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As we wrap up 2024, it’s time to reflect on the blog posts that resonated most with our audience this year. From valuable insights into the online booking landscape to practical tips for hoteliers, these blogs highlight what truly matters in the hospitality industry. Click here to read more. Click here to read more.
It acts as your all-day, every-day salesperson, concierge, and booking agent. The Challenge of Getting Seen and Booked Online More than 700,000 hotels worldwide compete to grab attention, making it harder than ever to stand out online. Let’s look at the important parts of a hotel website that gets more bookings.
In my previous blog, I shared about Malaysia E-Invoicing: What Hoteliers Need to Know about this significant update. But how does this shift affect internal operations, especially regarding staff handling hotel bookings and seeking reimbursements?
The Importance of Upper-Funnel Marketing in Hospitality The decision to book a hotel is rarely spontaneous. A customer might discover a hotel through a travel publication, compare prices, and revisit the propertys blog or social media channels before booking.
In the past few decades, the rise of third-party online travel agencies has reflected a gradual decline in direct bookings. However, you can still implement strategies to increase direct bookings and create a better bottom line for your property. In this blog, we have compiled five tips to boost direct bookings.
A smooth mobile experience keeps people engaged and leads to more online bookings. Claim and optimize your restaurant’s Google Business Profile The Google Business Profile is a simple yet powerful tool restaurant marketing strategy that can significantly drive more foot traffic and increase bookings.
Blog about local events or lesser-known attractions in your area to position your property as a knowledgeable and welcoming destination. Real-life win: The Beachside Inn in California saw a 30% boost in bookings just by posting daily on Instagram and encouraging guest photos. They’re always fully booked.
What is a hotel blog? A hotel blog is a section on a hotel’s website where the hotel shares useful and interesting content for its guests and potential visitors. The goal of a hotel blog is to engage with guests by providing helpful information that enhances their stay or inspires them to visit.
HubSpot carried out a study that established the fact that the more customer engagement and bookings take place, the better a business focuses on content marketing ( HubSpot, 2023 ). In this blog, we’ll go over simple content marketing ideas that hotels can use to attract more guests and keep them coming back.
This guide will teach you how to use Search Engine Optimization (SEO) to boost your hotel’s search engine rankings, attract more direct bookings, and grow your revenue. Increased Direct Bookings : Effective SEO can boost direct bookings , reducing reliance on OTAs and increasing profits.
Hotel blogs serve to provide the knowledge the user is seeking, which means writing content for hotel websites should begin with research. Effective hotel blog content answers questions that users are searching for, such as the best time to visit, things to do nearby, and must-visit restaurants or shops, as well as be optimized for search.
This blog explores the importance of customer retention, the factors influencing it, and the latest trends that affect retention rates in the hotel sector. By providing a comprehensive, cloud-based platform, Hotelogix streamlines hotel operations, allowing staff to manage bookings, check-ins, and guest preferences in real-time.
If not, this blog will guide you on achieving this through digitization with the right solutions. Banquet operations can fill in the gaps during off-peak times, attracting bookings from corporate clients and private parties. Yes, optimized banquet space management contributes around 15% to 20% of total earnings.
Capturing stunning photos of your hotel is essential to make a memorable first impression on potential guests and boost online bookings. In this blog, we will cover tips for making your hotel photos look good and amazing, from lighting and angles to editing and final touches.
This blog outlines simple, actionable strategies that hotels of all sizes can use to grow their business, from direct bookings to pricing strategies and everything in between. By encouraging guests to book directly through your website, you can keep more of the revenue and build stronger relationships with your guests.
Cost-Effective for Long Stays They can be more affordable for long-term stays, as they often offer lower nightly rates and discounts for extended bookings. Starting a blog can also boost traffic. Sites with blogs tend to rank better in search engines and attract more visitors. Book a Demo with Hotelogix PMS
How do you ensure guests find you, trust you, and book with you in a world dominated by established giants? Guests today search, compare, and book almost entirely online, and your digital presence is what puts you on their radar. It’s the gateway to putting your property on the map and attracting those first bookings.
With 87% of travelers reading online reviews before booking and 53% abandoning a website that takes longer than three seconds to load, hotels cannot afford to overlook digital marketing. Yet, many continue to make costly mistakes, missing out on direct bookings, guest engagement, and long-term loyalty.
For which, blogs have become invaluable resources to rely on. To help you navigate the ever-growing blogosphere, we’ve compiled a list of the top 10 hospitality blogs from 2023 that every hotelier must follow. This is where our next blog comes in. Read More What Are Some of The Important Hotel Reports?
Lack of reviews : It is believed that reviews strongly influence a traveler’s decision making as 90% of travelers book a hotel based on pure reviews and not fancy advertisements. In the next blog, we will elaborate on how technology can help simplify the problems faced by hoteliers in selling rooms online.
Ever wondered how hotels effortlessly manage bookings and keep everything in sync? The secret lies in two powerful tools – hotel booking engines and channel managers. Let's delve into the inner workings of hotel booking engines and channel managers, exploring how they collaborate to create an efficient hotel management system.
After all, when it comes to choosing where to eat, we tend to prioritise the opinions and experiences of others over most other factors – it’s no wonder influencers have become such a powerful tool for restaurants in boosting their bookings. After all, we see them all the time, sometimes without even knowing.
In 2025, hotel marketing isnt just about booking a few extra nights here and there. According to a 2024 study by Statista , over 70% of travelers in the USA rely on social media to make booking decisions, and 60% of them expect personalized travel experiences based on their preferences. Enter content marketing.
In this blog, we’ll cover everything you need to decide hotel rates smartly, including competition analysis, pricing strategies, and tools to simplify the process. ” Key Insight: Promotions encourage direct bookings and help fill rooms during slow periods. Example: “Book 30 days early and save 15%!”
If your hotel isn’t easy to find or doesn’t make a great first impression because of poorly optimized listings or outdated marketing strategy can lead to missed bookings and lost revenue. Online Reviews: Trust and Visibility Before booking a room, what’s the first thing a guest does? They check the reviews.
You can do this on your website, blog, and social media. Multi-Room & Group Bookings Vacation rentals are popular with intergenerational travelers because of the extra space available (three generations and one bathroom does not make for a pleasant trip). Food festivals are your friend, expected to account for $560.3
Bringing more and more bookings is yet another daunting task. The million-dollar question remains- "How to increase online hotel booking? Direct bookings are done directly through your website and do not involve collaboration with any third-party website or person.
A robust booking engine is about more than just accepting reservations. With the ever-rising prevalence of online bookings, it is now more important than ever for hotels to ensure that their booking engine features are up to speed in order to ensure the smoothest booking process possible and avoid website abandonment.
The hotel customer journey refers to the complete experience guests go through, from researching, booking, staying and post-stay interactions with the hotel. From social media interactions to booking to check-in and check-out, every stage is a chance for the hotel to create a positive and lasting impression.
The objective of this blog is to help property managers of all categories and sizes grow their direct booking channels, a job that typically falls on marketing. Starting with the guests Know your audience is what I could have also called this blog. Did they have someone else make the booking on their behalf?
In this blog, we will look at a few strategies to increase bookings for hotels from OTAs. Importance of OTAs for hotel booking As online sales channels, OTAs generate about 50% to 55% of hotel bookings. Agency Model: In this model, guests pay the hotel directly upon their stay, even though booked via an OTA.
This blog explores the balance between technology and human touch, highlighting the importance of operational excellence and showcasing how Hotelogix's features can bridge this gap effectively. In today's rapidly evolving hospitality landscape, integrating technology into hotel operations has become essential.
The Rise of AI in Hospitality Technology has changed how people book and experience hotels. Hotels worldwide use ChatGPT to: Talk to guests 24/7 – Whether it’s a booking question or a dinner reservation, AI answers instantly. Handle bookings and cancellations smoothly – No long waiting times, just instant action.
The shoulder season presents a unique opportunity to drive bookings without the competitive frenzy of peak times. Optimize Your Digital Presence In today’s world, a strong online presence can significantly impact your booking rates. Segment your email list based on past booking behaviors, preferences, and demographics.
The trick to not just surviving, but thriving during this busy period lies in mastering direct bookings. Direct bookings offer greater control, higher profitability, and stronger customer loyalty. Strategies for Boosting Direct Bookings Spruce Up Your Website: User Experience: Make your website a joy to navigate.
This blog will tell you everything you need to know about bed banks, including how you can get connected to them and grow your hotel’s revenue. By diversifying their distribution channels, hotels can reduce dependency on direct bookings and ensure a steady stream of revenue. No, Expedia is not a traditional bed bank.
It has also become an effective tool for the travel and hospitality industries in maximizing hotel bookings and creating exciting summer adventures for their guests. That said, this blog explores the world of social media, and how to increase summer bookings and give your customers an unforgettable experience through online platforms.
They play a crucial role in distribution channels, extending reach and boosting bookings. Yet, while OTAs offer extensive reach, they come with the drawback of commission payments on each booking. To guide decision-making, this blog post provides a detailed analysis of the pros and cons of online travel agents.
This blog highlights why hotel branding matters and shares practical strategies to help your property stand out. More Direct Bookings, Higher Occupancy Strong branding gives your hotel an edge by encouraging guests to book directly through your website instead of relying on OTAs (Online Travel Agents).
Using voice, users can ask Alexa+ to provide information about Uber about ride options and wait times and can then book the ride without touching their phone. Sileo cautioned shes not sure that that top-of-funnel placement is enough to warrant travel booking decisions.
This blog explores the trends shaping the hospitality landscape in 2025, offering insights for hoteliers to remain competitive. Being mobile-first is essential for engaging guests effectively and ensuring a smooth booking process. Hyper-Personalization Personalization will set hotels apart.
Include good old-fashioned story books in the room and again, you have a lovely family experience. Kids are on an adventure; parents are happy if the kids are happy, and you diversity into a new vertical with very little expense. Is there a case for zip-and-link beds if you want to increase your tour market or ‘friends’ weekend breaks?
This was primarily achieved through setting room rates, managing inventory, and optimizing booking channels. Fixed rates and reservation books were gradually replaced by dynamic pricing systems, Excel spreadsheets were supplemented by rate-shopping tools, and revenue generation has expanded beyond room sales.
In this blog we highlight some best practices for user experience and user interactions when it comes to inspiring guests to buy gift vouchers and redeeming it. A separate pathway to buy gift vouchers The path to buying gift vouchers is widely varied from a standard guest journey to your website to book a room.
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