role in shaping the overall food scene as Portugal. Over the last several years there’s been a drastic spike in the number of travelers flocking to the Iberian country — tourism pumped 18 million euros into the local economy in 2019 alone (compare that to 9.4 So what happens now?
If you’re passionate about creating great guest and customer experiences, the hospitality and tourism industry offers many exciting career opportunities. Hospitality and tourism is a booming area with great opportunities to progress or move into more niche areas. What is the tourism industry? What is the hospitality industry?
As transatlantic tourism resurfaces and the relative strength of the dollar against the pound makes visiting the UK more attractive, this makes them a critical factor in the success of the country’s hotel industry. Tip one: engage with the holiday . Tip four: don’t forget Black Friday .
What are Chinese travellers? Chinese travellers are individuals residing in China who traveldomestically within their country or internationally to various destinations around the world. Table of contents Why should you capture the attention of Chinese travellers?
The increase was also significant when compared to the rate of THB 4,949 (US$135) during the week prior to Songkran, which further highlights the holiday’s influence on the local hotel and travel industry. Furthermore, domestictravellers in April reached their highest levels since October of 2023.
In a new study published in the Journal of Hospitality and Tourism Research , Minjing Shin, an assistant professor at Hilton College, and her colleagues at Hong Kong Polytechnic University, suggest unplanned purchases of luxury experiences increase positive emotions and a sense of escapism. Hilton College of Global Hospitality Leadership.
Global travel technology company OYO’s U.S. Overall, the region has witnessed a shift in demand pattern with majority of bookings coming from domestic tourists. For OYO, the increase in demand in the region can be attributed to uptick in business travel, given the region’s proximity to the oil & gas hub.
An inbound tour operator is a type of travel business that organises and manages travel services for international travellers looking to explore a destination. What is inbound tourism? It’s simply the act of a traveller visiting a country that isn’t their own.
Table of contents Latest news in the hospitality industry A year of increased stability and growth At the beginning of 2023 the focus was firmly on growth, particularly given the effects of COVID on the travel sector over the preceding years. Almost one in five hotel rooms booked online are cancelled prior to travel.
This growth was driven by the rise in international travel, technological innovations and changing consumer preferences. This expansive reach reinforces Marriott’s dominant market position and shows its ability to cater to a broad clientele, ranging from luxury travelers to budget-conscious guests. Marriott boasts more than 1.5
Prior to the announcement, package holiday specialist On the Beach published research which revealed that more than a third of Brits [39 per cent] were planning to book their holidays on Monday 28 or Tuesday 29 October to avoid any potential increases in tax put on outgoing flights from the UK.
The surge in new hotels is driven by a combination of different factors; increase in travel demand, investor confidence and economic recovery. McCartan also stated that the rise in travel demand has also contributed to the rise in new hotel experiences.
An unsteady pound is having ramifications far wider than how much the annual week away in the sunshine costs, and domestic consumers here in the UK are battling mortgage rate rises, soaring inflation and an ever increasing supermarket shop. Part of this is due to intrigue post the Queen’s death and the Coronation of King Charles.
While not without controversy, Qatar’s hosting of the 2022 FIFA World Cup is a significant milestone on its journey to becoming a premier league tourism destination. Berthold Trenkel, COO of Qatar Tourism, says: “2022 has been an extraordinary year in Qatar with so many major new hotel and tourism openings. per cent), UK (8.47
In her new role, Turton will oversee all domestic and inbound travel trade. This includes managing a brand presence at trade exhibitions such as the upcoming World Travel Market in November. Turton will also actively participate in trade associations including UKInbound, and The Coach Tourism Association.
The findings come from Cloudbeds’ 2024 State of Independent Lodging Report , which suggests the surge in three to four-night stays may be an indication of the rising popularity of bleisure or blended travel, as more travelers take advantage of the flexibility of remote work to extend their stays.
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