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While much has been rightfully said about use cases like machine learning (ML) impacting personalized guest offers or microsegmentation and generative AI (genAI) helping with contextual marketing or summarization for staff, for this focused article lets shift gears from the rooms division into the spa and wellness facilities.
Judi Blakeburn , brand director, Another Place , Watergate Bay and Beach Retreats [FC] With a career spent in hospitality marketing, Blakeburn is an expert on both the sector and the role of marketing in medium-sized businesses, and is a passionate advocate of the importance of brand and marketing at board level.
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When it comes to wellness for hotels, to get people’s attention, we often start with the total addressable market (TAM). We all know this to some extent, and yet traveling often leads to disrupted sleep rhythms (especially when jumping continents). trillion with an 8.6% CAGR to reach $8.5 trillion in 2027.
As the first of its kind in Chiang Mai, the hotel has preserved its original colonial architecture while expanding to offer 19 additional rooms. Today, Ping Nakara Boutique Hotel and Spa is beloved by international travellers for its nostalgic appeal and exceptional hospitality.
Tripadvisor launched the first of several initiatives to provide immediate economic support to our local communities, enabling diners and travelers to assist in the long term recovery of travel and hospitality businesses impacted by the COVID-19 pandemic. "Tripadvisor Tripadvisor's Plan to Help Restaurants.
But the metrics behind this megatrend are blatantly signaling that travelers are now prioritizing their health while abroad. We see this in the growth of sleep tourism and the wellness retreats industry. The Intersection of Hotel Tech and Welltech Yes, some hotels will always be heads in beds, with wellness not even in consideration.
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