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Top 5 challenges independent hotels face in marketing their rooms online

Hotelogix

While big brands and hotel chains have dedicated departments and sufficient budgets to handle their sales and marketing online, small hotels find it tough due to inadequate budget, less manpower and absence of technology knowledge to market themselves online. Read: Does your hotel have enough reviews to get you views? )

Marketing 130
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Small Hotels, Big Dreams: Beating Online Marketing Challenges

Hotelogix

They have big budgets and entire teams dedicated to marketing, making it tough to stand out. Blog about local events or lesser-known attractions in your area to position your property as a knowledgeable and welcoming destination. They’re always fully booked. Competing with large hotel chains can feel overwhelming.

Marketing 130
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26 Proven Ways to Market Your Restaurant Online and Increase Bookings

7 Shifts

A smooth mobile experience keeps people engaged and leads to more online bookings. Claim and optimize your restaurant’s Google Business Profile The Google Business Profile is a simple yet powerful tool restaurant marketing strategy that can significantly drive more foot traffic and increase bookings.

Book 78
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Effective Hotel Sales Strategies to Increase Revenue

Hotelogix

This blog outlines simple, actionable strategies that hotels of all sizes can use to grow their business, from direct bookings to pricing strategies and everything in between. By encouraging guests to book directly through your website, you can keep more of the revenue and build stronger relationships with your guests.

Pricing 130
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Why Your Hotel Is Probably Running Too Many Facebook Ads

Revenue Hub

We’d recommend giving that blog post a read first, but if you don’t have time, here’s a short synopsis: In order for your hotel’s ad messaging to stick with your target audience, your audience has to see the same message between 2 and 10 times. We recommend having a daily budget of at least $5 per ad, if possible. Don’t believe us?

Budgeting 109
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Hotel Marketing: Tips to Improve Online Presence Quickly

Hotelogix

If your hotel isn’t easy to find or doesn’t make a great first impression because of poorly optimized listings or outdated marketing strategy can lead to missed bookings and lost revenue. Online Reviews: Trust and Visibility Before booking a room, what’s the first thing a guest does? They check the reviews.

Marketing 100
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Build and Boost Your Hotel Brand - Time Tested Strategies that Work

Hotelogix

This blog highlights why hotel branding matters and shares practical strategies to help your property stand out.   More Direct Bookings, Higher Occupancy Strong branding gives your hotel an edge by encouraging guests to book directly through your website instead of relying on OTAs (Online Travel Agents).

Pricing 130