Home-Grown Mid-Segment Hotel Brands have a Competitive Edge Against International Brands in India
Hotelogix
DECEMBER 13, 2024
As Aryavir Kumar, Managing Director of The Clarks Hotels & Resorts, points out, "In 2023, domestic mid-market brands accounted for about 66% of all hotels added. To combat this, local brands must emphasize career development, training programs, and the unique benefits of working for a smaller, agile organization.
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