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In the past few decades, the rise of third-party online travel agencies has reflected a gradual decline in direct bookings. However, you can still implement strategies to increase direct bookings and create a better bottom line for your property. In this blog, we have compiled five tips to boost direct bookings.
Whether you’re a hotel manager, concierge, or front desk staff, cultivating the right traits can set you apart in this competitive field. From last-minute bookings to handling unexpected challenges like weather delays, adaptability ensures that professionals can remain calm and resourceful under pressure.
AI-Powered Personalization: Your Digital Concierge Evolved Artificial Intelligence has transcended buzzword status to become an indispensable ally in 2025: Advanced Chatbots: These sophisticated digital assistants manage everything from bookings to local recommendations with remarkable efficiency, 24/7.
This enhancement has resulted in an impressive 22% improvement in revenue per available room (RevPAR) across their properties, surpassing the 17% improvement reported in 2024.Key ” In 2025, this initiative has led to a staggering 600% increase in extended stay bookings compared to pre-pandemic levels, up from 450% in 2024.
It handles guest reservations, check-in/check-out processes, and room assignments and provides concierge services. This includes advertising, promotions, pricing strategies and partnerships with travel agencies and online booking platforms. Human Resource Management: Managing the hotel’s workforce is essential.
What is a digital concierge? A digital concierge is a virtual system that assists hotel guests by handling requests, providing recommendations, and facilitating communication with hotel staff. Unlike traditional concierges, a digital concierge operates 24/7, ensuring that guests can access information and services at any time.
Unified PropertyManagement System. A unifi ed propertymanagement system t hat helps automate everyday operations, streamline administrative functions, optimize online presence and manage communications at a hotel will play a key role in the overall success of a hotel business.
Visito transforms guest communication for hotels by automating bookings, support, and marketing through messaging apps. It acts as a virtual concierge, answering common questions, sharing booking links, promoting special offers, and even upselling services without staff intervention.
The front office department includes: Front Desk Concierges Uniformed services Front office Accounting System A front desk team must be able to effectively address any kind of issues. So, it is important for the hotels to use right propertymanagement software. Handling these queries manually can lead to overbookings.
In 2025, hotel marketing isn’t just about booking a few extra nights here and there. According to a 2024 study by Statista , over 70% of travelers in the USA rely on social media to make booking decisions, and 60% of them expect personalized travel experiences based on their preferences. Ready to keep up? Leverage it!
Your guests are excited to book their stay at your hotel, but instead of coming directly to you, they’re funnelling their money over to third-party booking sites, leaving you with a hefty commission bill. With the right booking engine, you can turn those potential commission losses into direct revenue gains.
If the guest uses live chat to ask about a booking or tariff, a delayed response could result in lost revenue. For instance, if restoration or renovation work is ongoing on the property or if the in-house restaurant is booked for a private event. It may be necessary to switch communication channels in certain circumstances.
Virdee , which delivers digital check-in and virtual concierge services to the lodging industry, has integrated with Cloudbeds , an all-in-one lodging operations platform, that will provide hoteliers and hosts with an efficient end-to-end solution for providing contactless guest experiences, the company reports.
Immersive experiences : Virtual concierges and augmented reality tours are turning ordinary stays into extraordinary adventures. 12 Essential Tech Tools for Forward-Thinking Hotels PropertyManagement Systems (PMS) Cloud-based solutions to streamline operations Accessibility : Control your property from any location, at any time.
Integrated mobile technology Irrespective of generation, a large percentage of today’s guests expect to manage their bookings, check-ins, and other services through their smartphones. Data from various touchpoints Hotels can collect data at numerous touchpoints, from booking and check-in to in-room services and post-stay feedback.
Integrated into your website, mobile app, or social media, it lets guests ask questions, make bookings, request services, and get personalised recommendations in real time. How does a hotel booking chatbot work? We were aided by SiteMinder because they truly brought about a ‘revolution’ for our property.
Automated check-in and check-out kiosks, robot room service attendants and digital concierges are some of the ways that hotels are looking to cut costs and improve customer service. PropertyManagement System s (PMSs) laid the foundations for automation in hotels, allowing you to reduce the human involvement for various process.
They want to skip long lines, book services instantly, and receive personalized experiences without delays. Market Insight: According to Straits Research , the global hotel management software market was valued at $3.43 Hotels that embrace mobile accessibility allow guests to manage their entire stay through their smartphones.
Why is booking engine comparison important? A booking engine comparison is the process of evaluating different platforms to understand their features, functionalities, and suitability for a specific hotel. Enhance guest experience by offering a smooth and efficient booking process.
Improve marketing campaigns: AI analyses customer data to create targeted ads and personalised marketing strategies, which can lead to more direct bookings and better sales. The system helps increase direct bookings by displaying room pricing and availability directly within these apps and sending smart follow-ups.
Hotels can invest in technology such as mobile check-in/out, digital concierge services, and personalised communication channels to provide a better customer experience. Hotels need to invest in robust online marketing strategies, strengthen their online presence, and actively manage their reputation on review platforms to stand out.
It is the perfect time for hotel properties like yours to target these corporate guests and focus aspects like hotel booking for corporate. When marketing for corporate hotel bookings, it is important to make sure that you are targeting the right companies and individuals. What Kind Of Companies You Should Target?
Amenities and Services: Highlight the hotel's amenities and services, such as the spa, gym, pool, restaurants, and concierge services. If you need recommendations or assistance planning your visit, our concierge team is here to help. Dial [front desk number] from your room phone.
👉 Read Also - Best Hotel ManagementBooks Every Hotelier Should Read Hotel Guests: Business Travelers: Professionals on work trips often stay in hotels because they offer business-friendly amenities such as meeting rooms, high-speed Wi-Fi, and comfortable workspaces. This is where Hotelogix comes in.
Augmented and Virtual Reality Virtual Hotel Tours for Future Guests: VR lets future guests check out the hotel and what it offers before they book, helping them make better choices. AR-Boosted Room Experiences: Augmented reality can give guests interactive experiences in their rooms, like virtual concierge help or immersive entertainment.
The company has also sold Destination Residential Management to Lowe. In the near future, the Homes & Hideaways by World of Hyatt platform is expected to feature key existing DRM properties in top U.S. “Residential resort management is how our company began, and it is a service that we know well.
What is a Hotel POS System A Hotel Point of Sale (POS) system is a specialized software solution designed to manage and facilitate various transactions and operations within your hotel environment. They are ideal for quick check-ins, room service orders, and concierge services in smaller establishments.
You see the bubble effect in the look and functionality of Disney websites and booking engines. It’s particularly cheap and simple to do if your propertymanagement system has a built-in website feature. Third, book easily. It’s a different world, and it’s easy. Any hotel can copy Disney’s first-impression technique.
Additionally, the amount and quality of services offered, including concierge services, laundry, and valet parking, are assessed. 5 Stars Hotel Rating System: This is a top-of-the-line luxury, with flawless guest services, bespoke amenities, and often additional services like concierge and multiple dining options.
Additionally, the amount and quality of services offered, including concierge services, laundry, and valet parking, are assessed. 5 Stars Hotel Rating System: This is a top-of-the-line luxury, with flawless guest services, bespoke amenities, and often additional services like concierge and multiple dining options.
Listing on Airbnb can be a more cost-effective marketing strategy compared to traditional advertising, with fees primarily commission-based, aligning costs directly with bookings. Typically, Airbnb charges hosts (which would include hotels) a 3% fee per booking. Cost-effective marketing. Meeting expectations.
Sales channels: How you will determine your distribution strategy , whether it’s direct bookings, online travel agents (OTAs), or a combination of both. Pricing strategy: How you will set competitive room rates and consider implementing revenue management strategies to maximise occupancy and revenue.
Gone are those days when a friendly concierge staff was the peak of personalized service. Chatbots can quickly respond to common questions like booking inquiries, check-in/check-out procedures or facility information, saving both – customer and staff time. weather, events) and market trends to predict future booking demands.
UrVenue has revealed enhancements to UV Enterprise, its property experience management system (PXMS), including a new capability known as Guest Experience, featuring Guest Portal and Guest Services, both of which leverage integrations into leading platforms OpenTable, Hapi and more. OpenTable, part of Booking Holdings Inc.,
All of these apps are designed to deliver an instant concierge-style chat service to help customers plan and manage their everyday needs. Dutch airline KLM is using a Facebook messenger chat service to send passengers booking confirmations, notifications, and boarding passes. He’s designed to respond within a few seconds.
Corporate travel agencies are similar to the standard travel agencies that you might use to book a holiday: they simply handle the booking of travel-related services like flights, hotels and car rentals. A corporate travel management company, meanwhile, offers broader strategic management of a business’s travel needs.
Hotel manager (or front of house manager). Assistant hotel manager (or assistant front of house manager). Night duty manager (or night auditor). Taking reservations or bookings over the phone. Assisting guests with changes to their bookings. Reservations agent. Greeting guests upon arrival.
One such software your property needs is a cloud-based PropertyManagement System (PMS). It enables seamless reservation management, guest check-ins, and check-outs, reducing wait times and ensuring a smooth flow of guests through the property. Let me get that for you.
Practical Tips for Yield Management Know Your Demand: Keep a close eye on your booking patterns. This can entice guests to book at a higher rate while also increasing your overall revenue. If a guest is booking a room for a romantic getaway, suggest a couples’ massage package. When are your peak seasons?
Because they include the running and management of all aspects of a hotel, jobs in hotel management are extremely diverse. One day you could be responsible for guest services, while on another, you could be overseeing staff training and managingbookings.
Practical Tips for Yield Management Know Your Demand: Keep a close eye on your booking patterns. This can entice guests to book at a higher rate while also increasing your overall revenue. If a guest is booking a room for a romantic getaway, suggest a couples’ massage package. When are your peak seasons?
Practical Tips for Yield Management Know Your Demand: Keep a close eye on your booking patterns. This can entice guests to book at a higher rate while also increasing your overall revenue. If a guest is booking a room for a romantic getaway, suggest a couples’ massage package. When are your peak seasons?
You could use it to enter your booking details, verify your ID, and make the payment, and there — “this is your keycard”, and you are simply done with the check-in. It eliminates the need for the front desk as it handles bookings, check-ins/outs, provides room keys, processes payments, and such likes. Looks like a dream?
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