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How to Create A Seasonal Pricing Strategy

Revenue Hub

As a hotelier, one of the most critical aspects of revenue management is setting the right prices at the right times. This is where a seasonal pricing strategy comes into play. We explore what a seasonal pricing strategy is, why it’s essential, and how you can effectively implement it in your hotel.

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How to Manage Seasonal Fluctuations in Hotel Occupancy

Revenue Hub

Seasonality at its core refers not so much to the changes of seasons themselves as it does to the weather, local events, and behavioral changes that occur as a result of the seasonal shifts. Read the full article at Chekin The post How to Manage Seasonal Fluctuations in Hotel Occupancy appeared first on Revenue Hub.

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Value Based Pricing: Are You Charging What Your Rooms Are Worth?

Revenue Hub

Let’s talk about something revolutionary, yet as ancient as commerce itself: value-based pricing. It’s time to ditch the old-school, cost-plus mentality and hello to a pricing strategy that actually makes sense for your independent hotels. Why It Barely Works The fundamental flaw of cost-plus pricing is its inward focus.

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Is Calculating Price Sensitivity Too Difficult for Hotels?

Revenue Hub

Talk to any hotel operator about empty rooms, and you’ll likely hear about price sensitivity. NB: This is an article from Demand Calendar It’s the go-to explanation, the default setting, and the universal scapegoat for low occupancy rates. What if the relentless focus on price is causing more harm than good?

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Dynamic Pricing for Independent Hotels: The Secret to Capturing More Revenue

Revenue Hub

In the good old days, hotel room pricing used to be simple. NB: This is an article from RoomPriceGenie , one of our Expert Partners Hotels set rates by season and rarely changed unless the World Cup or Superbowl was coming to town. Dynamic Pricing is Smart Business It’s a fast-paced world out there.

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Good Marketing Starts with Google Ads …. Said No One Ever

Revenue Hub

NB: This is an article from RMS Cloud Subscribe to our weekly newsletter and stay up to date Like most things in business, good marketing for hotels, serviced apartments, or parks starts with insights, also known as the data. Event or occasion: What prompted the trip? A special wedding anniversary? Dont let the unknown stop you.

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What are the Pros and Cons of Dynamic Pricing?

Revenue Hub

When hotels implement dynamic pricing, they are constantly adjusting their room rates based on mathematical algorithms aimed to increase occupancy based on area demand. The success or failure of price optimisation often depends on how the strategy is specifically implemented at an individual property. 2. Offer competitive rates.

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