Hotelogix

NOVEMBER 28, 2024

Fixing the Drop-Off Problem Ever notice how many visitors browse your website but never actually book? You don’t need a massive budget to make this happen. At the end of the day, it’s not about flashy tech or big budgets. Read also: Use of AI & Machine Learning in Hotel Industry Book a Demo with Hotelogix PMS

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Housekeeping Budgeting Demo Pricing 147

Revenue Hub

JANUARY 15, 2025

Setting an operating budget for the coming year can feel like a wild guessing game for hoteliers. Forecasts will alert you to future periods when your property isnt on track to meeting budget targets while theres still time to remedy the shortfall. Hit your targets: Ensure the property is on track to meet budget goals.

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Pricing Budgeting Article Housekeeping 107

Revenue Hub

DECEMBER 20, 2024

Without wishing away the end of the year too quickly, we are already looking ahead and would like to share our insights on optimal timing to launch New Year marketing campaigns that will maximise direct bookings and revenue in 2025. ” This is when many people book trips to boost their mood.

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Budgeting Book Article Marketing 100

Hotelogix

FEBRUARY 13, 2025

While big brands and hotel chains have dedicated departments and sufficient budgets to handle their sales and marketing online, small hotels find it tough due to inadequate budget, less manpower and absence of technology knowledge to market themselves online. Read: Does your hotel have enough reviews to get you views? )

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Marketing Budgeting Blog Reservations 130

InnQuest

OCTOBER 5, 2022

As time progresses, direct bookings are becoming an integral part of every hotel’s distribution mix. After all, paying hefty commissions for third-party bookings isn’t the most desirable way to handle business. Hoteliers across the globe understand this and are now focusing on how to get more direct hotel bookings for their business.

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Book Pricing Reservations Information 217

Hotelogix

FEBRUARY 13, 2025

They have big budgets and entire teams dedicated to marketing, making it tough to stand out. Real-life win: The Beachside Inn in California saw a 30% boost in bookings just by posting daily on Instagram and encouraging guest photos. They’re always fully booked. Competing with large hotel chains can feel overwhelming.

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Marketing Book Reservations Pricing 130

Hotelogix

NOVEMBER 28, 2024

Managing bookings across multiple channels has become a core part of running a successful hospitality business. A channel manager connects your property management system to booking platforms such as OTAs, GDS (Global Distribution Systems), and direct booking engines. Delays can lead to double bookings or lost revenue.

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Book Property Management Reservations Pricing 130

Revenue Hub

AUGUST 29, 2024

Managing marketing budgets effectively is crucial for any hotelier aiming to achieve sustainable growth in an increasingly competitive landscape. Here’s how to manage your hotel’s marketing budget effectively with these considerations in mind.

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Budgeting Marketing Book Pricing 109

7 Shifts

OCTOBER 22, 2024

A smooth mobile experience keeps people engaged and leads to more online bookings. Claim and optimize your restaurant’s Google Business Profile The Google Business Profile is a simple yet powerful tool restaurant marketing strategy that can significantly drive more foot traffic and increase bookings.

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Book Marketing Reservations Blog 78

Revenue Hub

NOVEMBER 14, 2024

However, the reality is you don’t need to match their marketing spend to win direct bookings. With a smart, guest-focused strategy, even a modest marketing budget can make a significant difference. Now, the real question is: Can your hotel invest $200 a month to boost your online visibility and drive more direct bookings?

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Book Article Budgeting Marketing 109

Hotelogix

NOVEMBER 28, 2024

Whether it's business travelers seeking efficiency, luxury seekers craving unique experiences, or budget-conscious families planning their vacations, each group has distinct needs and preferences that present unique revenue opportunities. Focus on segments showing both high spending patterns and consistent booking frequencies.

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Marketing Guest Satisfaction Book Budgeting 100

Revenue Hub

NOVEMBER 6, 2024

But making them your number one booking source? Find the sweet spot where OTA commissions and your marketing budget optimise overall revenue. Instant Bookings vs. Long-Term Loyalty: OTAs excel at quick conversions, but direct bookings allow you to nurture guest relationships. That’s a risky strategy.

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Book Article Definition Pricing 109

Hotelogix

NOVEMBER 7, 2024

This blog outlines simple, actionable strategies that hotels of all sizes can use to grow their business, from direct bookings to pricing strategies and everything in between. By encouraging guests to book directly through your website, you can keep more of the revenue and build stronger relationships with your guests.

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Pricing Book Events Demo 130

Revenue Hub

JANUARY 8, 2025

Many hoteliers, fearing loss of bookings to competitors, adopt a fire sale approach to revenue management, always offering deep discounts. Discounting is an effective way to boost bookings when demand is soft. Travelers grow to expect deals year-round and wait for them before booking.

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Pricing Book Article Budgeting 109

Hotelogix

JANUARY 5, 2025

Google Ads help the hotels to enhance their online presence, increase direct bookings , and boost visibility on search engines. This guide explains how Google Ads can help you get more bookings and stand out from other hotels. Mobile-friendly : The responsive design ensures a smooth booking experience across all devices.

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Book Pricing Budgeting Demo 100

Revenue Hub

NOVEMBER 25, 2024

Below, we’ve combined key ideas to help you drive holiday group sales, boost bookings, and create memorable guest experiences. Embrace the Staycation Trend With rising costs affecting travel budgets, staycations are a popular alternative for those seeking a getaway close to home.

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Revenue Hub

DECEMBER 5, 2024

Managers can use it to budget, allocate resources, streamline inventory management, and improve the guest experience. Lack of integration between rates and bookings In standard demand models, rates and bookings are managed separately. But traditional forecasting models no longer cut it. This forward-looking data (e.g.,

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Book Article Budgeting Pricing 109

Revenue Hub

NOVEMBER 21, 2024

You set up some Google Ads, launch a few campaigns, and the bookings will start rolling in, right? The Hidden Cost: You’re paying for high-cost clicks that don’t convert into bookings. These may have lower search volumes but attract users who are closer to making a booking decision.

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Book Article Budgeting Marketing 107

Revenue Hub

JANUARY 6, 2025

Balancing Customer Acquisition Cost (CAC) against revenue becomes a core part of the teams responsibilities, ensuring that every booking contributes to the bottom line. For instance, direct bookings from a particular market segment may carry lower acquisition costs, resulting in a higher NetRevPAR.

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Budgeting Guest Satisfaction Accounting Article 109

Hospitality Net

AUGUST 22, 2024

Are you getting ready for budgeting and forecasting for 2025? Do you want to learn how to leverage consumer trends, market data, and your historical channel and audience information to develop a data-driven budgeting and forecasting methodology? Are you concerned that fewer guests are finding your hotel online?

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Budgeting Information Book Marketing 98

Revenue Hub

FEBRUARY 15, 2024

The traditional budgeting approach is proving increasingly inadequate in today’s fast-paced and unpredictable market, where traveler behaviors, economic conditions, and competitive landscapes can shift in weeks. They can quickly pivot strategies in response to market fluctuations instead of remaining bound to an outdated budget.

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Budgeting Article Pricing Marketing 109

Revenue Hub

APRIL 25, 2024

For over 20 years, hotels have been competing with OTA’s for direct bookings. The newest battlefield is hotel metasearch, and OTA’s have committed an outsized portion of their attention and budget to ensure they dominate the field. The OTA’s are winning, and frankly, it’s not a close fight.

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Book Budgeting Article Pricing 109

Hotelogix

DECEMBER 7, 2023

To be very precise, it has shaped the way guests book their accommodations at hotels. This gives them a better idea of what fits their requirement and budget best. If you want to generate incremental OTA bookings well, you need to work with the best of them with a well-thought-out strategy. Then this guide is all you need. 

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Book Budgeting Catering Strategic Planning 268

Hotelogix

JANUARY 19, 2025

If your hotel isn’t easy to find or doesn’t make a great first impression because of poorly optimized listings or outdated marketing strategy can lead to missed bookings and lost revenue. Online Reviews: Trust and Visibility Before booking a room, what’s the first thing a guest does? They check the reviews.

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Marketing Book Budgeting Blog 100

Revenue Hub

FEBRUARY 28, 2024

NB: This is an article from Triptease , one of our Expert Partners Subscribe to our weekly newsletter and stay up to date Let’s dive into what this means for your hotel’s budgeting strategies and how you can navigate these circumstances.

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Budgeting Article Marketing Book 108

Hotelogix

DECEMBER 17, 2024

  More Direct Bookings, Higher Occupancy Strong branding gives your hotel an edge by encouraging guests to book directly through your website instead of relying on OTAs (Online Travel Agents). A well-recognized name helps your property stand tall, ensuring bookings come to you first.

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Pricing Book Marketing Budgeting 130

Revenue Hub

JANUARY 22, 2025

Campaign Research and Strategy Launched in March 2024, the campaign was designed to align with their limited marketing budget of $9,000 per year ($750 monthly). While this budget wasnt enough to dominate impression share, we maximized impact through careful research and execution. Cost-Per-Click (CPC): $1.32

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Budgeting Events Article Marketing 109

Revenue Hub

SEPTEMBER 18, 2024

As a hotelier, you’re always looking for ways to attract more guests, boost bookings, and get the most out of your marketing budget. With endless options for online advertising, deciding where to focus your efforts and budget can feel overwhelming. Take a deep dive into your booking data.

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Budgeting Marketing Article Special Events 104

Revenue Hub

NOVEMBER 28, 2024

Conversely, they can attract budget-conscious travelers during off-peak periods by offering lower rates. Lowering rates during slow periods stimulates bookings, while higher rates during busy times ensure that only those willing to pay premium rates secure rooms. Demand Management : Dynamic pricing helps smooth out demand fluctuations.

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Pricing Travel and Tourism Article Budgeting 108

Revenue Hub

NOVEMBER 22, 2024

These are customers who probably already know who you are but need a push to be reminded why they should actually book a stay. We recommend having a daily budget of at least $5 per ad, if possible. If your daily budget is $15/day, it is probably wiser to run only 3-4 ads. Don’t believe us? Take it from them.

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Budgeting Article Blog Book 109

Revenue Hub

MARCH 11, 2025

NB: This is an article from Cendyn Subscribe to our weekly newsletter and stay up to date Its a secure way to capture commercial growth at the Find, Book, and Grow stages of the customer journey. This data feeds into digital marketing efforts, ensuring a brand intersects with prospective guests at key moments in their booking journeys.

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Marketing Budgeting Maintenance Book 94

Hotel Owner

MARCH 27, 2025

Finding the Best Deals for Your Glasgow City Break Booking your city break in Glasgow can be a breeze with the right tools. Booking through platforms like Voyage Priv ensures you can enjoy a stress-free trip, offering everything you need in one convenient package.

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Budgeting Book 72

Hotel Business

MARCH 21, 2025

A killer email campaign is your secret weapon to transform curious readers into booked guests. Lets dive into the world of email marketing for hotels and discover how you can channel your inner marketing maven to boost bookings and foster unforgettable guest relationships.

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Marketing Book Communication Budgeting 97

Revenue Hub

MARCH 14, 2024

In March 2021, the search engine Giant Google introduced organic booking links to help hoteliers connect with potential guests directly through their search results. By providing prices and availability, hotels now can appear in the hotel booking module for free, along with paid hotel ads. Why is this important?

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Book Budgeting Article Pricing 109

Revenue Hub

FEBRUARY 7, 2025

Hoteliers have sought to improve their direct booking performance for years. Despite hoteliers making efforts to capture direct bookings through digital marketing, loyalty programs, and investing in direct booking technology many travelers continue to book via OTAs. There are other reasons why OTAs arent going anywhere.

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Book Budgeting Article Marketing 70

Revenue Hub

JUNE 13, 2024

On the other side, you have the hotel’s direct channel, their website, which is the most profitable for online booking. The OTA dominance and advantage The OTA dominance in the distribution space is hardly one you can ignore; almost 2-1 share of bookings according to market reports. Hence, the turn to optimising direct bookings.

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Book Article Budgeting Marketing 104

Revenue Hub

MAY 9, 2024

Established giants like Expedia, TripAdvisor, and Booking.com have long leveraged this platform to funnel bookings towards hotels. Beyond financial considerations, there are two additional compelling reasons for prioritizing direct bookings. Now, how can metasearch help you achieve this shift? What exactly are metasearch bids?

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