This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
While big brands and hotel chains have dedicated departments and sufficient budgets to handle their sales and marketing online, small hotels find it tough due to inadequate budget, less manpower and absence of technology knowledge to market themselves online. Read: Does your hotel have enough reviews to get you views? )
They have big budgets and entire teams dedicated to marketing, making it tough to stand out. Blog about local events or lesser-known attractions in your area to position your property as a knowledgeable and welcoming destination. They’re always fully booked. Competing with large hotel chains can feel overwhelming.
A smooth mobile experience keeps people engaged and leads to more online bookings. Claim and optimize your restaurant’s Google Business Profile The Google Business Profile is a simple yet powerful tool restaurant marketing strategy that can significantly drive more foot traffic and increase bookings.
This blog outlines simple, actionable strategies that hotels of all sizes can use to grow their business, from direct bookings to pricing strategies and everything in between. By encouraging guests to book directly through your website, you can keep more of the revenue and build stronger relationships with your guests.
We’d recommend giving that blog post a read first, but if you don’t have time, here’s a short synopsis: In order for your hotel’s ad messaging to stick with your target audience, your audience has to see the same message between 2 and 10 times. We recommend having a daily budget of at least $5 per ad, if possible. Don’t believe us?
If your hotel isn’t easy to find or doesn’t make a great first impression because of poorly optimized listings or outdated marketing strategy can lead to missed bookings and lost revenue. Online Reviews: Trust and Visibility Before booking a room, what’s the first thing a guest does? They check the reviews.
This blog highlights why hotel branding matters and shares practical strategies to help your property stand out. More Direct Bookings, Higher Occupancy Strong branding gives your hotel an edge by encouraging guests to book directly through your website instead of relying on OTAs (Online Travel Agents).
With Easter behind us and summer holidays still on the horizon, many properties experience a dip in bookings, particularly during midweek. Target: Visitors who browsed your website but didnt book. Use compelling visuals and time-sensitive copy such as Limited Availability – Book Now to prompt action.
The hotel customer journey refers to the complete experience guests go through, from researching, booking, staying and post-stay interactions with the hotel. From social media interactions to booking to check-in and check-out, every stage is a chance for the hotel to create a positive and lasting impression.
What You Can Do with Your Marketing Budget. Budgeting is a tricky one at this time. Should you cut your marketing budget or keep it the same as it was? If you can justify keeping your marketing budget where it is then do so. Although you should examine how your budget is spent. Focus on Digital Marketing.
You knew it was coming – it happens every year – but budget season was hectic so you pushed it to the bottom of your to-do list until… “What are we doing for Black Friday this year?” can be used to save you time (and budget!) at every stage of the customer booking journey. It’s the question every busy marketer fears.
NB: This is an article from Triptease , one of our Expert Partners But getting it right requires hoteliers to budget and manage costs effectively. In this blog, we’ll explore essential steps to help hoteliers optimize costs and budgets in their advertising campaigns.
As a hotelier or revenue manager, you’re no stranger to the intricacies of managing bookings. NB: This is an article from Topline Revenue , one of our Expert Partners Yet, group bookings present a unique challenge. Fear not, though, because we’re here to guide you through the process of mastering group booking management.
Marketing doesnt have to break the bank.With the right tools and strategies, small and medium-sized businesses can build strong brand awareness without blowing their budget. From digital platforms to traditional methods, lets explore the best budget-friendly marketing tools and how to use them effectively. Start small. Track results.
In this blog, we have curated the top 4 benefits of seasonal pricing for hotels. During peak seasons, when rooms are in high demand, higher rates can help control the rate of bookings, preventing overbooking scenarios. Book a demonstration of our award-winning hotel management software here. Firstly, What is Seasonal Pricing?
The hospitality industry has experienced significant transformations in recent years, particularly in the way hotel bookings are made. As a hotelier, understanding the pros and cons of both hotel direct bookings and hotel bookings from OTAs is crucial for developing an effective revenue management strategy.
What are holiday bookings? Holiday bookings refer to the reservations made by individuals or groups for accommodation, travel, and other related services during their vacation period. For hotel managers, effectively managing holiday bookings is crucial.
But being a hotelier, have you ever questioned yourself, why is my hotel ever booked but profits not up to the mark? On the face of it all is well, guests are checking in, rooms are filling and forward bookings are healthy. It is a maddening reality for many hoteliers.
Meeting and event booking sites have created a flood of leads, which can be overwhelming for those working in a sales role equipped and staffed for the era when leads came in by phone or website inquiry forms. They may find out that other hotels are also already booked, therefore becoming flexible.)
When used together, they can significantly improve a hotel’s online visibility, attract more potential guests, and ultimately increase bookings. 2) Photos and Videos : High-quality visuals of your hotel, rooms, amenities, and nearby attractions can captivate potential guests and encourage them to book.
In this blog, well explore how hoteliers in India, especially in nearby cities like Varanasi, Gorakhpur, Chitrakoot, Lucknow, and Ayodhya, can prepare to accommodate the surge in travelers and capitalize on this once-in-a-lifetime event. During the 2013 Maha Kumbh, the event generated approximately 12,000 crore ($1.45
With so many marketing channels and blogs with bright ideas, it can get confusing about which shiny new marketing trend you should hop on board with. Yes, yes, there are other search engines out there but the reality is that Google dominates when it comes to travel planning and can help your hotel get out in front even if you’re on a budget.
In this blog, we will look at a few important reports that you must always have access to. Additionally, it includes reports on no-shows, occupancy, market analysis, company contributions, business analysis, MIS, and a manager flash report with budget details for comprehensive analysis. Benefits of these reports Here they are.
What is a hotel budget? A hotel budget is a financial plan that outlines the projected income and expenditures for a specific period, usually one fiscal year. It serves as a financial blueprint, detailing various revenue streams such as room bookings, food and beverage sales, and ancillary services.
In a highly competitive industry, even small improvements in service quality can lead to higher occupancy rates and repeat bookings. Budget management: With operating costs rising, managing budgets effectively is crucial. Technology integration: Digital transformation is reshaping hotel operations.
In this blog, we will delve into different aspects of hotel revenue management and explore top tips and tricks to help you optimize your hotel’s revenue potential. One major challenge is competing with bigger hotel chains with larger marketing and technology budgets. What is Revenue Management in Hotels?
NB: This is an article from Americas Great Resorts Subscribe to our weekly newsletter and stay up to date We explore how luxury hotels allocate their marketing budgets, the challenges they face with standard marketing options, and some innovative, out-of-the-box marketing ideas to stay ahead in this competitive industry.
In this blog we’ll outline everything you need to know about franchising a hotel, including examples. Guests often trust familiar names when booking accommodation, and a strong franchise brand can draw bookings that might be harder to secure as an independent hotel. Table of contents Why is owning a hotel franchise better?
In this blog post, we will focus on the key aspects of metasearch and its pivotal role in shaping effective travel marketing strategies. In the realm of travel, popular metasearch booking engines include Google Hotel Ads, TripAdvisor, Trivago, and Kayak.
What is a hotel booking app? A hotel booking app is an application or website that travellers use to book a stay at a hotel. Often travellers will use apps via their mobile devices to research, book, and pay for hotel accommodation. Table of contents Why should you be aware of the best hotel booking apps?
In 2024, online travel agencies are still an important part of how hotels get bookings. This blog will explain OTAs, how they work, and why they're essential for hotels. OTAs offer a platform where people can compare hotels, check prices, and book their stay instantly. What are Online Travel Agencies (OTAs)?
This blog emphasizes the importance of guest satisfaction in hospitality industry and discusses various strategies to enhance guest satisfaction. If not many visitors book additional stays, you might be doing something wrong somewhere in the hotel guest experience. Let’s get started! Firstly, Why is Guest Satisfaction Important?
In this blog post, we’ll delve deep into why you shouldn’t be afraid to push your room prices higher. They worry that setting room rates too high might discourage potential guests from booking. Think about it – luxury hotels like the Ritz-Carlton or Four Seasons aren’t afraid to charge a premium, and they’re still fully booked.
How far are you with your targets, budget, and plan of attack for next year? Did you make your new hotel budget already or are you right in the middle? Now is the time to take action to build your hotel budget plan! Hotel Budgets: Where it All Starts… The basis of the target or budget lies in a detailed demand calendar.
While hoteliers have a few different options for how they continue to access metasearch (you can learn more in our blog and video here ), the two core methods are currently CPC (cost-per-click) and CPA (cost-per-acquisition). Nothing will be refunded in the case of cancelled bookings, so there’s an element of uncertainty.
[Pssst, if this is your first opening, check out our blog on How to Start a Restaurant! ] Set a budget ?? With your goal set, work backwards to determine your budget. Fit Small Business recommends spending a minimum of $6,000 for a restaurant opening, or 20% of your first year’s marketing budget. Plan your staffing ?????
Within just a few clicks, their search can be narrowed down to a handful of properties, with the top listings benefiting tremendously in shaping their perception of what is available and within their budget. Creating a profile for your hotel , including a free booking link, is simple. It involves claiming your Google Business Profile.
In this blog well cover everything you need to know about the role of a hotel director, including the most crucial duties and skills required. Lead your hotel to success with SiteMinder Run your hotel more efficiently, increase bookings, and make smarter decisionsall from one platform.
This article unravels the significance of each component of a well-balanced 2024 Hotel Marketing Budget and offers insights into how you can invest wisely. Here’s why it’s absolutely pivotal to channel a significant portion of your 2024 hotel marketing budget into digital arenas: Global Reach: The internet knows no boundaries.
Budgeting matters for families, with 37 percent who say affordability is an important factor in picking their destination. Even if your packages don’t include an activity, you can still let families know about local activities via your “things to do” page, blog, or digital guide. If so, be sure to mention it on your website.
What are booking channels? Booking channels are platforms by which your hotel can accept reservations online or offline. Examples of booking channels include your own website, online travel agents like Booking.com, metasearch sites like Google, traditional travel agencies, global distribution systems (GDS), and more.
Hostels are particularly popular with younger, budget-conscious travellers who are happy to enjoy more basic amenities. But with the help of SiteMinder you can maximise your profits, through direct bookings that sidestep OTA fees. Backpacker hostels cater to the long-term budget traveller. Why do people stay in hostels?
In this blog post, we will explore the role of customer segmentation in revenue management and discuss how hotels can effectively implement it to boost their bottom line. These characteristics can include demographics, psychographics, booking patterns, and more. Income level: Budget travelers, mid-range, luxury seekers, etc.
NB: This is an article from mirai , one of our Expert Partners Its contribution to the number of bookings has grown steadily, except in 2020 due to the global pandemic, only to rebound strongly the following year. 2022 ended with 20% more bookings coming from metasearch than in 2021 and 41% more than in 2019. to 16.4%, a 30% decline.
We organize all of the trending information in your field so you don't have to. Join 11,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content