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As we wrap up 2024, it’s time to reflect on the blog posts that resonated most with our audience this year. From valuable insights into the online booking landscape to practical tips for hoteliers, these blogs highlight what truly matters in the hospitality industry. Click here to read more. Click here to read more.
This means going beyond simply recording completion rates and delving deeper into understanding how well employees are absorbing and applying the information. Effective training empowers employees to make informed decisions, understand their rights and responsibilities, and contribute to a safe and inclusive workplace.
What happens if an employee unknowingly enters sensitive information into a public large language model (LLM)? Could that information then be leaked to other users of the same LLM? The post Learn how to prevent data leakage in your large language models appeared first on SAS Blogs.
Hotel blogs serve to provide the knowledge the user is seeking, which means writing content for hotel websites should begin with research. Effective hotel blog content answers questions that users are searching for, such as the best time to visit, things to do nearby, and must-visit restaurants or shops, as well as be optimized for search.
She was 49 Julie Powell, the creator of the popular early 2000s-era food blog the Julie/Julia Project that ran on Salon.com , died on October 26 from cardiac arrest, her family told the New York Times. The blog was emblematic of the early days of food blogging. She was 49 years old.
What is a hotel blog? A hotel blog is a section on a hotel’s website where the hotel shares useful and interesting content for its guests and potential visitors. The goal of a hotel blog is to engage with guests by providing helpful information that enhances their stay or inspires them to visit.
Starting a blog can also boost traffic. Sites with blogs tend to rank better in search engines and attract more visitors. Quality blog posts that people want to share on social media can improve SEO and increase engagement. Offer photos, information as well as contact details and links to your site on your social media handles.
Content Creation and Optimization : Maintaining a blog and using visual content. Quality Content Creation Develop informative, engaging content that addresses your potential guests’ needs and questions. Provide complete and accurate information about your hotel. Compress images to improve page load speed.
A real BI solution consolidates information from reservations, guest feedback, financial data, marketing efforts, rate shopping, benchmarking, and more. By breaking down silos, hotels can make more informed decisions that enhance guest satisfaction and drive revenue growth.
In this dynamic environment, staying informed and inspired is crucial for hoteliers to thrive. For which, blogs have become invaluable resources to rely on. To help you navigate the ever-growing blogosphere, we’ve compiled a list of the top 10 hospitality blogs from 2023 that every hotelier must follow.
In this blog, we’ll go over simple content marketing ideas that hotels can use to attract more guests and keep them coming back. SEO strategies , blog posts, and social media ads will help push your hotel to the limelight. One of the ways is by writing blogs and posting about new offerings.
Aside from improving restaurant customer experience , market research also helps you make informed decisions about location, pricing, and marketing strategies. Clear goals help you focus your efforts and gather the right information. With firsthand information, you can make better decisions about your overall restaurant strategy.
This blog explores the trends shaping the hospitality landscape in 2025, offering insights for hoteliers to remain competitive. Staying informed and adaptable will be key to thriving in the future of hospitality. The year 2025 promises to be transformative, with innovations and shifts in guest expectations driving change.
The objective of this blog is to help property managers of all categories and sizes grow their direct booking channels, a job that typically falls on marketing. Starting with the guests Know your audience is what I could have also called this blog. For the purpose of this exercise, we are going to focus on three types of insights.
If not, this blog will guide you on achieving this through digitization with the right solutions. The design may vary based on the type of events catered to—formal or informal. Yes, optimized banquet space management contributes around 15% to 20% of total earnings. But have you been able to get it right?
This AI-driven approach is part of a movement towards more intuitive user experiences online, where emerging platforms surface information in more natural and relevant ways. A customer might discover a hotel through a travel publication, compare prices, and revisit the propertys blog or social media channels before booking.
Hotel chains and properties dealing with sensitive customer information, financial transactions and confidential business data, have become prime targets for cyber threats. In addition to that, the hospitality industry also faces the daunting task of safeguarding customer privacy, credit card information and intellectual property.
" All this information about your hotel helps them picture their trip and eliminates concerns about transportation. By presenting this information clearly and engagingly, you not only answer their questions but also make your property the obvious choice. Don’t miss our comprehensive SEO blog for actionable strategies.
Travelers use many sources like search engines, travel blogs, social media, and advice from friends and family. Hotels can capture potential guests by providing engaging, informative content that resonates with what travelers are looking for. The process of selecting a destination takes time. Choosing a destination takes time.
Using voice, users can ask Alexa+ to provide information about Uber about ride options and wait times and can then book the ride without touching their phone. Amazon said it is rolling out Alexa+ out over the next few weeks in the United States, with an early access period, and in waves over the following months.
This is a great time to up your game in social media, blogs, and media placements on trending news topics. Creating a good story means finding interesting and important information. This is also a great time to guest blog and contribute on social media often. It’s no surprise that more people are choosing to buy this way.
This blog explores how integrated solutions play a pivotal role in simplifying hotel payment processes and why they are crucial in today’s competitive landscape. Compliance with industry standards like PCI DSS ensures that sensitive financial information is protected. Firstly, What are Integrated Payment Solutions?
They pull data from travel blogs, news sites, review platforms, and social media to construct an understanding of your hotel. Maintain Consistent NAP (Name, Address, Phone Number) Information: Discrepancies across listings can confuse AI systems. The problem? These systems dont rely solely on your website.
In this blog, we’ll explore the top US-based OTAs of the year, helping you make an informed choice for your next adventure. For travelers seeking informed decisions, Tripadvisor is a highly valuable resource. With Kayak, you have a powerful tool to compare options and make informed choices.
In this blog post, we will be discussing six essential steps to successful hotel management: Successfully manage their properties Increase revenue Provide a positive experience for guests Understand Your Customers The first step to successful hotel management is understanding your customers.
As Data Privacy Week brings the protection of ones personal information into sharp focus, Im reminded of a customer event a major North American bank hosted at SAS world headquarters last year. The post Data privacy perspectives: How financial services firms can foster consumer trust in the AI age appeared first on SAS Blogs.
Regularly updating your site with blogs about local events or hidden gems nearby also signals search engines that your website is relevant and engaging. For more details, check out the Hotelogix Blog on Hotel Distribution Channels.
Plus, they understand that their customers want to interact with them and learn valuable information about the businesses they choose to support. For restaurants, this information could range from cooking, dining, and food preparation tips to local ingredient sourcing guides. Include Your Customers in Your Celebrations.
In this blog post, we will discuss the role of hotel email marketing in promotions and how they can use it to their advantage. Sharing Local Events and Attractions: Lastly, hotels can use email marketing to inform guests about local events and attractions in the area.
The Google local business profile should be fully populated with information, images and menu content, if not already done. Accurate contact information (i.e., If the restaurant does online ordering, that information (including links) can be presented on these sites as well. hours, phone number) is foundational.
Claiming and optimizing your profile makes sure that your restaurant information is displayed accurately across all Google platforms, like Google Maps and the local 3-pack, which shows the top three results on Google searches. Create a food blog to improve your restaurant's online presence. Responding to reviews is equally important.
By sharing valuable and engaging information, hotels can build relationships with guests, increase brand visibility, and ultimately boost bookings. It involves sharing useful, entertaining, or informative content that resonates with your target audience—your guests. This information will guide the types of content you create.
Here’s a hint: company blogs and website copy should serve multiple purposes. The obvious reason is to inform and create worthwhile content, but it’s also an excellent tool to attract the right readers and viewers. Instead, skip the guesswork and utilize SEO to target the right audience, faster.
These are usually the first results that come up when a business is searched for, so it’s vital that the information is correct. This means making sure there are links to the website and menu, and ensuring that the phone numbers and address information are all up to date. Start a Food Blog.
Utilize hotel management software to streamline booking processes, track guest information and manage reservations efficiently. By following the management tips for hoteliers mentioned in this blog, you can enhance your efficiency, reduce stress and ultimately become a more successful and well-rounded hotel manager.
Write interesting blog posts and local guides: Create engaging content that aligns with seasonal trends and local events , offering valuable information that draws in readers and improves search rankings. It offers a user-friendly platform that helps hotels manage reservations, room inventory, and guest information with ease.
Make sure you've prepared various key information: The address of your business. Every page and blog article on your website should have an SEO title and a meta description. You just have to enter the main information of your establishment and the tool will provide you with the code snippet to add to your website.
That’s because most people search for information using Google. Restaurants that use a third-party tool to manage bookings should add that information to the GMB listing, allowing users to book a table directly from the search results. Google is by far the top search engine with over 87 percent market share in the U.S.
In this blog, we have compiled five tips to boost direct bookings. To improve guest experience, hotels can focus on providing personalized service, a clean and comfortable environment, and easy access to information and amenities. But first, what are direct bookings?
Make sure your website is up-to-date with accurate and comprehensive information. Lastly, you don’t want to overuse keywords (keyword stuffing) #2: Add Regular Blog Posts This is one of the most overlooked things you can do to drive traffic to your website and provide ongoing new traffic. Blog posts are essential.
In this recent blog post , my co-author Megan Welker and I noted that consumers have four different modes when they shop: Collect, Seek, Comfort, and Connect. Imagine menus that inform a patron which items came from BIPOC suppliers. Show less information, in bigger text. Say goodbye to token dishes. Patrons standing back?
Luckily, Google doesn’t gate keep this information – instead, it makes it widely available. and then strategically use those keywords in content (on your website, in your newsletter or in blog posts, for instance). Create unique content – Think blog posts, testimonials, engaging/fun social media posts.
As more and more guests expect instant gratification and easy access to information, the pressure on hotels to provide a seamless and efficient check-in and check-out experience is higher than ever. Read this blog to know how a cloud PMS can improve the guest experience by streamlining your hospitality processes.
In this blog post, we will cover the following – what is yield management, its relevance in the hotel industry, and the benefits of yield management in the hotel industry. Analyze data: Use data analysis tools to identify trends and patterns that can inform your pricing and inventory decisions.
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