Revenue Hub

JANUARY 20, 2025

Hotel marketers, take a deep breath 2024 was a whirlwind, wasnt it? Your marketing strategy needs to simplify this experience, capture attention across touchpoints, and drive value to remain competitive. With consumers spending more than five hours over 45 days researching trips, the booking process has become a marathon.

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Revenue Hub

JANUARY 22, 2025

NB: This is an article from mirai , one of our Expert Partners Subscribe to our weekly newsletter and stay up to date With its ability to interpret natural language and capture emotions, AI delivers more concise, empathetic, and personalized responses than traditional search engines.

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Revenue Hub

JANUARY 21, 2025

Hoteliers shouldnt underestimate the importance of implementing social media marketing for a property, because it is a powerhouse for driving direct bookings. Social media platforms are one of our most effective ways for a direct connection with guests in various markets.

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Marketing Download Article Book 104

Revenue Hub

DECEMBER 5, 2024

Any law that aims to cover a vast, multi faceted and complex issue, like the digital markets, with a blanket approach will, by definition, face many challenges. Read the full article at mirai The post Why The Digital Markets Act Interpretation is Causing Issues appeared first on Revenue Hub. This is not always the case.

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Larry Mogelonsky

JANUARY 20, 2025

(Article originally published by Adam Mogelonsky on Hospitality Net ) Its always illuminating to speak one-on-one with brilliant hotel marketers like Jason Pirock, Head of Marketing for Springboard Hospitality , as I did during our recent Insider Conversation, Mastering Conversions: Crafting an Omnichannel Booking Journey.

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Revenue Hub

FEBRUARY 12, 2025

NB: This is an article from Chatlyn , one of our Expert Partners Subscribe to our weekly newsletter and stay up to date But a WhatsApp message? Guests can unsubscribe by replying STOP, keeping your marketing GDPR-compliant and reassuring them theyre in control. Now that is something they’ll actually read. Let us know!).

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Marketing Download Article Book 101

Revenue Hub

NOVEMBER 21, 2024

Let’s dig deeper into how digital marketing needs to function to guarantee a seat at the table. Collaborate with the sales team to highlight what sets your hotel apart in the market by segment. Examples of Hotel Differentiators If you offer free parking in a metro area that largely charges for parking, that IS a differentiator.

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Marketing Article Communication Book 108

Revenue Hub

MARCH 11, 2025

Digital marketing can feel like an elusive game. By weaving data strategies into your digital marketing approach, youll facilitate short-term and long-term success with targeted high-value audiences. Hoteliers are thinking more about growth-oriented strategies, with larger hotel groups considering long-funnel marketing.

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Revenue Hub

MARCH 25, 2025

Understanding your guests is the key to more effective hotel marketing. NB: This is an article from Travelboom Subscribe to our weekly newsletter and stay up to date By segmenting guests into distinct archetypes based on preferences and behaviors, hoteliers can craft more personalized campaigns that increase engagement and direct bookings.

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Marketing Information Book Article 70

Hotelogix

JANUARY 19, 2025

If your hotel isn’t easy to find or doesn’t make a great first impression because of poorly optimized listings or outdated marketing strategy can lead to missed bookings and lost revenue. The Power of Influencer Marketing In today’s world, influencers play a huge role in shaping travel decisions.

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Marketing Book Budgeting Blog 100

Revenue Hub

MARCH 26, 2025

Good marketing does not start with Google Ads, a good website, or even trying to go viral (I cant even explain how frustrated this last bit gets me). The objective of this blog is to help property managers of all categories and sizes grow their direct booking channels, a job that typically falls on marketing. Business travellers?

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Revenue Hub

JANUARY 28, 2025

NB: This is an article from Travelboom Subscribe to our weekly newsletter and stay up to date As the most prosperous properties and travel brands have discovered, in the information age, data can be a monumental difference-maker.

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Marketing Information Article Book 91

Social Hospitality

NOVEMBER 20, 2024

This demand affects those in customer-facing roles and puts a lot of pressure on hospitality marketers. As the holidays are prime time for customer engagement, a proactive approach ensures you deliver timely, relevant, and engaging holiday content on social media , your website, and other marketing platforms that resonate with your audience.

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Revenue Hub

DECEMBER 4, 2024

NB: This is an article from Demand Calendar Subscribe to our weekly newsletter and stay up to date These tools enable teams to make data-driven decisions at every stage of the guest journey, ensuring that strategies align with market demands and guest expectations.

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Book Article Information Marketing 109

Revenue Hub

NOVEMBER 27, 2024

NB: This is an article from Travelboom Subscribe to our weekly newsletter and stay up to date People may travel for leisure only once or twice a year, which means their hotel reservation likely won’t be an impulsive decision. None of the generalized content you used to build brand awareness—best-of articles, listicles, and such—works here.

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Article Book Information Marketing 109

Revenue Hub

NOVEMBER 14, 2024

billion in Google Ads, and for Black Friday 2024, they’re expected to more than double that, with an estimated $12 billion in total marketing spend. However, the reality is you don’t need to match their marketing spend to win direct bookings.

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Revenue Hub

MARCH 11, 2025

With 87% of travelers reading online reviews before booking and 53% abandoning a website that takes longer than three seconds to load, hotels cannot afford to overlook digital marketing. In this blog, we will look at ten common digital marketing mistakes hotels make. 10 Common Digital Marketing Mistakes Hotels Make 1.

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Revenue Hub

NOVEMBER 29, 2024

In the hospitality industry, the commercial team is the engine that drives a hotel’s revenue and market presence. NB: This is an article from Demand Calendar Subscribe to our weekly newsletter and stay up to date This team typically comprises three key departments: Sales, Marketing, and Revenue Management.

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Strategic Planning Document Article Marketing 109

Revenue Hub

MARCH 21, 2025

NB: This is an article from Net Affinity Subscribe to our weekly newsletter and stay up to date Whether it’s for adventure, relaxation or self-reflection, solo travelers are actively seeking destinations and accommodations that offer safety, convenience and opportunities for personal growth.

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7 Shifts

OCTOBER 22, 2024

Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.

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Revenue Hub

JANUARY 22, 2025

An event venue connected to a hotel in New York City struggled to capture market share. Campaign Research and Strategy Launched in March 2024, the campaign was designed to align with their limited marketing budget of $9,000 per year ($750 monthly).

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Budgeting Events Article Marketing 109

Revenue Hub

DECEMBER 4, 2024

NB: This is an article from RateGain Subscribe to our weekly newsletter and stay up to date The experiment replaces detailed search features like maps and hotel listings with a basic “ten blue links” format, offering only direct links to hotel websites and comparison platforms. What’s Changing?

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Article Marketing Book Pricing 107

Revenue Hub

NOVEMBER 11, 2024

NB: This is an article from TrustYou Subscribe to our weekly newsletter and stay up to date Below are the latest trends and best practices, complete with practical ways to boost direct bookings for your hotel. Use tools like Google Analytics 4 to predict these behaviors and adjust marketing efforts to align with the needs of each audience.

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Book Article Marketing 109

Revenue Hub

NOVEMBER 1, 2024

NB: This is an article from McKinsey & Co. The considerable consumer attention on Black Friday has spurred similar marketing efforts tied to nearby days. In a 2018 article, the New York Times credited the online-booking platform Hopper with popularizing the Travel Tuesday concept.

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Article Book Marketing 108

Revenue Hub

OCTOBER 29, 2024

NB: This is an article from CWT Subscribe to our weekly newsletter and stay up to date With the hotel sourcing season well underway, many corporate travel and procurement teams are likely trying to figure out which hotel pricing model makes the most sense for their programs. Wine or beer? Telecaster or Les Paul?

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Pricing Procurement Budgeting Article 108

Revenue Hub

JANUARY 15, 2025

NB: This is an article from RoomPriceGenie , one of our Expert Partners Subscribe to our weekly newsletter and stay up to date Market conditions can change quickly, affecting a propertys performance in ways you didnt see coming and catching you unprepared. Be proactive: Enhance sales, marketing, and revenue strategies.

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Pricing Budgeting Article Book 107

Are Morch

NOVEMBER 13, 2024

(Original article: [Hotel Marketing: TikTok Isn’t Just for Dance Challenges]([link] The original article by my friends at Smart Pineapple makes a great point: TikTok isn’t just for teens and viral dances.

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Revenue Hub

NOVEMBER 14, 2024

This metric, (calculated by dividing your brand’s mentions by the total mentions in the market and multiplying by 100), offers insights into your brand’s positioning. This approach illustrates how SOV can guide marketing adjustments that enhance brand positioning and foster direct relationships with travelers.

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Book Article Marketing Communication 109

Revenue Hub

NOVEMBER 21, 2024

NB: This is an article from LodgIQ , one of our Expert Partners Subscribe to our weekly newsletter and stay up to date If you haven’t heard of this minor league baseball team, they’re famous for breaking all the rules of traditional baseball and succeeding because of it. Unpopular opinion: I don’t like baseball. It’s time to shift focus.

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Pricing Article Marketing Information 109

Revenue Hub

NOVEMBER 6, 2024

NB: This is an article from Profitroom Subscribe to our weekly newsletter and stay up to date Then you check your financials and… ouch. Hotels can lose 20% to 30% of potential guests – and the revenue that goes with them – simply because of poor online visibility,” Klaudia Chmielewska, Digital Marketing Manager at Profitroom, explains.“

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Revenue Hub

OCTOBER 30, 2024

Hotels face a constant challenge with the dominance of Online Travel Agencies (OTAs) taking share in every market. NB: This is an article from Cogwheel Marketing , one of our Expert Partners Subscribe to our weekly newsletter and stay up to date And then paying 18-23% of their net revenue back for the privilege of getting these bookings.

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Book Article Marketing Reservations 105

Revenue Hub

NOVEMBER 28, 2024

NB: This is an article from TCRM Subscribe to our weekly newsletter and stay up to date In hotels, it involves adjusting room rates based on real-time factors like demand, competition, and market conditions. Dynamic pricing has long been a cornerstone in industries that rely on demand-driven revenue strategies.

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Pricing Travel and Tourism Article Budgeting 108

Revenue Hub

DECEMBER 12, 2024

NB: This is an article from Cendyn , one of our Expert Partners Subscribe to our weekly newsletter and stay up to date But what if you could level the playing field and tap directly into the corporate travel market, filling rooms year-round and boosting your revenue?

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Book Article Reservations Marketing 109

Revenue Hub

MARCH 11, 2025

Sure, we all know Google dominates the search market. NB: This is an article from Travelboom Subscribe to our weekly newsletter and stay up to date But that still leaves another 40% of online searches up for grabs, and today, well discuss the leading way to snag your share of them. search queries (which is obviously a lot).

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Revenue Hub

DECEMBER 20, 2024

Without wishing away the end of the year too quickly, we are already looking ahead and would like to share our insights on optimal timing to launch New Year marketing campaigns that will maximise direct bookings and revenue in 2025. Boost their impact by promoting them through email marketing and social media ads.

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Budgeting Book Article Marketing 100

Revenue Hub

DECEMBER 18, 2024

NB: This is an article from Aggregate Intelligence , one of our Expert Partners Subscribe to our weekly newsletter and stay up to date Recent developments in the travel tech industry have highlighted growing concerns about data providers expanding into competitive markets with their clients.

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Revenue Hub

NOVEMBER 27, 2024

Whether you’re already running a small hotel or just starting out, coupons should be part of your marketing strategy. NB: This is an article from Little Hotelier , one of our Expert Partners Subscribe to our weekly newsletter and stay up to date Why? Coupons have a drastic impact on the effectiveness of any marketing endeavours.

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Reservations Article Marketing Pricing 109