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How Ignoring Guest Segmentation Is Hurting Your Profits

Revenue Hub

Without understanding which guest segments are most profitable, hotels target the wrong audiences, misallocate their marketing budgets, and miss critical opportunities to boost revenue and profit. Event-Driven Guests: Their needs are tied to specific events, such as conferences or weddings, which can dictate seasonal demand patterns.

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8 Ways to Attract Domestic Travelers to Your Hotel

Revenue Hub

With the exchange rate being favorable, many travelers have recently taken off for international destinations, but the domestic market is still going strong. But don’t take domestic travelers for granted. Here is how to capture your share of the domestic travel market and bring those loyal, profitable guests in the door.

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How to Manage Your Marketing Budget Effectively

Revenue Hub

Managing marketing budgets effectively is crucial for any hotelier aiming to achieve sustainable growth in an increasingly competitive landscape. Here’s how to manage your hotel’s marketing budget effectively with these considerations in mind.

Budgeting 109
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Hotel Forecasting and Why It Is Crucial to Your Success

Revenue Hub

NB: This is an article from STR Subscribe to our weekly newsletter and stay up to date By understanding the key components and dynamics of accurate forecasting, hoteliers can implement more effective strategies, optimizing efficiency and maximizing profitability.

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McKinsey: Travel a Top Priority, Especially for Younger Generations

Revenue Hub

NB: This is an article from McKinsey & Co. It’s become a priority—even amid uncertain economic conditions that can make budgeting a challenge. Read the full article at McKinsey & Co. What do they hope to do when they get there? How much are they willing to spend on it all? Travel isn’t merely an interest these days.

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Global Business Travel Sees Shifting Challenges and Opportunities for 2024

Revenue Hub

NB: This is an article from GBTA But even as business travel has rebounded, the industry is looking ahead at key areas poised for change and impact in 2024, with an emphasis around travel cost management strategies, sustainability, the transformation of retailing models, and the integration of emerging technologies.

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Free Digital Marketing Tools for Independent Hoteliers

Revenue Hub

From OTA fees to online ads, digital marketing can eat up a chunk of the budget for independent hoteliers. NB: This is an article from WebRezPro Subscribe to our weekly newsletter and stay up to date These tools aren’t just budget-friendly (obviously), they also spice up your marketing game without costing a dime – just your time.