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As a hotelier, you're likely aware that effectively managing event spaces, such as conference halls and banquet rooms, can significantly boost your hotel's revenue. If not, this blog will guide you on achieving this through digitization with the right solutions. But have you been able to get it right?
What is a hotel blog? A hotel blog is a section on a hotel’s website where the hotel shares useful and interesting content for its guests and potential visitors. It can include posts about travel tips, local attractions, upcoming events, and special offers the hotel is running. Does it give a voice to your hotel brand?
Hotel blogs serve to provide the knowledge the user is seeking, which means writing content for hotel websites should begin with research. Effective hotel blog content answers questions that users are searching for, such as the best time to visit, things to do nearby, and must-visit restaurants or shops, as well as be optimized for search.
Starting a blog can also boost traffic. Sites with blogs tend to rank better in search engines and attract more visitors. Quality blog posts that people want to share on social media can improve SEO and increase engagement. The website should also be mobile-friendly, as most users now browse on phones or tablets.
Content Creation and Optimization : Maintaining a blog and using visual content. Strategies include: Partnering with local tourism organizations Getting listed on respected travel blogs and directories Collaborating with influencers and travel writers Guest Posting Contribute articles to travel blogs and industry publications.
This blog explores the importance of customer retention, the factors influencing it, and the latest trends that affect retention rates in the hotel sector. Customer retention in the hotel industry is a crucial aspect of maintaining profitability and fostering long-term relationships with guests.
In this blog, we’ll go over simple content marketing ideas that hotels can use to attract more guests and keep them coming back. SEO strategies , blog posts, and social media ads will help push your hotel to the limelight. One of the ways is by writing blogs and posting about new offerings.
In the hospitality industry, creating memorable events is important to ensuring business success. The core of this process is the Banquet Event Order, which is a detailed document that lists all the details of an event. Understanding Banquet Event Orders It is an important document that details the specifics of an event.
Here’s some insights into how to do it effectively: Cross-Promotions with Local Events Partner with local event organizers to offer special accommodation packages. Incorporate factors like local events, historical data, and competitor pricing to set the most optimal prices.
In this blog we highlight some best practices for user experience and user interactions when it comes to inspiring guests to buy gift vouchers and redeeming it. Cross-channel gift voucher promotion, including offline Pushing out vouchers for sale, particularly around special events and gifting season is a great way to get revenue in.
This blog outlines simple, actionable strategies that hotels of all sizes can use to grow their business, from direct bookings to pricing strategies and everything in between. Read also: Guide on Customer Retention in Hotel Industry Encourage Group Bookings: Offer discounts or packages for weddings, business events, or group travel bookings.
Its a broad category that covers everything from in-room entertainment systems, such as smart TVs, streaming services, and interactive displays, to live shows, recreational activities, and themed events hosted on-site. Local partnerships Theres also huge potential in partnerships with nearby theme parks, museums, and cultural events.
The objective of this blog is to help property managers of all categories and sizes grow their direct booking channels, a job that typically falls on marketing. Starting with the guests Know your audience is what I could have also called this blog. Event or occasion: What prompted the trip? A special wedding anniversary?
People travel more to visit family and friends during this time, leading to an overflow of events, restaurant reservations, hotel bookings, and other seasonal activities. Identify Key Holiday Dates and Events To begin, it’s essential to pinpoint the holidays and events most relevant to your audience and business.
Pssst, if this is your first opening, check out our blog on How to Start a Restaurant! ] 1 Set goals for the event ?? Having a specific goal will help you plan out your budget, labor needs, marketing strategy, messaging, and organization before the event. Food influencers don’t come free, though, they’re business people too!
Appeal to prospective guests by letting them know about any nearby festivals and events showcasing local flavors. You can do this on your website, blog, and social media. Food festivals are your friend, expected to account for $560.3 billion of the 2027 food tourism market.
People interested in specific local events or attractions. Leverage Local Events with Occasion-Based Offers Your destination is part of your value proposition – so use it. Use platforms like Google Ads and Meta (Facebook/Instagram) to run short, focused campaigns. Target: Visitors who browsed your website but didnt book.
Regularly updating your site with blogs about local events or hidden gems nearby also signals search engines that your website is relevant and engaging. For more details, check out the Hotelogix Blog on Hotel Distribution Channels. Offer personalized pricing for niche markets, like long-stay guests or special events.
Collaborate with nearby businesses for events or promotions, and ask them to include a link to your website on their site. Use it to share updates, special events, or new menu items. When done right, it helps keep your restaurant at the top of customers' minds, encourages repeat visits, and promotes special events or menu items.
Blog about local events or lesser-known attractions in your area to position your property as a knowledgeable and welcoming destination. Share high-quality photos of your top rooms, satisfied guests (with their consent), and nearby attractions to engage your audience. Create engaging content to highlight your expertise.
In this blog we take a look into the crystal bowl for what 2025 could bring for hoteliers. Get ready for groups and events. Guests travelling for work or work events are expected to keep mixing it with leisure, so expect a bleisure. From technology demands to purchasing behaviours, guests have evolved considerably.
This blog explores the current responsibilities and future developments of this role, providing insights into its ongoing evolution as well as the opportunities and challenges faced by Revenue Managers in the hospitality industry.
In this blog, we’ll cover everything you need to decide hotel rates smartly, including competition analysis, pricing strategies, and tools to simplify the process. How to Plan for Seasons: Peak Season: Increase rates during festivals, holidays, and local events. Off-Season: Offer discounted rates or bundles to attract guests.
Today’s hotel and event salespeople work in completely different environments than most of their leaders experienced. Meeting and event booking sites have created a flood of leads, which can be overwhelming for those working in a sales role equipped and staffed for the era when leads came in by phone or website inquiry forms.
Indeed, recent world events have put the kibosh on traditional dining, networking, and events which play a significant role in a company’s business development strategy. Additionally, contributing to your social media, blogs, and industry groups allows you to further build and develop relationships.
In this blog post, we will discuss the role of hotel email marketing in promotions and how they can use it to their advantage. Sharing Local Events and Attractions: Lastly, hotels can use email marketing to inform guests about local events and attractions in the area.
Some of the perfect places to do this are at conferences, events, and tradeshows – where you can learn about new strategies, new technology, and listen to new perspectives. Here are the best events for hoteliers to attend in 2023, including those where you can catch-up and chat with SiteMinder! Come and join us!
As Data Privacy Week brings the protection of ones personal information into sharp focus, Im reminded of a customer event a major North American bank hosted at SAS world headquarters last year. The post Data privacy perspectives: How financial services firms can foster consumer trust in the AI age appeared first on SAS Blogs.
Check out Brett McHale's Wordstream blog on how to advertise local businesses on Facebook. Why not combine the power of Facebook Ads with a free event? Consider building an event around a particular theme, such as Christmas, Independence Day , or Halloween. Their goal was to build anticipation and a buzz around the event.
In this blog, we’ll learn why hospitality associations are an important element of a prospering business. Attendances in such events as conferences, meetups, or forums help attend leaders or those in making in the industries. The global market size for the hotel and resort industry is now $1.5
If your restaurant has a blog, consider adding author bios to your blog posts. You can rope your customers in to celebrate with you by offering them discounts or entry into exclusive celebratory events. This gives your customers a chance to get to know you and your team, and begin bonding with you within a virtual space.
Businesses can hand them out at events, include them in packaging, or even use them as giveaways. Content Marketing: Blog Posts and Educational Resources Writing blog posts or creating free resources like e-books and guides can help businesses establish authority in their industry. Want inspiration?
In this blog post, we explore the enchanting facets of Manila through the eyes of Nancy Celis, a passionate resident who shares her love for this bustling metropolis. The Feast of the Black Nazarene is a major event where thousands join in a grand procession, demonstrating the deep devotion of the Filipino people.
Hyperlocal Storytelling: Creating Authentic Connections Travelers crave authentic experiences, and hotels can capitalize on this by showcasing the local culture, hidden gems, and unique community events. Like this blog? Share it with your hospitality peers and spark a conversation about the future of hotel marketing!
Similar to the local television option, you provide either a written blog or video content for their food blogs. To make a great deal, offer the food blogger coupons for free meals in exchange for a presence on their food blog. It might also be that they’ll let you blog on their website in exchange for a small fee.
and then strategically use those keywords in content (on your website, in your newsletter or in blog posts, for instance). Create unique content – Think blog posts, testimonials, engaging/fun social media posts. This could look like blog posts rounding up local events over the weekend or testimonials from local regulars.
In this blog, we have curated the top 4 benefits of seasonal pricing for hotels. During peak seasons like holidays, festivals or local events, the demand for accommodations tends to surge. When it comes to hotel businesses, one must continuously strive to achieve a balance between the customer experience and pricing.
This mega-event is not just a spiritual confluence but also a catalyst for significant economic activity, providing a golden opportunity for the hospitality industry. During the 2013 Maha Kumbh, the event generated approximately 12,000 crore ($1.45 Here’s how hoteliers can leverage this event effectively: 1.
Host a live event. Once you reach the threshold of 1,000 followers on TikTok, you can start hosting live events. There are a number of things you could do with the live event option on TikTok. Search for the right influencer, preferably someone popular in the food blogging niche, and invite them over for a collaboration.
This blog delves into the importance of cybersecurity in the hospitality industry and discusses some crucial measures that hoteliers can adopt to protect their establishments from cyber threats. Incident Response and Disaster Recovery In the unfortunate event of a cyber-attack, having a well-defined incident response plan is essential.
With over 2,23,000 attendees, this event became the bands biggest show yet, smashing records and sending demand for hotel rooms through the roof. The biggest mistake a hotelier could make during an event of this scale was keeping their room rates static. As the event dates neared, hotel rates skyrocketed.
Consider the channels you'll use to reach potential customers, such as social media, local advertising, or community events. Use relevant keywords from your SEO analysis in your menu descriptions, blog posts, and website content to attract more customers.
Get a glimpse into the exciting future of the pizza industry with our 'Pizzeria World 2024' blog. We also highlight key educational and networking opportunities at major events like the International Pizza Expo. Learn how Adora POS plays a pivotal role in embracing these changes.
This blog will help you uncover the hidden drains on your margins and give you actionable solutions to reclaim lost profits while keeping your guests happy. Here are four creative ways to boost revenue while cutting costs: Leveraging Event Spaces Your unused conference rooms or banquet halls can be transformed into revenue drivers.
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