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The more time guests spend enjoying your hotels amenities, the more memorable their stay becomes. In this blog, well break down the benefits of a hotel games room and how your hotel can effectively design, build, and market a games room as part of your everyday experience package.
Customer retention in the hotel industry is a crucial aspect of maintaining profitability and fostering long-term relationships with guests. This blog explores the importance of customer retention, the factors influencing it, and the latest trends that affect retention rates in the hotel sector.
Its a broad category that covers everything from in-room entertainment systems, such as smart TVs, streaming services, and interactive displays, to live shows, recreational activities, and themed events hosted on-site. Guests remember how a hotel made them feel, and entertainment often sets that tone. It also drives results.
The right sales tactics can help increase revenue, boost occupancy rates , and ensure guests have a positive experience. This blog outlines simple, actionable strategies that hotels of all sizes can use to grow their business, from direct bookings to pricing strategies and everything in between.
Setting the right rates for your rooms is not just about numbers; it’s about balancing guest expectations, understanding demand, and staying competitive. In this blog, we’ll cover everything you need to decide hotel rates smartly, including competition analysis, pricing strategies, and tools to simplify the process.
In the hospitality industry, creating memorable events is important to ensuring business success. The core of this process is the Banquet Event Order, which is a detailed document that lists all the details of an event. Understanding Banquet Event Orders It is an important document that details the specifics of an event.
It’s a fine line: how do you reduce expenses without compromising guestsatisfaction ? This blog will help you uncover the hidden drains on your margins and give you actionable solutions to reclaim lost profits while keeping your guests happy. Host corporate events, weddings, or community gatherings.
In this blog, we have curated the top 4 benefits of seasonal pricing for hotels. During the low-demand seasons, lower rates can attract a higher number of guests, ensuring that rooms are utilized effectively. During peak seasons like holidays, festivals or local events, the demand for accommodations tends to surge.
What is guestsatisfaction? Guestsatisfaction is the cornerstone of a thriving hotel business, reflecting how well your property meets or exceeds the expectations of its guests. It relies upon the quality of service, cleanliness, comfort, and overall guest experience.
Use SEO and Content Marketing to Your Advantage Enhance your website's visibility and attract more visitors: Do in-depth keyword research: Identify valuable and less competitive keywords using tools like Google Keyword Planner to target what potential guests are searching for.
As is known, overbooking can be a delicate issue for hotels, as it causes disgruntled guests who are unable to check into their rooms. That being said, this blog explores some best practices for avoiding overbooking in the hotel industry as well as how to accurately track occupancy rates and manage inventory across multiple channels.
For example, during peak travel periods, an efficient reservations manager using a modern property management system (PMS) can swiftly allocate room blocks for group bookings or special events, maximising occupancy without overbooking. What is the reservation department in a hotel?
But when you have a software that helps track guest expectations, preferences, etc., you can deliver on those guest requests that may otherwise go unnoticed. Since the devil is in the details, the more the personalization the higher the guestsatisfaction and loyalty. Ask questions during their stay.
During the pandemic, she took up a role in digital marketing, and it was during this time that she became well-known in Belfast for her knowledge of the hospitality industry, when she created the blog ‘Staycations NI’.
From setting the right prices to attracting the right guests, every decision you make impacts your hotel's bottom line. In this blog, we will delve into different aspects of hotel revenue management and explore top tips and tricks to help you optimize your hotel’s revenue potential.
They not only enhance guest experiences and drive bookings but also streamline processes, offering a valuable solution to the perpetual staffing challenges in the hospitality industry. The benefits of chatbots in hotel industry are multifaceted and have a significant impact on both guests and hotel operations.
Utilising targeted keywords, optimising for local search, and maintaining an active blog can improve your search engine rankings. Share local travel tips, highlight upcoming events, or feature guest stories to engage readers and entice them to book directly.
This blog post highlights the challenges and opportunities faced by these types of properties. Profitability and guestsatisfaction during the quiet periods require creative marketing strategies and attractive special offers. How can good revenue management succeed here?
What are hotel events? Hotel events transform hotels into hubs of activity and excitement. These events range from elegant corporate conferences to vibrant weddings, each offering a unique atmosphere and a multitude of opportunities. Events are a never-ending marketing opportunity and a major source of tourism.
The new trend is “content seeding,” where you subtly introduce experiences, packages, or exclusive events through influencers or key guests without overt promotion. This organic approach feels more authentic and can create a stronger sense of FOMO among potential guests. Found these insights valuable?
For instance, a burger chain might see a beef surge before a big sporting event, allowing the system to adjust stock levels ahead of time and avoid overordering. For example, if a food chain expects a busy period due to an event, the software will automatically assign extra staff to handle the surge.
Subscribe to our weekly newsletter and stay up to date In this blog post, we’ll unveil four essential steps that will not only simplify the process but also unlock new revenue streams. Tip 1: Personalize the Experience Tailor the guest experience to the group’s needs. Having clear guidelines will ensure consistency and professionalism.
Tapping into guest reviews and social media is a smart strategy that can set your property apart and drive direct bookings. This blog explores how accommodation providers can transform reviews into revenue by utilizing social media to drive direct bookings. Why Guest Reviews and Social Media Matter?
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And that's what we are going to discuss today in this blog. Seasonal Variations: You often experience fluctuations in demand based on seasons or special events. It encompasses the management of all tangible and intangible resources that contribute to the guest experience. Let's get started.
This blog will give you a comprehensive guide to creating a business plan for your hotel. online advertising, social media, email marketing, partnerships, events) Marketing messages: What key messages will you communicate to your target audience? Contingency funds: Set aside funds for unexpected events or emergencies.
Event coordinator Organizes and oversees conferences, weddings and festivals, managing logistics from start to finish. Event coordinators need excellent project management and communication skills. Event coordinators need excellent project management and communication skills.
By understanding and employing discount pricing strategically, hotels can maximise revenue, improve guestsatisfaction, and enhance their overall brand image. Offer lower rates for guests booking multiple rooms, ideal for group travellers or event attendees. Example: A 10% discount for bookings of 5 rooms or more.
Share interesting and relevant content such as travel tips, local events, and food recommendations. Utilize user-generated conten t: Encourage guests to share their experiences at your hotel by using hashtags or tagging your hotel in their posts. This can attract large groups of guests and increase revenue.
Our guestblog today is presented by FreshAir. Smoking odors and even the presence of smoking materials are often insufficient to charge smoking fees, particularly when met with cunning guests. Each smoking alert is also sent with a downloadable report including a timestamped chart of the incident data and the guest room number.
This blog will give you a full overview of hotel rate shopping and rate shopper tools, which you can use to boost revenue success at your business. This will also boost customer satisfaction because the guest will feel like they are getting value for money. Table of contents Why is hotel competitor rate shopping useful?
Her interest was piqued, and our conversation sparked the idea that led me to come up with this blog post. In this blog, we’ll explore the concept of no-shows in hotels, their impact on revenue and operations, and discuss effective policies to mitigate their effects. It’s like detective work, but with spreadsheets.
Reading travel blogs. Publish blogs about your destination and your property. Increasing discoverability and providing key information with a blog on your website. Treating your OTA profile as if it was your own website, with all the details and high quality imagery a guest might need. Chatting with people on Facebook.
Contactless Technology The evolution of contactless technology has become more than just a response to global events; it’s a paradigm shift in guest interactions. From contactless check-in and check-out processes to digital room keys accessed through smartphones, hotels are prioritising the safety and convenience of their guests.
A destination management company is a professional services firm specialising in local expertise and resources to design, plan, and manage events, activities, and tours. Also referred to as a DMC , it works as a strategic partner for you, helping to provide authentic and well-organised experiences for your guests.
Regularly update your blog with engaging and relevant content, such as travel guides, hotel features, and local events. Highlight special offers, upcoming events, and unique selling points of your property. Personalized Services: Use data to personalize guest experiences. Focus on local SEO to attract nearby travelers.
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At eZee, we have a dedicated blog on ways to increase group bookings at your hotel , do give it a read if you want to learn the nitty-gritty. For example, you can offer incentives to your guests for booking directly with you. You can read the blog mentioned below to learn more. Destination marketing. Sounds like a plan?
This could range from attending corporate events, trade exhibitions, and conferences, to exploring new investment opportunities or strengthening customer relationships. By understanding the unique needs and preferences of each guest segment, you can tailor your services, amenities, and experiences to meet their expectations.
These courses cover a broad spectrum of topics, from operational efficiency and financial management to guest relations and sustainability practices. Participants learn how to improve hotel performance, enhance guestsatisfaction, and increase profitability through effective management strategies.
This blog will give you a full overview of CPOR at your hotel and how you can manage it effectively. GuestsatisfactionGuestsatisfaction can go a long way to boosting revenue and also lowering your marketing costs. It calculates the average cost associated with cleaning and maintaining each occupied room.
It includes everything from booking and check-in to answering questions, resolving issues, and providing amenities during a guest’s stay. Investing in quality customer service not only enhances guestsatisfaction but also drives long-term business success. Surprise him with fresh coffee at his door.
Content marketing crafts narratives that resonate with potential guests. Blogs: Share stories of guests, upcoming events, or the history of your establishment. Quality content fosters brand loyalty, ensuring guests choose and return to your establishment. Therefore, the right way can be time-intensive.
These technologies are designed to automate routine tasks, free up staff for personalised guest services, and provide valuable data insights for improved operations and guestsatisfaction. A user-friendly booking engine with a secure payment gateway can significantly enhance direct bookings and overall guestsatisfaction.
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