This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Job seekers who invest in tools like propertymanagement systems, digital marketing, or AI-driven customer service will stand out for their potential to enhance operational efficiency and innovation. Build a Personal Brand In today’s job market, personal branding is critical. Looking for an extra edge?
How to market a serviced apartment? To market a serviced apartment, you would need the following: Create A Good Website Many serviced apartment companies have websites, but they often don't fully leverage them. Starting a blog can also boost traffic.
They have big budgets and entire teams dedicated to marketing, making it tough to stand out. The Online Marketing Maze Picture this: You're running a small welcoming hotel that guests love. Here's what many independent hotel owners worry about: Not enough money for big marketing campaigns. What’s the problem?
Good marketing does not start with Google Ads, a good website, or even trying to go viral (I cant even explain how frustrated this last bit gets me). Data 101 for propertymanagers where and how to start? Starting with the guests Know your audience is what I could have also called this blog. Business travellers?
If your hotel isn’t easy to find or doesn’t make a great first impression because of poorly optimized listings or outdated marketing strategy can lead to missed bookings and lost revenue. Don’t miss our comprehensive SEO blog for actionable strategies. Looking to take your SEO efforts further?
In today’s highly competitive hospitality industry, effective destination marketing plays a crucial role in attracting guests to hotels. With the rise of online travel platforms and social media, hotels must employ strategic marketing tactics to stand out from the crowd. Firstly, What is Destination Marketing?
Email marketing has become an increasingly important tool for hotels to promote their services and attract customers. With the ability to reach potential customers directly and effectively, email marketing can be an essential part of any hotel’s marketing strategy.
One crucial aspect determining your success is your ability to efficiently manage daily operations across multiple properties in different areas from a central office. Gain group-wide clarity: You have a hotel group with ten properties across multiple locations.
Culinary Delights The food tourism market is expected to hit $1,796.5 billion of the 2027 food tourism market. You can do this on your website, blog, and social media. With WebRezPro PropertyManagement System, hotels can combine multiple rooms and sell them as a single “virtual” unit. Not to worry.
Myth 1: A Siloed System Is Business Intelligence In the hotel industry, it’s common to use separate systems for reservations, propertymanagement, customer relationship management (CRM), and accounting.
Cost-Effective Marketing : In the long run, SEO provides a better return on investment compared to paid advertising. Content Creation and Optimization : Maintaining a blog and using visual content. Increased Direct Bookings : Effective SEO can boost direct bookings , reducing reliance on OTAs and increasing profits.
Hotel management is a complex and challenging task requiring business acumen and customer service skills. This means identifying who your target market is, their needs and preferences, and how you can best serve them. For example, your target market is mainly business travelers.
In this blog we highlight some best practices for user experience and user interactions when it comes to inspiring guests to buy gift vouchers and redeeming it. Combined with the UX and UI best practices listed in this blog, hotels can look forward to improved uptake of gift vouchers, helping boost revenue.
This blog outlines simple, actionable strategies that hotels of all sizes can use to grow their business, from direct bookings to pricing strategies and everything in between. Use Dynamic Pricing: Automate Pricing with Tools: Use tools or software (like a PropertyManagement System or PMS) to automate your pricing decisions.
In this blog, we’ll cover everything you need to decide hotel rates smartly, including competition analysis, pricing strategies, and tools to simplify the process. Identify & Analyze Competition Why it matters: Staying competitive requires understanding your market. Study competitor promotions, packages, and discounts.
When it comes to running a hotel, a well-executed marketing campaign can make all the difference. In this blog post, we will explore the key strategies and tactics for creating a successful hotel marketing campaign that captivates your target audience and delivers tangible results. Improve occupancy rates during the low season?
By collaborating with bed banks, hotels gain access to international markets and diverse travel audiences. For instance, a hotel in Australia might use a bed bank to market rooms to European travel agents, significantly expanding its global reach without the need for direct international marketing.
Ah, the thrill of hotel marketing! As we march into 2025, you as a hotelier and accommodation owner have a unique opportunity to refresh your marketing strategies and win over a new generation of travelers. So, lets roll up our sleeves and dive into the marketing techniques that will make your hotel the talk of the town in 2025.
The “HospiTech” space is awash with solutions that promise they are the new panacea or can provide silver bullets to unwary hoteliers; non more so than “All-in-One PropertyManagement System (PMS)” providing channel management and booking engine capabilities (as well as of course managing reservations).
Hotels have a tremendous opportunity to tap into this growing market by implementing effective marketing strategies. In this blog post, we will explore key strategies that hotels can employ to attract digital nomads and position themselves as the ideal choice for this increasingly influential demographic.
Regularly updating your site with blogs about local events or hidden gems nearby also signals search engines that your website is relevant and engaging. This practice simplifies revenue management, builds trust with booking partners, and avoids conflicts between platforms.
In this blog, we share 3 powerful tips to help you stay competitive and elevate guest experience in 2023 – Adopt Contactless Technology – One of the latest hotel technology trends in the post-pandemic era includes the rise of contactless technology. Book a demonstration of our award-wi nning hotel management software here.
There’s no shortage of ways to market your hotel. With so many marketing channels and blogs with bright ideas, it can get confusing about which shiny new marketing trend you should hop on board with. Manage and optimize your description, add photos, confirm your location, and manage and respond to reviews.
With the promise of long, warm days and lazing outdoors, hotels are kicking off their summer marketing campaigns. While occupancy tends to be higher during the summer, the market is competitive as travelers put their time and effort into planning these much-awaited getaways.
This blog explores the balance between technology and human touch, highlighting the importance of operational excellence and showcasing how Hotelogix's features can bridge this gap effectively. - Integrated Channel Manager: Synchronizes room availability across online travel agencies (OTAs) to prevent overbookings.
In this blog, we have curated the top 4 benefits of seasonal pricing for hotels. In other words, it is a form of dynamic pricing where businesses vary the prices based on the changes in demand and real-time market conditions. Book a demonstration of our award-winning hotel management software here.
Recent times have seen modern, online marketing strategies revolutionize the landscape of the tourism and hospitality industry. While traditional marketing strategies still yield results, they have now become merely an auxiliary factor in the overall success of a robust hotel marketing plan.
Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.
This blog explores how integrated solutions play a pivotal role in simplifying hotel payment processes and why they are crucial in today’s competitive landscape. Real-time Updates: Thereafter, integration with propertymanagement system s (PMS) provides real-time updates on room availability and pricing.
That being said, this blog explores some best practices for avoiding overbooking in the hotel industry as well as how to accurately track occupancy rates and manage inventory across multiple channels. This approach involves real-time adjustments to room rates based on demand and market conditions.
However, you can still implement strategies to increase direct bookings and create a better bottom line for your property. In this blog, we have compiled five tips to boost direct bookings. To mark your glory in the market, you should reward both guests by giving lower prices to those directly approaching you.
In this blog, we have outlined the latest hotel technology trends that are going to take the hospitality industry by storm in 2023. The 2022 Hotelier Technology Sentiment Report from the NYU Tisch Center of Hospitality found that by the end of this year, the adoption of on-property tech innovations by hotels was projected to go up by 50%.
What is a propertymanagement business plan? A propertymanagement business plan is a document created by propertymanagers or business owners to outline strategies and goals for managing and growing a propertymanagement company. Opportunities, such as new markets or services.
Yield management, also known as revenue management, is a strategy hotels use to optimize their revenue by adjusting prices and inventory according to consumer demand. Furthermore, we will provide examples of successful yield management strategies and offer tips on how to implement them in your hotel.
In 2023, the US market is bustling with various online travel agencies, each offering unique features and services for travelers. In this blog, we’ll explore the top US-based OTAs of the year, helping you make an informed choice for your next adventure. Book a demonstration of our award-winning hotel management software here.
Travelers use many sources like search engines, travel blogs, social media, and advice from friends and family. This can include inspirational blog posts, social media content, high-quality photos, and reviews. Destination-focused videos or blog posts related to unique local experiences can position your hotel as the top choice.
Running a hotel in todays competitive market involves more than just offering comfortable rooms and great service. With the hospitality industry adapting to evolving guest expectations and the rapid growth of online booking platforms, managing hotel operations become increasingly complex.
This blog will give you a full overview of unified inboxes and how to achieve a seamless messaging hub at your hotel, enhancing guest experience and efficiency in the process. Table of contents Why is it important for propertymanagement to have a unified inbox?
In this blog, well explore how hoteliers in India, especially in nearby cities like Varanasi, Gorakhpur, Chitrakoot, Lucknow, and Ayodhya, can prepare to accommodate the surge in travelers and capitalize on this once-in-a-lifetime event. Here’s how hoteliers can leverage this event effectively: 1.
What is an Airbnb propertymanagement service? An Airbnb propertymanagement service is designed to streamline your short-term rental operations by handling essential tasks such as listing optimisation, guest communication, and check-in/check-out logistics. Manage finances effectively by tracking income and expenses.
The global market size for the hotel and resort industry is now $1.5 In this blog, we’ll learn why hospitality associations are an important element of a prospering business. Hospitality associations act as the connecting link between the individual operators and the larger market.
This blog covers everything you need to know about it. Key Pillars of a Guest-centric Cloud PropertyManagement System. When it comes to producing a top-notch guest experience, your hotel management system is your best asset. Book a demonstration of our award-winni ng hotel management software here. To Wrap It Up.
In this blog, we examine the most recent developments in hotel automation and the reasons for the increasing demand for automation in the hospitality sector. A well-integrated solution can also improve daily operations such as front desk services, room reservations, housekeeping, channel management , etc.
Hospitality leadership program Hospitality leadership programs, such as diploma programs, are a step down from an MBA, but still cover multiple aspects of hospitality leadership, including operations, finance, marketing, and human resources. We’re getting more bookings since using SiteMinder. The setup was super easy.
We organize all of the trending information in your field so you don't have to. Join 11,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content