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As a hotelier, it is important to prioritise pre-arrival communication with your guests. This is the time when you can set the tone for their entire stay, ensuring that they feel welcome and valued from the moment they book with you. 9 Tips for your pre-arrival communication with your guests 1.
The war for direct bookings is ON, and hospitality brands aim to use everything at their disposal to grow the percentage of bookings made directly through their own channels. That is the moment where you can and should connect with them and give something to convince them to book. How does this look in practice?
This is where robust strategies to enhance guest communication come in handy. Guest communications have seen a significant transformation recently. Due to the pandemic, businesses increased the number of communication channels/platforms, adding an average of 3.5 What is guest communication in the hotel industry?
NB: This is an article from Cogwheel Marketing , one of our Expert Partners Subscribe to our weekly newsletter and stay up to date By understanding the factors that shape the traveler’s path to purchase, hotels can refine their marketing strategies, increase direct bookings, and reduce dependency on third-party platforms.
Here is our round up of 8 Success Stories from our Expert Partners outlining revenue growth, increased ADR, occupancy, booking growth, pricing changes and direct channel success. The resort connects to as many as 13 online travel agents (OTAs), uses third-party booking engines, PMSs, the GDS, and other systems.
When guests book through an OTA, the agency, not the resort, owns the guest relationship. That means OTAs hold the guest data, control the messaging and have the power to influence where the guest books their next stay. This data might include: Booking habits – Understand how and when guests book their stays.
From ensuring guest satisfaction to m anaging room inventory , keeping accurate track of bookings stands out as a crucial function. But But is the booking system with google calendar the right choice for your hotel business ? Let’s find out. Curious about how that works?
And, the most important factor for the success of this industry is effective communication – both internally and externally. Effective communication in the hotel industry starts with active listening. Making your guests feel heard and communicating in the same voice will help you build a relationship.
Hotel operators must adapt by implementing robust health and safety initiatives to ensure repeat bookings. Use hospital-grade disinfectants and clearly communicate cleaning frequency to guests for peace of mind. Offer adaptable booking policies, allowing guests to feel more comfortable in uncertain times.
Post-Stay Engagement: Maintaining communication after a guest's stay through follow-up emails or feedback surveys helps keep your hotel top-of-mind and demonstrates that you value their opinions. Read Also: Strategies to Increase Customer Loyalty in Hotel Industry Book a Demo with Hotelogix
Most people are calling to book especially when the online booking system says there are no available reservations, so many patrons call anyways thinking there is likely still capacity left. Access to the POS/online booking system if necessary. The most common asks are to make a reservation, ask a Frequently-Asked-Question (e.g.,
Today we explore why hotel guests ask so many questions, the gold standards of hotel guest communications and the challenges hoteliers face in that area. How do they build their website in, let’s say, three stay phase – so before a customer has booked? What type of leads are they targeting? So what demographic of customer?
With crucial tasks like reservation, housekeeping, online bookings, billing, and real-time inventory management, all being handled automatically, it frees up your staff to work smarter, not harder. Overall, it's about enhancing productivity and making life a bit easier for everyone involved.
Communication is key in virtually every workplace, but this rings especially true in the restaurant industry. With the industry facing a 73% annual turnover rate and poor communication being the number one reason staff quit , there is a lot that effective team communication could do to improve the hospitality industry.
HiJiffy , a leader in conversational AI for hospitality, has introduced its latest innovation, the Campaigns Manager , designed to further streamline and automate guest communication across the entire guest journey. Post-Stay Feedback requests, thank-you messages, and exclusive discounts for future bookings.
As time progresses, direct bookings are becoming an integral part of every hotel’s distribution mix. After all, paying hefty commissions for third-party bookings isn’t the most desirable way to handle business. Hoteliers across the globe understand this and are now focusing on how to get more direct hotel bookings for their business.
NB: This is an article from MARA Subscribe to our weekly newsletter and stay up to date The top 10 emerging trends, including AI-driven guest communication and focus on recent reviews, will reshape reputation management in hotels. The right tools can enhance both efficiency and guest communication quality.
Guest Disputes Many chargebacks arise from guests questioning charges due to billing errors, unexpected fees, or unclear communication. Fraudulent Transactions Hotels face card-not-present fraud where stolen credit cards are used for online bookings. Lack of communication amplifies these issues.
In today’s highly competitive hospitality landscape, understanding the digital customer journey is crucial for hotels looking to optimise their online presence and increase direct bookings. Decision: The customer decides to book, ideally on your site rather than through third-party platforms.
Form Open Lines of Communication : Share your needs and challenges and be receptive to their feedback. Be transparent with staff When the unexpected hits, clear and consistent communication becomes even more valuable. This builds trust and helps them anticipate your needs.
Many hotels focus on communicating with guests before they arrive on their property, and what happens after they leave is often overlooked. There are many strategies to communicate with guests after their booking is over, but that doesnt that all of them are the right choice for your brand.
Managing bookings across multiple channels has become a core part of running a successful hospitality business. A channel manager connects your property management system to booking platforms such as OTAs, GDS (Global Distribution Systems), and direct booking engines. Delays can lead to double bookings or lost revenue.
From last-minute bookings to handling unexpected challenges like weather delays, adaptability ensures that professionals can remain calm and resourceful under pressure. Why It Matters: Guests today expect seamless digital experiences, such as easy direct online bookings and mobile check-ins.
Consider the line cook who notices ticket times steadily creeping up and takes the initiative to communicate with the team and adjust the pace, all without management intervention. ” Try: “We commit to open communication because it strengthens trust and allows everyone’s voices to be heard.”
NB: This is an article from Profitroom Subscribe to our weekly newsletter and stay up to date Well, they just made another booking – through an OTA. Because every time they book through a different OTA, they appear as a ‘new’ guest in your system. In the digital age, data is gold – especially in hospitality.
Intelligent hotels are embracing AI-based communication tools at a breakneck pace, not only to wow technology-aware travelers but also to automate operations, increase revenue , and establish long-term guest loyalty. AI-driven messaging apps can handle multilingual communication, making them useful for international guests.
I believe there are a lot of people out there for whom the traditional model isn’t working, and if so, my book gives them a guide to do it differently. Encouraging Open Communication to Bridge Thorny Conflicts Between Work and Life “I think we should be closed this Fourth of July,” said Diego. All rights reserved.
In todays fast-paced hospitality landscape, travelers expect quick, high-quality responses – regardless of their chosen communication channel. At the same time, a well-executed hotel guest messaging strategy drives revenue by increasing direct bookings, upsells, and loyalty. What is hotel guest messaging?
In the competitive world of hotel sales, effective communication can make or break a deal. However, its not enough to simply email prospects, the key lies in strategic and thoughtful communication to stand out amidst the barrage of emails recipients receive daily. Personalization is the cornerstone of effective email communication.
Technology Trends Hotels Are Adopting Today To meet modern guest expectations, hotels are embracing various technological innovations : Mobile Apps Guests now expect intuitive mobile apps that let them book rooms, check in or out, request services, and even control in-room amenities — all from the palm of their hand.
This blog outlines simple, actionable strategies that hotels of all sizes can use to grow their business, from direct bookings to pricing strategies and everything in between. By encouraging guests to book directly through your website, you can keep more of the revenue and build stronger relationships with your guests.
How do you ensure guests find you, trust you, and book with you in a world dominated by established giants? Guests today search, compare, and book almost entirely online, and your digital presence is what puts you on their radar. It’s the gateway to putting your property on the map and attracting those first bookings.
Don’t wait until guests wheel their luggage into your lobby to start communicating with them. Why Communicate With Hotel Guests Before Their Stay? Let’s look at the biggest benefits of pre-arrival communication for hotel guests: Improve the guest experience: Impressing guests should start long before check-in.
As a hotelier, it is important to prioritize pre-arrival communication with your guests. This is the time when you can set the tone for their entire stay, ensuring that they feel welcome and valued from the moment they book with you. Why Is Pre-Arrival Communication Important for Hotels?
Hey everyone, let’s talk about how the game has changed for hotel guest communications. Think sending welcome messages the minute a guest books, or updates that feel super personal, thanks to tools like placeholders and webhooks. Gone are the days when emails were the go-to. And guess what? WhatsApp is leading the charge. Automation?
This new partnership empowers hospitality businesses to streamline guest communication, automate essential tasks, and optimize operations—all while enhancing the guest experience and increasing revenue potential. What Does This Mean for Oracle OPERA Users?
NB: This is an article from SiteMinder , one of our Expert Partners Subscribe to our weekly newsletter and stay up to date Positive experiences in shared spaces like games rooms often lead to glowing reviews, which are key drivers for future bookings. Family travellers, digital nomads, and business guests love game rooms.
With 87% of travelers reading online reviews before booking and 53% abandoning a website that takes longer than three seconds to load, hotels cannot afford to overlook digital marketing. Yet, many continue to make costly mistakes, missing out on direct bookings, guest engagement, and long-term loyalty.
We never thought for a minute we’d win Taking part in Four In A Bed, where hotels compete to offer the best value for money, was a pivotal moment for the hotel, as Helen Stephenson, who owns and runs the property with her sister Sally Castle, explains: “Our bookings shot up by about 92% after the show went out.
A killer email campaign is your secret weapon to transform curious readers into booked guests. Lets dive into the world of email marketing for hotels and discover how you can channel your inner marketing maven to boost bookings and foster unforgettable guest relationships. Why is email marketing a must-have tool in your hotels arsenal?
If someone were to ask me, I’d say it would be the capability to communicate effectively with the staff, colleagues and guests. In this new age of electronic communication, one should not forget that effective verbal and non-verbal communication skills should be emphasized and well-executed in the hospitality industry.
Understanding the difference between online booking and travel agency services is crucial for hotel owners and managers looking to optimize their revenue streams. These platforms provide a self-service model that allows guests to compare prices, read reviews, and book rooms at their convenience.
Automation tools streamline tasks like housekeeping management, maintenance, and guest communication, making it easier for staff to deliver timely service. Digital platforms also allow hotels to manage bookings, handle guest requests, and optimize room allocation in real-time, improving operational efficiency and service quality.
Focus on segments showing both high spending patterns and consistent booking frequencies. International guests often book longer stays and spend more on amenities, making them particularly valuable. Consider factors like booking windows, length of stay, and seasonal preferences.
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