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Their booking behaviours will give you insight into them, the effectiveness of your strategies, the performance of your distribution channels and more. For instance: Look at guest booking windows and booking devices – This will let you know what type of guests are booking and help you segment so you can target effectively.
Hotel data allows you to create price optimisation strategies that establish rates for specific room types as well as lengths of stay (LOS), ultimately improving the amount of revenue that is generated per booking at your hotel. What channels do they use to book a room? Where do they come from?
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