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In the competitive landscape of the hospitality industry, guestsatisfaction is a critical determinant of a hotel's success. in May 2024 —the second-highest on record—guests' expectations have escalated accordingly. With the average daily rate (ADR) for U.S. hotel rooms reaching $158.45
NB: This is an article from SiteMinder , one of our Expert Partners Subscribe to our weekly newsletter and stay up to date Positive experiences in shared spaces like games rooms often lead to glowing reviews, which are key drivers for future bookings. Family travellers, digital nomads, and business guests love game rooms.
In the hospitality industry, guestsatisfaction is the ultimate goal. Satisfied guests are more likely to become repeat customers, leave positive reviews and recommend the property to others. To ensure continuous improvement and success, hospitality businesses must adopt effective methods to measure guestsatisfaction.
In the hotel business, repeat guests are gold. While attracting new bookings is essential, the cost of acquiring a new guest is significantly higher than retaining an existing one. Loyalty Programs Drive Repeat Bookings Loyal guests don’t just return—they return often and book directly.
Guests expect prompt responses and personalized attention throughout their stay. Utilizing technology, such as mobile check-ins and AI chatbots, can enhance service efficiency and guestsatisfaction. These programs should be personalized based on guest preferences to maximize their effectiveness.
For example, with the influx of data-driven marketing, consumers increasingly value brands that offer more personalized experiences which are tailored to their preferences, needs, and past behaviors, by way of customized communications, targeted offers, loyalty programs, and more.
As guests seek personalized and immersive stays, hoteliers need to adapt. NB: This is an article from MARA Subscribe to our weekly newsletter and stay up to date The top 10 emerging trends, including AI-driven guestcommunication and focus on recent reviews, will reshape reputation management in hotels.
Example: A guest celebrating a birthday might find a complimentary dessert or room upgrade waiting for them—a small touch that creates unforgettable moments. From last-minute bookings to handling unexpected challenges like weather delays, adaptability ensures that professionals can remain calm and resourceful under pressure.
A hotel games room taps directly into these needs, delivering memorable experiences that guests will talk about long after check-out. A well-designed games room can: Increase guestsatisfaction by offering unexpected value. Encourage longer stays as guests find more reasons to linger.
From ensuring guestsatisfaction to m anaging room inventory , keeping accurate track of bookings stands out as a crucial function. But But is the booking system with google calendar the right choice for your hotel business ? Let’s find out. Curious about how that works?
HiJiffy , a leader in conversational AI for hospitality, has introduced its latest innovation, the Campaigns Manager , designed to further streamline and automate guestcommunication across the entire guest journey. Post-Stay Feedback requests, thank-you messages, and exclusive discounts for future bookings.
The Impact of Digital Transformation on Hotel Operations Digital transformation doesn’t just enhance the guest experience; it also benefits hotel operations. Automation tools streamline tasks like housekeeping management, maintenance, and guestcommunication, making it easier for staff to deliver timely service.
Managing bookings across multiple channels has become a core part of running a successful hospitality business. It can directly impact revenue, guestsatisfaction, and your ability to scale. If a guestbooks through one platform, your availability on other platforms must reflect this immediately.
Many hotels focus on communicating with guests before they arrive on their property, and what happens after they leave is often overlooked. A consistent guest experience means not disappearing after the stay but creating a personalised and not-spam-like connection with them. How to reach guests after they leave your hotel?
Subscribe to our weekly newsletter and stay up to date Understanding Hotel Overbooking: Hotel overbooking is based on the assumption that a certain percentage of guests will not show up or cancel their reservations, creating room availability for additional bookings. Should Hotels Engage in Overbooking?
Intelligent hotels are embracing AI-based communication tools at a breakneck pace, not only to wow technology-aware travelers but also to automate operations, increase revenue , and establish long-term guest loyalty. From front-desk queries to housekeeping requests , response time lags can adversely affect guestsatisfaction.
Focus on segments showing both high spending patterns and consistent booking frequencies. International guests often book longer stays and spend more on amenities, making them particularly valuable. Consider factors like booking windows, length of stay, and seasonal preferences.
Hotels invested heavily in contactless technology, enhancing guest convenience and safety. The rise of wellness tourism and eco-friendly initiatives set new benchmarks for guestsatisfaction. Being mobile-first is essential for engaging guests effectively and ensuring a smooth booking process.
A lack of proper POS integration often results in revenue leakage, inefficiencies, and frustrated guests. This integration allows every outlet to communicate with the front desk and central management system — ensuring that all guest activity, transactions, and bills are synchronized in real-time.
Guest Disputes Many chargebacks arise from guests questioning charges due to billing errors, unexpected fees, or unclear communication. Unclear Policies: Guests may not understand cancellation fees or extra charges. Mismatched Descriptors: Generic transaction names confuse guests, leading to disputes.
However, by implementing proactive measures and adopting best practices, hotels can mitigate revenue loss, optimize inventory management, and enhance overall guestsatisfaction. Guests may also cancel due to better offers or promotions from competing hotels.
For instance, it enhances communication between departments. The system also streamlines the guest experience by offering features like contactless check-ins and personalized service. These capabilities not only increase guestsatisfaction but also reduce the workload for front desk staff.
This blog outlines simple, actionable strategies that hotels of all sizes can use to grow their business, from direct bookings to pricing strategies and everything in between. By encouraging guests to book directly through your website, you can keep more of the revenue and build stronger relationships with your guests.
A thoughtful hotel thank you message is a crucial component of guestcommunication strategy. It not only shows appreciation but also strengthens guest relationships and sets the stage for repeat business. This small gesture can significantly impact guest loyalty and positive word-of-mouth recommendations.
In this blog post, we shed some light on the pros and cons of such automated response tools: Advantages Efficiency and speed One of the biggest benefits of AI-powered automated response tools is the speed with which they can respond to guest requests. This ability surpasses human employees who cannot speak every conceivable language.
Do you think improving guestcommunication is essential for creating a positive experience and ensuring guestsatisfaction? In the world of hospitality, where impressions are everything, effective guestcommunication can be the difference between a one time visitor and a loyal patron.
Don’t wait until guests wheel their luggage into your lobby to start communicating with them. The weeks leading up to a guest’s stay are incredibly influential. What you say – or don’t say – can affect guests’ opinions about your hotel long before they set foot on your property.
Enhanced Guest Experience: Flexibility is a key factor in guestsatisfaction. These scenarios illustrate how flexibility can lead to greater customer satisfaction and loyalty, ultimately translating into repeat bookings and positive reviews.
In the world of guestsatisfaction, words carry immense power. Every guest review, no matter if its glowing with praise or filled with constructive criticism, is an opportunity for hotels to communicate their love language: thoughtful, personalized responses that show guests they are valued.
Just as calculators replaced manual long division, or email transformed communication, tools like generative AI (gen AI) are poised to redefine how businesses operate and educate. These can be delivered at the right time, with the right messaging, to drive direct bookings and enhance guestsatisfaction.
The hotel booking engine is the main tool that makes booking a hotel easier for both owners and guests. Let’s delve into the essentials of hotel booking engines , understanding what they are, how they work, and why they are indispensable in the modern hotel landscape. What is a Hotel Booking Engine?
Understanding the difference between online booking and travel agency services is crucial for hotel owners and managers looking to optimize their revenue streams. These platforms provide a self-service model that allows guests to compare prices, read reviews, and book rooms at their convenience.
But being a hotelier, have you ever questioned yourself, why is my hotel ever booked but profits not up to the mark? On the face of it all is well, guests are checking in, rooms are filling and forward bookings are healthy. It is a maddening reality for many hoteliers.
If someone were to ask me, I’d say it would be the capability to communicate effectively with the staff, colleagues and guests. In this new age of electronic communication, one should not forget that effective verbal and non-verbal communication skills should be emphasized and well-executed in the hospitality industry.
This article explores what hotel review websites are, highlights some of the best platforms, discusses their benefits, and outlines how hotels can effectively manage bookings and gather positive feedback using tools like Hotelogix Reputation Management. What Are Hotel Reviews Websites?
Overbooking is a common problem in the hospitality industry, causing major issues for both – hoteliers and guests. Striking the perfect balance between fully booked rooms and avoiding overbooking can be a challenging task. They are a result of a delicate balance between maximizing revenue and providing guestsatisfaction.
Gaming Lounges and VR Experiences Properties like the Marriott Marquis in NYC now feature VR lounges and esports setups to entertain young guests and tech lovers. 👉 Read Also - Hotel Booking Tips: What Travelers Look for in Hotels in 2025 Cultural Events and Workshops Guests love to connect with local culture.
These components are integral to providing a positive guest experience and achieving financial success: Front Office Operations: The front office is the face of the hotel. It handles guest reservations, check-in/check-out processes, and room assignments and provides concierge services.
If you’re looking for avenues to amplify revenue and create a more loyal guest base, look towards fine-tuning your hotel’s direct booking strategy. Despite increased accessibility by third-party sites, direct bookings have quickly become a preferred method for consumers. Case Study: Hilton ‘Expect Better.
Why smart housekeeping is the backbone of guestsatisfaction—and how a PMS can help small hotels run it like a charm In the world of hospitality, housekeeping isn’t just a function—it’s a silent ambassador of your hotel’s brand. One poor check-in experience can cost dozens of future bookings.
It means handling issues calmly, staying professional during crises, and making sure your guests always feel valued. Guestsatisfaction. It’s the key to keeping guests coming back and turning new visitors into loyal customers. Thoughtful Follow-Ups Once your guests check out, stay connected with them.
Introduction: The Hidden Revenue Killer for Hotels Did you know that hotels utilizing a mix of OTAs, metasearch engines, and direct booking strategies experience significantly higher revenue growth than those relying on a single channel? Direct Booking Platforms - the hotel website and booking engine.
With Visito, properties can automate over 90% of incoming guest questions, improving guestsatisfaction while reducing staff workload. Hotels in over 15 countries already use Visito, supporting guests from more than 140 countries worldwide. How does Visito support guest messaging across platforms?
Creating a Roadmap for Hotel Operations Creating a roadmap for hotel operations helps prioritize tasks and initiatives, improve communication, and ensure everyone is working towards the same goals. This includes implementing mobile check-in and keyless entry , using guest messaging platforms, and providing digital guest directories.
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