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As we wrap up 2024, it’s time to reflect on the blog posts that resonated most with our audience this year. From valuable insights into the online booking landscape to practical tips for hoteliers, these blogs highlight what truly matters in the hospitality industry. What is Dynamic Pricing and Why It Matters?
It acts as your all-day, every-day salesperson, concierge, and booking agent. The Challenge of Getting Seen and Booked Online More than 700,000 hotels worldwide compete to grab attention, making it harder than ever to stand out online. Let’s look at the important parts of a hotel website that gets more bookings.
Pricing plays a crucial role in determining the success of any business. When it comes to hotel businesses, one must continuously strive to achieve a balance between the customer experience and pricing. Hotels follow different pricing strategies to get there and seasonal pricing remains one of the most important.
The Importance of Upper-Funnel Marketing in Hospitality The decision to book a hotel is rarely spontaneous. Hotel stays especially at luxury or high-end properties with $1,000 per night price tags are high-consideration purchases that can take weeks, if not months, to materialize.
This blog outlines simple, actionable strategies that hotels of all sizes can use to grow their business, from direct bookings to pricing strategies and everything in between. By encouraging guests to book directly through your website, you can keep more of the revenue and build stronger relationships with your guests.
As we step into 2023, the hospitality industry is still reeling from the effects of the pandemic – which makes implementing hotel pricing strategies more important than ever. However, one of the biggest challenges hoteliers face is determining the right pricing strategies to maximize their revenue in the post-pandemic world.
In the past few decades, the rise of third-party online travel agencies has reflected a gradual decline in direct bookings. However, you can still implement strategies to increase direct bookings and create a better bottom line for your property. In this blog, we have compiled five tips to boost direct bookings.
Blog about local events or lesser-known attractions in your area to position your property as a knowledgeable and welcoming destination. Real-life win: The Beachside Inn in California saw a 30% boost in bookings just by posting daily on Instagram and encouraging guest photos. They’re always fully booked.
How do you ensure guests find you, trust you, and book with you in a world dominated by established giants? Guests today search, compare, and book almost entirely online, and your digital presence is what puts you on their radar. It’s the gateway to putting your property on the map and attracting those first bookings.
Did you know that effective hotel pricing can increase revenue by up to 20%? In this blog, we’ll cover everything you need to decide hotel rates smartly, including competition analysis, pricing strategies, and tools to simplify the process. Value-Based Pricing: Price rooms based on guest-perceived value (e.g.,
In Series 2, we looked at Dynamic Pricing; how this can immediately impact your ADR along with the considerations you need to make before implementing this strategy. Whilst revenue gains can of course be made by channel shift or dynamic pricing strategies, you can also make an immediate impact by simply reviewing your product offering.
The shoulder season presents a unique opportunity to drive bookings without the competitive frenzy of peak times. Optimize Your Digital Presence In today’s world, a strong online presence can significantly impact your booking rates. Segment your email list based on past booking behaviors, preferences, and demographics.
What makes guests choose one hotel over another even when the price and amenities are nearly the same? This blog highlights why hotel branding matters and shares practical strategies to help your property stand out. A well-recognized name helps your property stand tall, ensuring bookings come to you first.
This guide will teach you how to use Search Engine Optimization (SEO) to boost your hotel’s search engine rankings, attract more direct bookings, and grow your revenue. Increased Direct Bookings : Effective SEO can boost direct bookings , reducing reliance on OTAs and increasing profits.
Cost-Effective for Long Stays They can be more affordable for long-term stays, as they often offer lower nightly rates and discounts for extended bookings. They offer the convenience of hotel-like services while providing more amenities and space for the price. Starting a blog can also boost traffic.
Driving direct bookings is essential for maximizing revenue and maintaining control over your property’s pricing strategies. One valuable tool that can help you achieve this is the STAAH Smart Pricing feature which is available for SwiftBook users. What is Smart Pricing in STAAH SwiftBook?
Lack of reviews : It is believed that reviews strongly influence a traveler’s decision making as 90% of travelers book a hotel based on pure reviews and not fancy advertisements. In the next blog, we will elaborate on how technology can help simplify the problems faced by hoteliers in selling rooms online.
If your hotel isn’t easy to find or doesn’t make a great first impression because of poorly optimized listings or outdated marketing strategy can lead to missed bookings and lost revenue. Online Reviews: Trust and Visibility Before booking a room, what’s the first thing a guest does? They check the reviews.
If not, this blog will guide you on achieving this through digitization with the right solutions. Banquet operations can fill in the gaps during off-peak times, attracting bookings from corporate clients and private parties. Yes, optimized banquet space management contributes around 15% to 20% of total earnings.
This was primarily achieved through setting room rates, managing inventory, and optimizing booking channels. Fixed rates and reservation books were gradually replaced by dynamic pricing systems, Excel spreadsheets were supplemented by rate-shopping tools, and revenue generation has expanded beyond room sales.
For which, blogs have become invaluable resources to rely on. To help you navigate the ever-growing blogosphere, we’ve compiled a list of the top 10 hospitality blogs from 2023 that every hotelier must follow. This is where our next blog comes in. Read More What Are Some of The Important Hotel Reports?
Setting the right price for your hotel rooms is crucial for driving revenue and maximizing profitability. However, there are many factors that can influence your hotel’s pricing strategies. What is Hotel room pricing? What is Hotel room pricing? Hotel room pricing is a critical element of revenue management for hotels.
In this context, hotel dynamic pricing is one of the most critical elements. This blog will delve into its intricacies and share insights on strategically leveraging this tool while maintaining guest loyalty. What is dynamic pricing in hotels? Revenue Goals : Determine what you aim to achieve with dynamic pricing (e.g.,
Smart hoteliers implement dynamic pricing, but very smart hoteliers combine it with a strategy for reaching the top positions on OTAs. Dynamic pricing is crucial for hotels looking to maximize revenue and occupancy rates. Read on to become a very smart hotelier!
This blog will tell you everything you need to know about bed banks, including how you can get connected to them and grow your hotel’s revenue. By diversifying their distribution channels, hotels can reduce dependency on direct bookings and ensure a steady stream of revenue. Is Hotelbeds a Bed Bank?
A robust booking engine is about more than just accepting reservations. With the ever-rising prevalence of online bookings, it is now more important than ever for hotels to ensure that their booking engine features are up to speed in order to ensure the smoothest booking process possible and avoid website abandonment.
The hotel customer journey refers to the complete experience guests go through, from researching, booking, staying and post-stay interactions with the hotel. From social media interactions to booking to check-in and check-out, every stage is a chance for the hotel to create a positive and lasting impression.
In this blog, we will look at a few strategies to increase bookings for hotels from OTAs. Importance of OTAs for hotel booking As online sales channels, OTAs generate about 50% to 55% of hotel bookings. Agency Model: In this model, guests pay the hotel directly upon their stay, even though booked via an OTA.
With Easter behind us and summer holidays still on the horizon, many properties experience a dip in bookings, particularly during midweek. Target: Visitors who browsed your website but didnt book. Use compelling visuals and time-sensitive copy such as Limited Availability – Book Now to prompt action.
The Rise of AI in Hospitality Technology has changed how people book and experience hotels. Hotels worldwide use ChatGPT to: Talk to guests 24/7 – Whether it’s a booking question or a dinner reservation, AI answers instantly. Handle bookings and cancellations smoothly – No long waiting times, just instant action.
Yield management, also known as revenue management, is a strategy hotels use to optimize their revenue by adjusting prices and inventory according to consumer demand. In this blog post, we will cover the following – what is yield management, its relevance in the hotel industry, and the benefits of yield management in the hotel industry.
It’s the price you charge for each room, and hoteliers often fret about setting it too high. In this blog post, we’ll delve deep into why you shouldn’t be afraid to push your room prices higher. They worry that setting room rates too high might discourage potential guests from booking.
In this blog we highlight some best practices for user experience and user interactions when it comes to inspiring guests to buy gift vouchers and redeeming it. A separate pathway to buy gift vouchers The path to buying gift vouchers is widely varied from a standard guest journey to your website to book a room.
In this blog we take a look into the crystal bowl for what 2025 could bring for hoteliers. From social channels to online bookings from OTAs and a connected hotel website, before check-in and service, the experience must be integrated or you risk losing guests. 10 Game-Changing Hotel Trends to Prepare for in 2025 1.
NB: This is an article from Demand Calendar One of the most pivotal decisions is setting the right price policy for hotel rooms. A hotel’s pricing strategy can be the difference between empty rooms and a bustling, thriving business. In this approach, hotel rooms are viewed and sold as commodities, regardless of who the guest is.
As a hotelier or revenue manager, you’re no stranger to the intricacies of managing bookings. NB: This is an article from Topline Revenue , one of our Expert Partners Yet, group bookings present a unique challenge. Fear not, though, because we’re here to guide you through the process of mastering group booking management.
at every stage of the customer booking journey. At the Direct Booking Summit Chicago , SEO expert and Vice President, Digital Marketing at Westgate Resorts, Alex Velazquez, provided a, step-by-step guide to creating SEO content that will drive a hotel’s rankings up the results list. Below we’ll outline how automation and A.I.
Bringing more and more bookings is yet another daunting task. The million-dollar question remains- "How to increase online hotel booking? Direct bookings are done directly through your website and do not involve collaboration with any third-party website or person.
The trick to not just surviving, but thriving during this busy period lies in mastering direct bookings. Direct bookings offer greater control, higher profitability, and stronger customer loyalty. Strategies for Boosting Direct Bookings Spruce Up Your Website: User Experience: Make your website a joy to navigate.
The objective of this blog is to help property managers of all categories and sizes grow their direct booking channels, a job that typically falls on marketing. Starting with the guests Know your audience is what I could have also called this blog. Did they have someone else make the booking on their behalf?
Using voice, users can ask Alexa+ to provide information about Uber about ride options and wait times and can then book the ride without touching their phone. Travelers need more than price, location and star rating, he said. Sileo cautioned shes not sure that that top-of-funnel placement is enough to warrant travel booking decisions.
Striking the perfect balance between fully booked rooms and avoiding overbooking can be a challenging task. That being said, this blog explores some best practices for avoiding overbooking in the hotel industry as well as how to accurately track occupancy rates and manage inventory across multiple channels.
In this blog post, we will be discussing six essential steps to successful hotel management: Successfully manage their properties Increase revenue Provide a positive experience for guests Understand Your Customers The first step to successful hotel management is understanding your customers.
A hotel booking engine is a crucial tool for hotels and accommodation providers in today’s time. If you are a smart hotelier or any type of accommodation provider, you would not want to miss the chance of converting your website visitors from an OTA (or any other source) and bag the commission-free direct bookings.
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