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Maximizing Diner Discovery : Most restaurant operators know that their digital presence is an essential marketing tool. For back of house, operators should focus on tech that drives speed, efficiency, and cost savings. For back of house, operators should focus on tech that drives speed, efficiency, and cost savings.
We've already seen how technology has transformed front-of-house operations with the rise of apps like UberEats and DoorDash, as well as advanced point-of-sale systems. Now, this revolution is extending to the back-of-house. Technology, like e-commerce platforms, is changing the way distributors and restaurants interact.
In fact, 70% of Americans said they were willing to spend more money when they believe they were provided with excellent customerservice. On the other end of that spectrum, 91% of customers who are unhappy with your service will not do business with you again.
Evidently, restaurants will still have to work to meet increased demand, and customerservice must be a focal point even when tightening budgets. To take some of the pressure off of an already small staff, restaurants have begun turning to technology solutions with touchpoints in the front and back of house operations.
For now, restaurants are using AI (Artificial Intelligence) and ML (Machine Learning) to streamline operations and improve customerservice in a much less tech-savvy environment. Local health lockdowns and limitations caused havoc for food supply chains, staffing, customer demand, and remote ordering. What are AI and ML?
With a critically shrunken talent pool, restaurants are racing to fill positions in every part of the business — front of house, back of house, and corporate teams. McDonald’s is using this data to understand how to get their coffee drinkers to come back for dinner or lunch customers to try a new breakfast item.
Leveraging its incredible marketing and branding efforts without having to fight with franchisees that did not invest in stores and back-of house upgrades allows new and very experienced leadership to grow organically. Technology is required for both back-of-house and front-of-house efficiency and effective customerservice.
Maximizing your POS system would make your restaurant more competitive in a market that is struggling to retain workers. By taking your staff off the phones for order-taking, they can focus on business-critical functions, such as food prep and customerservice. Prioritizing Employee Efforts.
Loyalty programs are the bridge to building brand affinity, so prioritizing loyalty as a technology, marketing, and operations initiative will be critical for QSRs to maintain their share of customers’ wallets. With the collection of more customer data comes the opportunity to retool customer engagement marketing.
Gives front-of-house teams the resources to provide better customerservice. ” Digital Communication Can Increase Customer Loyalty. Restaurants should have a robust marketing strategy and strong online presence to attract new customers these days.
But it’s important operators make the time to research the market and invest in platforms that make life easier — running a venue is stressful as it is, so why not streamline where you can? This includes inventory counts and invoices, staff rostering, franchise management, and organising back of house with the kitchen display system.
Both of these technological advancements are instrumental in ensuring excellent customerservice and reducing food waste. In addition, advanced systems allow restaurants to take vital customer information such as their contact numbers, birthdays, and so on, which can be used for marketing.
” Their answers touched on a variety of subjects including AI, virtual reality, virtual kitchens, staffing and retention, social media marketing, sustainability and third-party delivery. One great thing about the online delivery market is that it produces massive amounts of data. Marketing efficiency and effectiveness.
Acquiring this technology allows restaurant owners to focus on creating delicious food and providing excellent customerservice — the POS system takes care of the rest. Despite potential price increases, food service businesses can still generate creative strategies to bolster foot traffic and drive sales.
By tapping into these market trends, incorporating small service differentiators and key messages across marketing efforts, hotels can maximise their potential to increase staycation bookings as flight costs continue to remain high. Hotels can highlight key tourist attractions across all digital marketing touchpoints.
Management takes on multiple jobs throughout the restaurant including hiring, marketing, maintaining the budget, operations and keeping customers and staff happy. Doing so will lead to better service and a better experience for customers. Set goals for your staff. As a manager it is your job to set the tone.
The company’s ability to provide flexibility and scalability without integration headaches, coupled with its dedication to customerservice and implementation support, further solidifies its position as a leader in the field.” However, SynergySuite’s platform caters to the evolving needs of the market.
"In 2023, we’ll see AI becoming more widely integrated into restaurant operations spanning front and back of house. Customers will in turn become more accustomed to conversing with AI in these situations, creating a win-win situation. – David Tracz, Partner at / /387.
The appeal of custom POS solutions is that they’re designed to meet each restaurant’s unique needs, improving everything from customerservice to overall productivity. The mobile POS payments market alone is projected to reach 427.80
This shift will necessitate staff training and automation to deliver personalised experiences, and restaurants will cater to the rising trend of digital nomadism by providing high-speed co-working spaces, merging technology with human touch to meet evolving customer expectations.
This includes greeting guests and thanking them for their patronage, conducting tableside checks, and resolving any customer complaints quickly, effectively, and empathetically. The best restaurant managers take customerservice a step further, recognizing regulars and personalizing service for a more memorable guest experience.
which delivers drinks and provides a fun, novel experience for guests, while allowing employees to focus on customerservice. Many companies sell robots, but do not service, integrate or repair the robots, making it more difficult for customers to maintain.
Global cloud-based market intelligence provider OTA Insight has rebranded to Lighthouse. “As Lighthouse, we bring the most accurate, real-time data from multiple sources into a single platform; process that data using the latest AI and machine learning techniques; and complement it with amazing customerservice. .
Top 10 Restaurant POS Systems and Their Features With so many restaurant POS options on the market, finding the perfect POS solution for your restaurant can feel overwhelming. This cuts down on confusion, speeds up order fulfillment, and improves communication between front-of-house and back-of-house staff.
Team culture and customerservice also suffer. That’s a significant amount of money that you could be investing in a renovation or marketing, or giving to high performing staff as a bonus to encourage them to stay at your restaurant. When there’s a shortage of servers at a restaurant, service suffers. Here’s how.
Front of house staff also work closely with kitchen employees to ensure that orders are delivered promptly and accurately. In addition to providing excellent customerservice, front of house staff are responsible for maintaining a clean and organized dining area, processing payments, and managing reservations.
The Ireland INC US 250 Index celebrates the achievements of companies headquartered or with roots in Ireland that demonstrate excellence in performance, innovation, and expansion across the US market. Our commitment to innovation, customerservice, and global partnerships has been key to our growth,” added Sailsbery.
Depending on the type of hospitality and tourism business, front-of-house roles typically require a combination of customerservice and technical skills. What are back-of-house positions?
Regardless of seniority, these are all customer facing positions and require excellent people skills. Of all the front of the house positions in a hotel, this is the most senior. The purpose of the role is to ensure that all guests receive high quality customerservice. Hotel manager. Hotel receptionist. Revenue manager.
Assistant hotel manager (or assistant front of house manager). Customerservice is the main purpose of these roles, so the department must be designed in a way that allows for easy and comfortable customer interaction. As the main guest service department in a hotel, front office functions include: Answering phones.
For a fast-food restaurant chain, quick service and optimized order management is crucial. Improving the order preparation time, decreasing the customer turnaround time, and ultimately improving customerservice have also been key priority areas for the company. . Sumit Arora.
AI-powered segments and generative AI are poised to gain even more traction, with businesses capitalizing on these advanced technologies to refine their marketing strategies. Stored value will also emerge as a critical element in loyalty programs, offering added flexibility and customer benefits.
The restaurant management ecosystem now covers every aspect of restaurant operations, allowing you to focus your time and energy on the quality of your cuisine and customerservice. It handles payment processing, order management, and day-to-day reconciliation and streamlines operations and marketing.
Every great restaurant has many parts that contribute to its success: delicious food, excellent customerservice, an inviting atmosphere, and competent staff. Marketing and advertising : Market your restaurant to help achieve optimal restaurant capacity (social media and review management included). The solution?
The focus is on delivering exceptional customerservice and maximizing profits. This includes meeting all guest expectations, handling behind-the-scenes suppliers and staffing, as well as planning marketing and business growth tactics. But, at a glance, what do these career paths entail?
Kitchen Display System (KDS) The Kitchen Display System (KDS) replaces traditional paper tickets with a digital solution, improving the flow of communication between front- and back-of-house staff. They improve operational efficiency and enable restaurant staff to provide consistent and exceptional customerservice.
This training covers a wide range of areas including customerservice, communication, problem-solving, and operational management. Trainees learn how to craft compelling sales pitches, utilise digital marketing tools, and develop strategies to target various market segments.
Streamlining Customer Management Managing customers is a crucial element in a restaurant business. To increase your sales and boost customer retention you need to provide exceptional customerservice. POS helps you to provide a seamless customer experience. You can attract your existing customers.
“We’re excited to be launching our first market in our backyard, sunny Los Angeles,” said Stephen Klein, Co-Founder, and CEO. Rather than assigning people to prep stations or at checkout, Ono takes advantage of automation to free people up to do what they do best; customerservice/engagement and education.
In this article, we take a broad look at food service trends to know in 2024. You can use these to provide the best overall customerservice experience and increase your bottom line from the previous year. Trend: A Nod to Sustainability According to one study , your customers care about sustainability.
Duetto is built on innovation, constantly staying ahead of the market to ensure our customers maintain a consistent competitive advantage,” said David Woolenberg, CEO, Duetto. The addition of Micerate to our platform is incredibly important as it aligns seamlessly with our vision.
Back-of-House and Front-of-House. Back-of-House and Front-of-House are an even split. 7shifts data shows no large discrepancy between turnover rates in the front- and back-of-house. Front of House Positions: 41% turnover rate. Back of House Positions 43% turnover rate.
His duties include executing marketing strategies, recruitment, and hiring, ensuring food quality, staff training, and maintaining effective communication between the administrative team, kitchen staff, and front-of-house employees. He has duties in both the front-of-house and back-of-house operations.
In the restaurant industry, it can be difficult to maintain front- and back-of-house staff, as many will eventually move on to pursue new ventures such as school, travel, or alternate employment. Worse yet, some may leave simply because they do not feel valued or that there is no meaning attached to the work they do.
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