This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Lets break down the key factors to consider, from booking trends to irresistible offers and targeted promotions. Understanding Easter Booking Trends Timing is Everything To fully capitalise on the Easter holiday, its essential to understand booking behaviour. Typically, they start booking 2 to 3 months in advance.
Many hoteliers and restaruanteurs have wondered what to do about their marketing, do they pause it, carry on, spend less, spend more? But the question remains, what should they do about marketing during a pandemic like coronavirus? What You Can Do with Your Marketing Budget. Focus on Digital Marketing.
Without understanding which guest segments are most profitable, hotels target the wrong audiences, misallocate their marketing budgets, and miss critical opportunities to boost revenue and profit. They do not provide the granular insights needed to understand guest behavior or preferences, which are critical for effective market segmentation.
How do you ensure guests find you, trust you, and book with you in a world dominated by established giants? Guests today search, compare, and book almost entirely online, and your digital presence is what puts you on their radar. It’s the gateway to putting your property on the map and attracting those first bookings.
To be very precise, it has shaped the way guests book their accommodations at hotels. OTAs are now a great marketing resource for hotel owners, allowing them to reach a wider audience and optimize revenue. If you want to generate incremental OTA bookings well, you need to work with the best of them with a well-thought-out strategy.
From the extensive tour of all meeting facilities, culinary, spa and the overnight experience, its abundantly clear why this luxury property is the top choice for domestic as well as international corporate events and social groups held in this iconic Brazilian city, and possibly also the top choice for the entire country.
Can you swap imported olive oil for a high-quality domestic option? Here’s how to communicate with staff transparently: Have an Open Book Policy : Keep your team in the loop about everything, like menu changes, supply chain hiccups, price adjustments, and new strategies. Think of it as an adaptable tool.
With the exchange rate being favorable, many travelers have recently taken off for international destinations, but the domesticmarket is still going strong. But don’t take domestic travelers for granted. Repeat guests splurge more and cost fewer marketing dollars to attract too.
According to Bangkok Post , during Songkran 2024, the average booking value surged by a remarkable 30% , thanks to longer trips and more packed itineraries. This guide explores actionable strategies, expert insights, and modern tech tools to help you maximize bookings, optimize operations, and deliver unforgettable Songkran experiences.
While some will be capturing hearts, your property could be capturing direct bookings with these tried and tested hotel marketing messages. Elcielo Hotel employed a Smart Note within the booking engine to showcase its exclusive packages for the romantic season.
Managing marketing budgets effectively is crucial for any hotelier aiming to achieve sustainable growth in an increasingly competitive landscape. By carefully planning your marketing spend, you can maximise your return on investment (ROI), attract the right guests, and keep occupancy rates high throughout the year.
NB: This is an article from Demand Calendar Subscribe to our weekly newsletter and stay up to date Market Segmentation and Demand Forecasting Why Its Critical Revenue management begins by defining which guests you want to stay at your hotel, not just understanding who has already stayed there. Guest Origin: Domestic or international.
Business travel is finally making a comeback, providing hoteliers with renewed opportunities to capture a crucial market segment. Key markets like China, the USA, Germany, Japan, and the United Kingdom are driving this growth, with impressive annual increases in business travel spend – 69% in Japan alone. trillion by 2027.
The source of a reservation is known as its booking source, and all hotel booking sources fall into one of two primary categories: direct and indirect sources. Guests and clients may reserve guestrooms and event space using hotel booking software on your website, calling the hotel, or simply walking in.
A hotel booking site, also known as an online travel agency (OTA) , is a platform where travellers can book accommodations over the internet. The best hotel booking sites can list a large number of hotels from various regions, providing travellers with a wide array of options to choose from.
Travel Association published a report that predicted that spending on domestic leisure travel will increase by 3.9%, surpassing $1 trillion in 2025. Rising travel costs have led to increased demand for budget-friendly options, with discounts, bundled packages and flexible booking policies being among the top requests.
New data from SiteMinder, the name behind the only software platform that unlocks the full revenue potential of hotels, reveals a 70% rise in the average booking lead time for hotels in Vietnam, following a sharp rise in international arrivals in 2023. The data was revealed by SiteMinder at the 7th Hospitality Vietnam Conference.
It enables: Market positioning and brand differentiation Adapting to trends allows hotels to position themselves strategically in a crowded market, highlighting unique selling points that resonate with current consumer interests.
Stephen Leckie, CEO Crieff Hydro Family of Hotels, said: “Research published last week in the Scottish Tourism Index reveals that almost a quarter of Scots will holiday in Scotland this year; this interest is reflected in our bookings and anticipated demand for the season ahead.
Whether it is through branding messages, targeting the appropriate target audience or activities that keep previous guests engaged, the world of marketing for hospitality and tourism has evolved significantly in the digital age. What is hospitality marketing? Today this primarily means availability across booking channels.
Sydney, Australia Hotel bookings for the 2025 Easter holiday have risen by 16.8% The data, comparing bookings at the same properties across nine markets 30 days before Easter in both 2024 and 2025, reveals not only stronger demand but travellers securing their accommodation earlier and increasingly looking beyond their home countries.
“With their huge reach in the Indian subcontinent and beyond, these online booking channels are well placed to capture their share of the burgeoning Indian travel and tourism market,” says Shoaib Ali, National Sales Head – STAAH. STAAH SwiftBook booking engine was on number six, slightly down from its position last year.
From OTA fees to online ads, digital marketing can eat up a chunk of the budget for independent hoteliers. But hey, good news – there’s a bunch of nifty free digital marketing tools out there for hotel marketers! Google When it comes to free digital marketing tools for your hotel, Google is your best friend.
In recent years, the emergence of rapidly growing domestic mid-segment hotel brands has significantly transformed the country's hospitality landscape. Although relatively young and small, these brands have captured the attention of domestic travelers, controlling about 60% of the total branded rooms available in the country.
Hotel marketing has come a long way, with the majority of holidaymakers – domestically and abroad – using the internet and their social media accounts to research and choose their next vacations. Are you aiming to build brand recognition in a new market? Do you want to boost off-peak season occupancy rates?
Today we are joined by: Pontus Berner from berner+becker , one of our Expert Partners In today’s discussion we take another look at the German hotel market and follow up on our conversation in September when Pontus considered what might happen in Winter 2022 and he also looks ahead to Summer period coming up. appeared first on Revenue Hub.
SiteMinders annual Hotel Booking Trends report is the authority on hotel bookings across 20 top destinations, based on 125M+ bookings from the 44,500+ hotels using SiteMinder’s platform. Coverage of SiteMinders Hotel Booking Trends , including in Hotel Owner , has highlighted various key findings.
How hotels can increase staycation bookings Independent hotels are in the best position to benefit from the current staycation trend. There are eight recommended methods to boost your chances of attracting more guests and driving more bookings: 1. Streamline your booking system to be as intuitive and user-friendly as possible.
” The report analyzed the booking data of thousands of independent properties in 54 countries around the world. Some of the findings: Direct bookings are on the rise. Direct bookings have been on an upward trajectory, increasing by a staggering 169% from 2019. Domestic tourism is still going strong.
The surge in hotel bookings during these high-profile events highlights how live concerts act as powerful economic drivers for cities. In fact, concert-goers often flood the local hotel market, with occupancy rates skyrocketing, and hotels seizing the opportunity to increase room rates due to heightened demand.
It is estimated that in 2021 alone, domestic travel accounted for 96% of the UK’s total travel and tourism expenditure while two years prior, in 2019, it represented 81% of the total expenditure. In 2023, the share of Britons taking a domestic summer holiday, or staycation, in the UK increased by 50% compared to the previous year.
With the continued influx in bookings, more companies in travel and hospitality rely on Generative AI to increase revenue and brand loyalty. In this fast-moving travel environment, many providers are turning to Generative AI to increase the volume and quality of their messaging to boost bookings and loyalty programs.
and has been coming down since, despite global tensions causing ripples through the oil market. Holiday booking prices This holiday season, travelers are generally paying less for domestic trips compared to last year and more for international vacations. Flights The average price for a domestic flight is $681, up 5% from 2022.
China’s decision to ditch its zero-Covid policy has triggered a surge in flight bookings. Domestic flight bookings immediately surged 56% on the previous week and continued to increase 69% the following week. 67% of bookings made between 26th December and 3rd January were for travel during the Chinese New Year period.
million Chinese tourists entered Australia each year before the pandemic (Statista). In this article, we’ll take a look at some key statistics about the market in general, and the situation regarding our recovery from the pandemic. in 2023, with domestic travel increasing by 16.9% of customers are male and 52.3%
These websites allow people to quickly book rooms at your hotel from anywhere in the world. In this article, we'll explore the best online travel agencies for hotels and explain how they can help you increase bookings. An Online Travel Agency (OTA) is a website where people can book flights, hotels, and other travel services.
“Satisfaction levels are not the highest,” she acknowledges, but she emphasises that understanding client priorities and delivering personalised service can help hotels stand out in a competitive market. Looking ahead, Tawadrous sees domestic travel remaining strong as economic uncertainty and rising costs push people toward staycations.
Since its inception, Google Travel Insights has become a go-to resource for astute hotel marketers wanting to understand guest behaviour patterns and trends to inform their strategy. Travel searches, both domestic and global , are holding steady at good volume. Contactless check-in, payment and booking of amenities is preferred.
Subscribe to our weekly newsletter and stay up to date By understanding the different types of guests a hotel attracts and tailoring pricing and marketing strategies accordingly, hotels can unlock significant revenue potential. These characteristics can include demographics, psychographics, booking patterns, and more.
Since its inception, Google Travel Insights has become a go-to resource for astute hotel marketers wanting to understand guest behaviour patterns and trends to inform their strategy. Travel searches, both domestic and global , are holding steady at good volume. Contactless check-in, payment and booking of amenities is preferred.
In the ever-evolving realm of hospitality and expanding reach of OTAs, increasing direct bookings is crucial for hoteliers. Value-targeted campaigns, adapted to the booking intent of each and every visitor on the hotel website. The results were evaluated, excluding users detected to have a mid or high booking intent.
Hotel KPI or Hotel Key Performance Indicator is the value that can be measured and which lets you set a standard to measure the success rate of your hotel business as to how is it faring in the market. These KPIs range from the daily operations to financial performance to sales and marketing and customer service.
With booking windows shrinking and more than 50% of the bookings being received on the same day as arrival, forecasting is difficult,” says Jaydeep Advani from Rateping. When Covid hit, many destinations quickly moved to attract domestic guests. Forecasting and budgeting. Want to predict the future? Demand and pricing.
SiteMinder’s new Hotel Booking Trends report, a hotel commerce data analysis of more than 36,000 hotels and 450+ connected booking integrations, has revealed travelers booked their trips on average eight days earlier, and canceled their bookings 17% less year-on-year in 2022, despite a 24% increase in the average daily hotel room rate.
We organize all of the trending information in your field so you don't have to. Join 11,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content