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NB: This is an article from Demand Calendar Subscribe to our weekly newsletter and stay up to date We explore why robust segmentation is essential for maximizing profitability, examine key segmentation criteria, and outline practical strategies to enhance data quality.
After the pandemic upended life and leisure as we know it, travel is roaring back. Much of this has been so-called “revenge travel,” or people embarking on international or bucket list trips that were delayed by the pandemic. NB: This is an article from McKinsey & Co. Who are today’s travelers, and what do they want?
Tourism is vital to Spain. The country’s natural attractions and cultural assets draw crowds from around the world – making many of its communities reliant on tourism. NB: This is an article from McKinsey & Co. 1 Travel and tourism accounted for around 14 percent of Spain’s total GDP and provided one in eight jobs.
Towards the end of 2020, Google came to the aid of the ailing travel industry with rich insights that unlock the mysteries of travel demand. NB: This is an article from Staah. What does Google Travel Insights include? What does Google Travel Insights include? Inclusive travel has a strong focus.
As hospitality entered a new era of travel, we witnessed a continuous and encouraging recovery in 2022. NB: This is an article from TrustYou With travel restrictions being relaxed or even lifted completely, the pandemic was no longer a primary concern when planning and heading into a trip, at least in most regions.
Valued at $720 billion in 2019, wellness tourism’s economy is transforming nearly every aspect of travel. NB: This is an article from The Hotels Network , one of our Expert Partners. As we emerge from the pandemic, the Global Wellness Institute predicts an explosive annual growth of +21% in wellness tourism.
Many parts of the world are excited about the prospect of travellers from mainland China returning to their shores but, while your hotel can certainly benefit from the opportunity, there are no simple answers when it comes to planning and preparing for this. It also allowed citizens to travel during the Lunar New Year celebrations.
million Chinese tourists entered Australia each year before the pandemic (Statista). In this article, we’ll take a look at some key statistics about the market in general, and the situation regarding our recovery from the pandemic. According to Tourism Australia, there were 2.2 billion and is expected to grow by 13.3%
NB: This is an article from WebRezPro Subscribe to our weekly newsletter and stay up to date These tools aren’t just budget-friendly (obviously), they also spice up your marketing game without costing a dime – just your time. Google Travel Insights: Gain insights into travel trends with Google Travel Insights.
As tourism businesses continue to flourish, with expected growth of more than 3% annually, more opportunities are opening up abroad. Tourism careers promise personal growth and professional development, compelling incentives for individuals to seek positions that allow them to live and work in different parts of the globe.
If you’re passionate about creating great guest and customer experiences, the hospitality and tourism industry offers many exciting career opportunities. Hospitality and tourism is a booming area with great opportunities to progress or move into more niche areas. What is the tourism industry? What is the hospitality industry?
Whether it is through branding messages, targeting the appropriate target audience or activities that keep previous guests engaged, the world of marketing for hospitality and tourism has evolved significantly in the digital age. Hoteliers have had to adapt their strategies and take greater advantage of online channels.
This growth was driven by the rise in international travel, technological innovations and changing consumer preferences. This expansive reach reinforces Marriott’s dominant market position and shows its ability to cater to a broad clientele, ranging from luxury travelers to budget-conscious guests. Marriott boasts more than 1.5
Sales and marketing are exciting and rewarding fields in travel, tourism and hospitality. In this article, we’ll look at what exactly is involved in becoming a sales and marketing director for a hospitality business and what your responsibilities might be.
. “They’ve had to basically adapt and change their entire business model,” says Yang Yang, an associate professor in the School of Sport, Tourism and Hospitality Management (STHM) at Temple University. Asia Center for Tourism and Hospitality Research, the road to recovery could still be a long one.
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