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A smooth mobile experience keeps people engaged and leads to more online bookings. Claim and optimize your restaurant’s Google Business Profile The Google Business Profile is a simple yet powerful tool restaurant marketing strategy that can significantly drive more foot traffic and increase bookings.
HubSpot carried out a study that established the fact that the more customer engagement and bookings take place, the better a business focuses on content marketing ( HubSpot, 2023 ). In this blog, we’ll go over simple content marketing ideas that hotels can use to attract more guests and keep them coming back.
In this blog, we’ll cover everything you need to decide hotel rates smartly, including competition analysis, pricing strategies, and tools to simplify the process. Monitor booking patterns for weekends, weekdays, and specialevents. Example: “Book 30 days early and save 15%!”
How do you ensure guests find you, trust you, and book with you in a world dominated by established giants? Guests today search, compare, and book almost entirely online, and your digital presence is what puts you on their radar. It’s the gateway to putting your property on the map and attracting those first bookings.
In this blog we highlight some best practices for user experience and user interactions when it comes to inspiring guests to buy gift vouchers and redeeming it. A separate pathway to buy gift vouchers The path to buying gift vouchers is widely varied from a standard guest journey to your website to book a room.
The objective of this blog is to help property managers of all categories and sizes grow their direct booking channels, a job that typically falls on marketing. Starting with the guests Know your audience is what I could have also called this blog. Event or occasion: What prompted the trip? A special wedding anniversary?
People travel more to visit family and friends during this time, leading to an overflow of events, restaurant reservations, hotel bookings, and other seasonal activities. Content themes should also support your business goals, such as promoting bookings, showcasing seasonal offers, or driving customer engagement.
In this blog, we will delve into different aspects of hotel revenue management and explore top tips and tricks to help you optimize your hotel’s revenue potential. Market volatility: Fluctuating demand, seasonality, and unexpected events (like the COVID-19 pandemic) can make it challenging to maintain consistent revenue streams.
A hotel reservations manager oversees the entire booking process at a hotel. This includes handling inquiries, managing bookings, confirming reservations, and resolving issues or discrepancies. While the general manager oversees all hotel operations, a reservations manager focuses specifically on the booking process.
Subscribe to our weekly newsletter and stay up to date In this blog we’ll explore what hotel demand forecasting is, what it’s used for, and more. If you’re new to revenue management or hotel operations, it will help to get acquainted with hotel demand forecasting, and we can help get you up to speed. What is a hotel demand forecast?
Book in advance, or wait half an hour for a table. For example, you can create a blog to share the inspirations and stories behind your dishes. Once you have this information, you can reach out to customers a week before the special day and invite them to celebrate their special day at your restaurant. Net result?
These lists are compiled from reputable sources such as travel guides, food blogs, and local experts, providing users with high-quality, vetted suggestions for dining, sightseeing, and more. Ensure your hotel’s information is current, including amenities, services, and any specialevents or promotions.
For hotels, the ultimate aim of yield management is to increase revenue by leveraging the balance between supply (available rooms) and demand (guest bookings). Inventory Control : Managing the number of rooms available for different rates, packages, or booking channels. This strategy aims to ensure maximum occupancy.
This blog will give you a full overview of hotel rate shopping and rate shopper tools, which you can use to boost revenue success at your business. Maintaining rate parity Regular rate shopping will also allow you to see how your own rate is being displayed across all booking channels.
Email marketing is one of the most viable and cost-effective ways for your hotel to reach guests and boost direct bookings. This blog will take you through a complete guide to email marketing at your hotel. Creating a separate sign-up for your blog. Requesting guests who book with you to opt-in. Table of contents.
The MaxiRoom extranet allows hotels to optimise their use of the Hotelbeds platform, which in turn helps to maximise bookings. In this blog, we’ll provide a full guide to MaxiRoom, how to set yourself up for success with the Hotelbeds extranet, and why connecting to wholesalers like Hotelbeds can help boost group and corporate bookings.
This blog will tell you everything you need to know about hotel revenue management, including how to optimise your strategy and look for the best solutions to help. Without it, your business is essentially forfeiting the ability to boost bookings, revenue and profit, offer competitive rates and promotions, and forecast effectively.
Host a specialevent. Every year, during Diwali, the global hospitality industry witnesses a great surge in bookings. The same report also stated that there has been a 22% increase in domestic travel bookings during the same time of the year. Host a specialevent. I hope this blog is of good help.
Offer lower rates for guests booking multiple rooms, ideal for group travellers or event attendees. Example: A 10% discount for bookings of 5 rooms or more. Example: Book a room at a 20% discount and receive a voucher for 50% off spa services. Example: Book within 48 hours of check-in and receive a 30% discount.
But here’s the good news: with the right approach, you can turn those hotel RFPs into bookedevents and boost your hotel’s group business. And this blog is your secret weapon for mastering the RFP game. Here’s the scoop: Big Bucks: Group bookings mean serious cash flow for your hotel.
This blog will give you a full guide to hotel dynamic pricing, how it works, and the best ways to implement it at your business. Here are some of the advantages of using dynamic pricing at your hotel: Boost occupancy – When demand drops, you can drop your rate to increase the chances of a booking.
It allows you to manage bookings, adjust nightly rates, availability, and streamline inventory management. This global exposure means that hotels, regardless of size or location, have the opportunity to attract travellers from various regions, enhancing their booking potential. A particularly useful feature is the rate management tool.
Check out this blog and video on the top 9 interview questions to ask as an owner. For instance, were you responsible for restaurant employee scheduling or managing a log book ? Did you overhear that a table was celebrating a specialevent? Did you overhear the table was celebrating a specialevent?
Booking Lead Time. Today’s ways of booking make it difficult to identify the purpose of the trip. Segment by default the individual bookings for short midweek stays as business, and identify as leisure reservations of double rooms over the week-end. And when it comes to bookings made directly on your hotel website?
In this blog post, we explore how Airbnb as a distribution partner to hotels is different, what Airbnb competitors are out there and what alternatives hoteliers might want to consider in order to diversify their reach using channel managers. Perhaps the question never should have been about competition, but about distribution.
You’ll get all your answers in the blog. In this blog, we will learn more about why NFTs represent a rising opportunity for hoteliers looking to stay ahead of the curve and redefine the guest experience. NFTs can represent exclusive memberships offering perks like priority access, room upgrades, or invitations to specialevents.
Without undertaking accurate hotel forecasting, you’ll have no accuracy when it comes to predicting your future booking volume. Segment market Market segmentation involves categorising your target audience based on various criteria like demographics, booking channels, or purpose of visit. Booking pace. Market segments.
This blog will investigate the myriad different hotel costs that all hoteliers should understand at a fundamental level, before delving into tips, tricks and techniques on how to cut those costs and stop them from sapping profits and stunting your hotel’s growth. How does a booking engine cut costs and increase revenue?
It encompasses advanced booking engines, property management systems, customer relationship management (CRM) software, AI-driven chatbots, and more. Once upon a time your guests would book over the phone, by walking into a hotel, or through a travel agent. Secondly, technology is designed to simplify and accelerate specific tasks.
This process requires continuous analysis of market trends, booking patterns, and competitor strategies. If it’s the height of your busy season and hotels locally are becoming booked up, you can afford to charge your guests more. The time of year Is it peak or off-peak season? It pays to obsess over long-range weather forecasts too.
A restaurant reservation system is a software tool that allows customers to book tables and make reservations at restaurants. Tock Tock is known for its innovative reservation system, offering customizable features, prepaid bookings, and unique dining experiences, such as chef’s tastings and specialevents.
A satisfied guest is more likely to book a return stay, and also recommend your property to their friends, family, and peers. However, if guests don’t feel connected to your brand, they could still be ruled by price, location or facilities next time they choose to book a stay. How did you book your stay with us?
The types of holidays and trips they specialize in: Often, a client that requests the support of a luxury travel advisor is wealthy and will have a considerable budget. They may be looking to book a trip for a honeymoon, wedding, or specialevent.
Have a function room to cater to specialevents and occasions A great restaurant experience goes beyond serving good quality food—you should sell them memories and unique experiences, too. You can also offer a custom menu for these special occasions, like party-sized pizzas, party platters, and drink towers.
Promoting specialevents, discounts, or new menu items through your website helps generate buzz and attract customers and retain loyal ones. Some examples include: Reservation System Integration If you offer reservations, integrating a reservation system into your website allows customers to conveniently book a table online.
You can use the customer report for various loyalty programs such as points-based loyalty programs, tiered loyalty programs, punch card loyalty programs, discounts and coupons, online and mobile loyalty programs, specialevent discounts, and feedback and review programs. So, finding the right one may challenging.
How did specialevents or seasonal fluctuations contribute to my hotel’s performance? It provides an insight into the number of rooms that are being sold at a hotel and how much revenue is being generated from those bookings. From distribution and marketing, to bookings and payments, we partner with you to succeed on your terms.
This can help you track average cover for different booking types. Seasonal Variations: Consider how average cover fluctuates with the seasons, holidays, or specialevents. Include questions about their spending habits, such as whether they ordered additional items or took advantage of promotions.
Restaurants, in particular, may resort to double shifts during peak seasons or specialevents when an increased workforce is necessary to handle the customer surge. Update your inventory management system regularly to prevent discrepancies between actual and book inventory levels. Also, double-check all calculations.
For instance, if they are about to leave your website, you can offer a discount or if they read your blog you can offer access to your cooking classes. For instance, recipes, health blogs, cooking classes, and ebooks are all good ideas for convincing your customers to leave their email addresses. Explain a bit more about the offer.
When you set up a Facebook Page for your restaurant, there are several beneficial features that you should take advantage of including: A Book Now button so you can accept reservations. If you have a food truck, it is a great place to announce specialevents and changes in your business hours or daily specials.
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