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How Ignoring Guest Segmentation Is Hurting Your Profits

Revenue Hub

NB: This is an article from Demand Calendar Subscribe to our weekly newsletter and stay up to date We explore why robust segmentation is essential for maximizing profitability, examine key segmentation criteria, and outline practical strategies to enhance data quality.

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McKinsey: What is the Future of Travel

Revenue Hub

After the pandemic upended life and leisure as we know it, travel is roaring back. Much of this has been so-called “revenge travel,” or people embarking on international or bucket list trips that were delayed by the pandemic. NB: This is an article from McKinsey & Co. Who are today’s travelers, and what do they want?

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Sustainability: The Next Stop for Spanish Tourism Excellence

Revenue Hub

Tourism is vital to Spain. The country’s natural attractions and cultural assets draw crowds from around the world – making many of its communities reliant on tourism. NB: This is an article from McKinsey & Co. 1 Travel and tourism accounted for around 14 percent of Spain’s total GDP and provided one in eight jobs.

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Google Travel Insights: What They Say And How To Use Them?

Revenue Hub

Towards the end of 2020, Google came to the aid of the ailing travel industry with rich insights that unlock the mysteries of travel demand. NB: This is an article from Staah. What does Google Travel Insights include? What does Google Travel Insights include? Inclusive travel has a strong focus.

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What Guest Reviews Tell Us About Travel Recovery in 2022?

Revenue Hub

As hospitality entered a new era of travel, we witnessed a continuous and encouraging recovery in 2022. NB: This is an article from TrustYou With travel restrictions being relaxed or even lifted completely, the pandemic was no longer a primary concern when planning and heading into a trip, at least in most regions.

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Is Wellness Tourism Part of Your Direct Channel Strategy?

Revenue Hub

Valued at $720 billion in 2019, wellness tourism’s economy is transforming nearly every aspect of travel. NB: This is an article from The Hotels Network , one of our Expert Partners. As we emerge from the pandemic, the Global Wellness Institute predicts an explosive annual growth of +21% in wellness tourism.

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Hoteliers must adopt a multi-pronged approach for the return of Chinese tourism

SiteMinder

Many parts of the world are excited about the prospect of travellers from mainland China returning to their shores but, while your hotel can certainly benefit from the opportunity, there are no simple answers when it comes to planning and preparing for this. It also allowed citizens to travel during the Lunar New Year celebrations.