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Promote your specialevents and themed nights to both current customers and your target audience. One way to do this is with specialevents and theme nights. Not only do these specialevents bring in new people, but they may also help you gain back customers who havent dined with you in a while.
Focus on segments showing both high spending patterns and consistent booking frequencies. International guests often book longer stays and spend more on amenities, making them particularly valuable. These data points combine to reveal your most profitable guest segments.
” Key Insight: Promotions encourage direct bookings and help fill rooms during slow periods. Monitor booking patterns for weekends, weekdays, and specialevents. Example: “Offer a 20% discount for same-day bookings to maximize room utilization.” Example: “Book 30 days early and save 15%!”
How do you ensure guests find you, trust you, and book with you in a world dominated by established giants? Guests today search, compare, and book almost entirely online, and your digital presence is what puts you on their radar. It’s the gateway to putting your property on the map and attracting those first bookings.
A separate pathway to buy gift vouchers The path to buying gift vouchers is widely varied from a standard guest journey to your website to book a room. STAAH Vouchers offers multiple voucher types, such as gift certificates, room deals, packages, and special offers, to cater to different guest needs.
Additionally, integrating JustPark’s booking system also allows guests to pre-book parking, this ensures they have a guaranteed space upon arrival, enhancing their experience and helping to streamline your parking operations – a win-win for convenience and satisfaction.
Market volatility: Fluctuating demand, seasonality, and unexpected events (like the COVID-19 pandemic) can make it challenging to maintain consistent revenue streams. Dynamic pricing, on the other hand, adjusts rates in real-time based on current market data, including demand, supply, competitor rates, and specialevents.
It enables properties to differentiate themselves from the competition by catering to specific audiences, helping to position themselves better for specific traveler profiles, thus creating a competitive advantage. They may be walk-in guests, same-day bookings or guests who book a few days in advance.
CRM systems can track customer preferences and dietary restrictions, enabling personalized menu suggestions that cater to individual needs. By harnessing AI for personalization, operators can suggest related items based on customer history and preferences.
The properties that have meaningfully increased their direct booking rates, overall loyalty and guest satisfaction have done so by fully committing to a data-driven approach that forges memorable moments across every interaction point along each guest’s journey. use their phones exclusively during the research phase of their travel.
One example is when a front desk employee receives an inquiry for a hotel room that is fully booked; the employee will tell the guest that the hotel is fully booked and then do nothing else. It is even worse in hotels with extensive meeting spaces when employees tell the customer that the hotel is fully booked.
The properties that have meaningfully increased their direct booking rates, overall loyalty and guest satisfaction have done so by fully committing to a data-driven approach that forges memorable moments across every interaction point along each guest’s journey. use their phones exclusively during the research phase of their travel.
Such revenue can come from various sources, including: Food and Beverage: Restaurants, bars, in-room dining, and catering services can significantly contribute to ancillary revenue. Offering diverse dining options, themed events, and unique culinary experiences helps attract guests and drive F&B sales.
Although occupancy rates and room revenues projection are now approaching 2019 levels, the outlook for ancillary revenue is expected to lag behind due to business travel, meetings, and a slower return of group bookings. Design a section of the website to display offerings and create booking links with photography for a more visual appeal.
For instance, using an online reservation system allows customers to book a table conveniently, saving your staff from having to appease disgruntled customers who were overlooked on the waitlist or turned away. Offer multiple payment options, including contactless and mobile payments, to cater to different customer preferences.
In this case, if Jane is traveling with her husband and their children, she may be interested in paying more for connected rooms, activities that apply to different ages, specialevents, and ancillary services that apply to families. “As a result, technology will be even more critical in a property’s success.”
For hotels, the ultimate aim of yield management is to increase revenue by leveraging the balance between supply (available rooms) and demand (guest bookings). For instance, if a hotel expects high occupancy due to an upcoming event in the city, they can ensure adequate staffing and inventory to cater to the influx of guests.
In this case, if Jane is traveling with her husband and their children, she may be interested in paying more for connected rooms, activities that apply to different ages, specialevents, and ancillary services that apply to families. “As a result, technology will be even more critical in a property’s success.”
Discount pricing strategy examples Each discount pricing strategy serves a unique purpose and caters to different market demands. Offer lower rates for guests booking multiple rooms, ideal for group travellers or event attendees. Example: A 10% discount for bookings of 5 rooms or more. OTAs OTAs are a double-edged sword.
There are many ways you can approach this, from motivating guests to book directly to offering extended stays, up-sells or extras as well as encouraging guests to become a return visitor. Insights like your competitive set, historical performance, market and guest booking trends, and much more are now available on demand.
But here’s the good news: with the right approach, you can turn those hotel RFPs into bookedevents and boost your hotel’s group business. Here’s the scoop: Big Bucks: Group bookings mean serious cash flow for your hotel. RFPs are your gateway to a goldmine of group bookings. So, there you have it.
Host a specialevent. Every year, during Diwali, the global hospitality industry witnesses a great surge in bookings. The same report also stated that there has been a 22% increase in domestic travel bookings during the same time of the year. Host a specialevent. Plan around the gifts.
The term ‘guest’ conveys a sense of hospitality, emphasizing the warm and personal approach adopted when catering to their needs Customer service is a broader concept that applies when someone purchases goods or services from a business. A clear grasp of products and services can lay the groundwork for successful marketing strategies.
Such revenue can come from various sources, including: Food and Beverage: Restaurants, bars, in-room dining, and catering services can significantly contribute to ancillary revenue. Offering diverse dining options, themed events, and unique culinary experiences helps attract guests and drive F&B sales.
Thirty-seven percent said they’re expanding catering operations. Another 25 percent said they were investing in specialevents and one-off promotions, and 24 percent said they were prioritizing takeout and delivery operations. Recent research data confirms a substantial increase in patrons not arriving for their bookings.
A satisfied guest is more likely to book a return stay, and also recommend your property to their friends, family, and peers. However, if guests don’t feel connected to your brand, they could still be ruled by price, location or facilities next time they choose to book a stay. How did you book your stay with us?
Catering to the needs of guests and ensuring their satisfaction is a fundamental aspect of running a successful hospitality business and achieving customer excellence. Introduction In today’s service-oriented world, exceptional guest services are essential.
Have a function room to cater to specialevents and occasions A great restaurant experience goes beyond serving good quality food—you should sell them memories and unique experiences, too. You can also offer a custom menu for these special occasions, like party-sized pizzas, party platters, and drink towers.
Are you passionate about helping people locate high-quality accommodation that caters to their needs? The types of holidays and trips they specialize in: Often, a client that requests the support of a luxury travel advisor is wealthy and will have a considerable budget. Do you dream of a career within the luxury travel sector?
During this time, parents are more concerned with buying their children's books and uniforms than spending $20 on a takeout meal. A restaurant scheduling software can help you ensure all tasks are assigned and that your establishment has enough employees to cater to your diners. or "Do you want your drink upsized?"
This makes the day the perfect occasion for restaurants to offer special menus or wine pairings and to celebrate romance with their customers. Restaurants can make Valentine’s Day a profitable holiday by offering special menus and promotions that cater to couples celebrating a first date or an anniversary.
Similarly, someone attending a party and eating the catered food is a consumer, even if they did not pay for or select the catering package. Specialevents such as weddings will usually have only a handful of customers but many consumers. Both these types of consumers need to be considered.
percent) consumers say they would be encouraged to visit by special offers on drinks, and more than a quarter would be attracted by drink offers (32.7 percent), specialevents (31.6 Yet 24 percent will not be booking any sort of travel during the year. Two in five (39.9 percent) or live entertainment (27.0
If you're catering to young customers looking to make the most of the weekend, use words and visuals that carry a “ seize the day” vibe. Specialevents such as birthdays and anniversaries also show how much you care about them. Personalization is the key here. Explain a bit more about the offer.
Restaurants, in particular, may resort to double shifts during peak seasons or specialevents when an increased workforce is necessary to handle the customer surge. However, catering and other services may require the use of accounts receivable. People like doing business with those they know and trust.
Clickable phone numbers and email make it easier to convert a visit into an inquiry or a reservation booking. Catering and event reservations For restaurants with a bigger operation, catering and events become added revenue streams. Online ordering Delivery and takeout have risen since the pandemic.
Whether you feel like you've tried every advertising tactic in the book, or 2022 is the first time your restaurant has had a dedicated marketing budget, you can implement our restaurant advertising ideas to attract new customers and turn one-time visitors into loyal customers. Sponsor an event by catering it. Image Source.
Beyond Checkout: Getting the Most Out of Your Hotel Stay Clever Booking Tips When to book: Expedia says you can save up to 20% on hotel rates if you book on a Sunday. Hidden Ways to Upgrade Your Room Tell them about specialevents. With your stuff stored , you can make the most of your final hours in town.
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