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How to Create A Seasonal Pricing Strategy

Revenue Hub

As a hotelier, one of the most critical aspects of revenue management is setting the right prices at the right times. This is where a seasonal pricing strategy comes into play. We explore what a seasonal pricing strategy is, why it’s essential, and how you can effectively implement it in your hotel.

Pricing 94
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Value Based Pricing: Are You Charging What Your Rooms Are Worth?

Revenue Hub

Let’s talk about something revolutionary, yet as ancient as commerce itself: value-based pricing. It’s time to ditch the old-school, cost-plus mentality and hello to a pricing strategy that actually makes sense for your independent hotels. Why It Barely Works The fundamental flaw of cost-plus pricing is its inward focus.

Pricing 99
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Is Calculating Price Sensitivity Too Difficult for Hotels?

Revenue Hub

Talk to any hotel operator about empty rooms, and you’ll likely hear about price sensitivity. NB: This is an article from Demand Calendar It’s the go-to explanation, the default setting, and the universal scapegoat for low occupancy rates. What if the relentless focus on price is causing more harm than good?

Pricing 94
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Dynamic Pricing for Independent Hotels: The Secret to Capturing More Revenue

Revenue Hub

In the good old days, hotel room pricing used to be simple. NB: This is an article from RoomPriceGenie , one of our Expert Partners Hotels set rates by season and rarely changed unless the World Cup or Superbowl was coming to town. Dynamic Pricing is Smart Business It’s a fast-paced world out there.

Pricing 101
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What are the Pros and Cons of Dynamic Pricing?

Revenue Hub

When hotels implement dynamic pricing, they are constantly adjusting their room rates based on mathematical algorithms aimed to increase occupancy based on area demand. The success or failure of price optimisation often depends on how the strategy is specifically implemented at an individual property. 2. Offer competitive rates.

Pricing 95
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Hotel Forecasting Methods for Small Hotels

Revenue Hub

NB: This is an article from Little Hotelier , one of our Expert Partners Subscribe to our weekly newsletter and stay up to date Once your hotel has an idea of demand, you can make tweaks to your room and service prices that help maximise revenue and occupancy. Customise and optimise pricing strategies based on demand.

Pricing 91
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Revenue Managers: Yes It’s a Seller’s Market But Don’t Get Greedy

Revenue Hub

In response to the post-pandemic demand surge and faced with constricted inventory due to labor shortages, rising supply costs, and other challenges, hoteliers pushed their prices back to pre-pandemic levels in record time. Sources predict that hotels’ pricing power will remain strong. Why do we do this? Our demand dried up.