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Implementing effective strategies to increase direct bookings is essential for maximizing revenue, enhancing guest relationships, and maintaining control over the booking process.
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From the first interaction at booking to the final checkout, these strategies can help your hotel stand out, attract new guests, and turn one-time visitors into loyal guests. Transforming your property from a simple “sleepy stay” into a “super stay” means focusing on every step of the guest journey.
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This would lead to overbooking and double booking. OTAs help you sell more rooms via their websites – called indirect booking. For each booking you receive from an OTA, you need to pay a booking commission based on the agreement. This should also send out the booking confirmation emails to guests in real-time.
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Automation and digital transformation can no longer be viewed as future buzzwords as change is already happening in new and established hotels across the world.
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