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It acts as your all-day, every-day salesperson, concierge, and booking agent. The Challenge of Getting Seen and Booked Online More than 700,000 hotels worldwide compete to grab attention, making it harder than ever to stand out online. Let’s look at the important parts of a hotel website that gets more bookings.
The holiday season is a time of cheer and celebration, but its time for those managing hotels to maximize holiday party bookings! With the holiday season fast approaching, capturing those last-minute holiday party bookings can be a game changer for your hotels revenue. Heres how you can put your property in front of the pack.
Most advice about group bookings centers on automation. With that in mind, here are eight ways to win more group bookings: steps you can take to leverage automation, strengthen relationships with group travelers, and convert leads to bookings. To capture a share, hotels need to up their game with groups.
STAAH, a leading technology company helping hoteliers unlock their full revenue potential, has unveiled its list of distribution channels that brought the highest booking revenue to hotels across the Oceania region, including New Zealand, Australia and the Pacific Islands. Booking.com held the top spot in New Zealand.
They land on your hotel’s website, explore your offerings but before they can book, they switch to an OTA and reserve their room there instead. You’ve lost the direct booking. Let’s explore how you can break free, take back control of your direct bookings and grow your revenue. Take your booking engine, for example.
For hoteliers, balancing group and transient bookings is a constant challenge. Understanding group and transient bookings Group bookings : These involve multiple rooms booked together, often for conferences, weddings, or corporate events. Pros and cons of group bookings Pros: Predictable occupancy and revenue stability.
Lets break down the key factors to consider, from booking trends to irresistible offers and targeted promotions. Understanding Easter Booking Trends Timing is Everything To fully capitalise on the Easter holiday, its essential to understand booking behaviour. Typically, they start booking 2 to 3 months in advance.
Here is our round up of 8 Success Stories from our Expert Partners outlining revenue growth, increased ADR, occupancy, booking growth, pricing changes and direct channel success. Facing connectivity challenges As a resort catering to predominantly international guests, Batu Karang Lembongan Resort & Spa must ensure seamless operations.
If you are not included in this years Green Book and want to be part of future issues, please make sure to go to hotelbusiness.com and click on Surveys under the Resources tab. Filling out a form will grant you inclusion in our targeted surveys and issues throughout the year, which will culminate with the December Green Book.
Managing bookings across multiple channels has become a core part of running a successful hospitality business. A channel manager connects your property management system to booking platforms such as OTAs, GDS (Global Distribution Systems), and direct booking engines. Delays can lead to double bookings or lost revenue.
A banquet can take various forms, including plated meals, buffets, and cocktail receptions, catering to different occasions and preferences. The design may vary based on the type of events catered to—formal or informal. It improves coordination between catering, front desk , and housekeeping staff.
Solo dining – a time dedicated to eating a meal alone at a sit-down restaurant – is an opportunity for diners to practice self care over a meal, whether that be by relaxing and reflecting at the end of a long day or even by engaging the mind with a book or catching up on the news.
Focus on segments showing both high spending patterns and consistent booking frequencies. International guests often book longer stays and spend more on amenities, making them particularly valuable. These data points combine to reveal your most profitable guest segments.
With on-site dietitians or nutritionists, communities can cater to dietary preferences and requirements that promote long-term health. From book clubs and movie nights to coffee hours and holiday parties, these activities strengthen community bonds and foster a sense of belonging.
We recommend implementing three strategic nurture campaigns: Past Bookings: Reach out to past definite bookings. Previous Inquiries/Lost Bookings: Engage with contacts who previously inquired but did not convert to a booking. You can streamline this process by creating a nurture email template for each scenario.
Below, we’ve combined key ideas to help you drive holiday group sales, boost bookings, and create memorable guest experiences. Create Seasonal Experiences Experiential offerings can set your hotel apart and attract group bookings for holiday celebrations.
In the hospitality industry, driving direct bookings through your hotel's website is crucial to remain competitive. The most important factor in achieving this is having a well-integrated booking engine. This technology can transform your website into a powerful tool to attract bookings. Let's explore how this works.
Summer is just around the corner and while lead times for bookings remain short, theres still plenty of opportunity to capture valuable business across the coming months. Flexibility in your booking engine to accommodate different room configurations.
I thought the mixture of customer service, catering, and serving up great food would fit me and my family well, so I decided to move forward. Also, I am an open book about our business, and that has helped our team feel more connected in the business instead of just someone coming in to work a shift.
How do you ensure guests find you, trust you, and book with you in a world dominated by established giants? Guests today search, compare, and book almost entirely online, and your digital presence is what puts you on their radar. It’s the gateway to putting your property on the map and attracting those first bookings.
This will help you know how to position your property effectively and attract more bookings and revenue. Target markets: Properties that cater to specific traveler types, such as leisure, corporate, families, couples, or groups. Keeping them close means understanding their strengths and weaknesses relative to your property.
Understanding the difference between online booking and travel agency services is crucial for hotel owners and managers looking to optimize their revenue streams. These platforms provide a self-service model that allows guests to compare prices, read reviews, and book rooms at their convenience.
To be very precise, it has shaped the way guests book their accommodations at hotels. If you want to generate incremental OTA bookings well, you need to work with the best of them with a well-thought-out strategy. OTAs charge a specific amount - booking commission that hotels need to pay to OTAs for every booking they receive via them.
Cha Pornea If you want restaurant cooking in your own home, minus the Sternos and steam tables, you’re in luck Historically, there have been two options for dinner parties: You can DIY, or you can cater. Though there are plenty of good catering options out there, the branding sucks. Welcome to the New Catering.
” Key Insight: Promotions encourage direct bookings and help fill rooms during slow periods. Monitor booking patterns for weekends, weekdays, and special events. Example: “Offer a 20% discount for same-day bookings to maximize room utilization.” Example: “Book 30 days early and save 15%!”
A robust booking engine is about more than just accepting reservations. With the ever-rising prevalence of online bookings, it is now more important than ever for hotels to ensure that their booking engine features are up to speed in order to ensure the smoothest booking process possible and avoid website abandonment.
Facing connectivity challenges As a resort catering to predominantly international guests, Batu Karang Lembongan Resort & Spa must ensure seamless operations. The resort connects to as many as 13 online travel agents (OTAs), uses third-party booking engines, PMSs, the GDS, and other systems.
Here’s how: Beach Vacations The beach appeals to intergenerational travelers because it caters to all activity levels. Multi-Room & Group Bookings Vacation rentals are popular with intergenerational travelers because of the extra space available (three generations and one bathroom does not make for a pleasant trip).
A hotel Booking Engine is an online platform or software that allows customers to search for, view, and book hotel rooms and self-catering accommodation directly on a hotel’s or property’s website. Seamless Booking Process And finally, a seamless booking process is fundamental. should be included.
We’ve all heard stories of travelers struggling to find suitable accommodations that cater to their unique needs. Accessible hotel rooms are specially designed spaces that cater to guests with various disabilities or mobility challenges. But how do you actually book one? Reality : Anyone can book and enjoy these rooms!
NB: This is an article from UpMail Subscribe to our weekly newsletter and stay up to date For hotels that cater to groups, meetings, and events, thoughtfully crafted year-end thank-you emails can leave a lasting impression and set the stage for a successful new year. Include a subtle invitation for future bookings or collaborations.
Ah, the elusive weekdays – the underdog of hotel bookings. With a dash of innovation and a sprinkle of savvy strategy, hotels can turn the tide and transform weekdays into a vibrant canvas of bustling bookings. Catering to business travellers during weekdays can also bolster occupancy rates. Curious about this feature?
By diversifying their distribution channels, hotels can reduce dependency on direct bookings and ensure a steady stream of revenue. Hotels can gain exposure on platforms that cater to specific types of travellers, such as luxury vacationers or adventure tourists, without the need for direct marketing efforts.
Today’s travelers are looking for more than just a place to stay; they’re seeking convenience, flexibility, and personalized experiences, starting from the moment they book their stay. This diversity in payment preferences underscores the need for hotels to offer a range of options to cater to every guest’s needs.
In this article, we’ll explore why AI messaging is becoming a must-have for hotels, how it enhances operational efficiency, and how it helps drive direct bookings while reducing reliance on OTA. Hotels that have implemented AI-driven assistant chatbots have seen direct bookings increase by as much as 25%.
Rising disposable income and the need to cater to the diverse preferences of everything from Baby Boomers to Gen Z and Millennials will be critical when building a personalized approach that is both sustainable and meaningful to all ages. Focusing on personalized, curated experiences will be key to enhancing the guest experience.
Group business is made up of guests looking to book multiple rooms at once. This can be people looking to book a block of rooms to large corporate, tour, or event groups that require more. Result in fewer cancellations as bookings are contracted with cancellation clauses. Builds loyalty, especially with business guests.
For a hotelier, direct bookings are one of the most lucrative channels as there is no commission to pay, higher chances of the guest completing the booking, stronger brand recall, and so on. However, the thing that makes direct bookings lucrative is the hotel owner’s ability to be in touch with the expectations of the potential guests.
Expanding to Newer Markets More travelers are now booking hotel rooms by the hour for flexibility and affordability. The hourly booking market, valued at $16.67 It led us to introduce an Hourly Booking module to help an increasing number of hotels to capitalize on this growing trend for enhanced revenue. billion by 2027.
ROH, the hospitality industry’s first payments and revenue management platform designed to help hotels increase profitability, today announced that over $100 million in booking value has run through the platform as hotel operators, owners and brands tap the integrated platform for better business outcomes.
Developing effective strategies to boost direct bookings is paramount for long-term success in the hospitality industry. But why is it important to develop winning strategies to increase direct bookings? Let’s Find Out Six Strategies to Increase Direct Bookings: 1.
From there, emphasize how your unique amenities or services can cater to their upcoming event or group stay. From scheduling a call or requesting more information to booking a site visit, guide recipients on the next steps to move the conversation forward. Make the CTA prominent and easy to act upon.
2025 travel predictions from Booking.com offer valuable insights to help your properties stand out, boost bookings and enhance the guest experience. Find out how these insights, together with our solutions, can help your properties attract more bookings. This article was published on Booking.com Connectivity Hub
Bookings are the lifeblood of your hotel business, directly impacting your revenue and growth. But bookings don’t just happen overnight – they’re the result of successfully generating and nurturing leads. But what happens if those leads are lost midway and end up booking with a competitor instead? How do you achieve that?
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