7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back. a boycott).

Marketing 78

Marketing Catering Events Reservations 78

Revenue Hub

DECEMBER 4, 2023

Modern revenue management solutions rely not just on historical data from a hotel’s property management system, but also on an array of market information and other data ranging from competitor rates to eating patterns. The incorporation of new data sources, such as POS, is critical in enabling more intelligent pricing choices.

Pricing 92

Pricing Special Events Accounting Article 92

Hotelogix

JULY 11, 2024

As an independent hotel owner, you understand the challenges of driving revenue in a competitive market. By leveraging data and market insights, revenue management allows you to make informed and data-driven decisions to drive sales, occupancy, profitability, and sustainable growth.

Pricing 130

Pricing Download Book Budgeting 130

Modern Restaurant Management

AUGUST 31, 2023

So, basically, you’re harping on your USP—which your customers love—to make your event a success. They may even promote these special events for free via word of mouth. Here are some ways: Ask your marketing and sales team. Strike a conversation with them if you see them at a local event.

Events 154

Events Marketing Accounting Special Events 154

Modern Restaurant Management

NOVEMBER 19, 2020

New Marketing Tactics Can Help Reach Target Customers. It is no secret that marketing is a way for restaurants to keep up with loyal customers and engage with new ones. Aside from marketing, a significant portion of the restaurant experience today is nailing the customer’s online order journey.

Special Events 215

Special Events Accounting Marketing Pricing 215

Modern Restaurant Management

SEPTEMBER 21, 2023

Here's how to create a business profile on Google My Business: Visit the Google My Business page and log in with your Google account. Post Regular Content : Google My Business allows regular posting of updates, special events, and promotions. Verify your business to confirm that you are the owner or manager.

Information 203

Information Special Events Budgeting Marketing 203

7 Shifts

AUGUST 18, 2024

You'll have late nights and have to work on weekends and public holidays The market is saturated with loads of competition. This document will outline your bar's concept, menu, marketing strategy, and financial projections. This means your personal assets, such as your home or savings account, could be at risk if the business fails.

Customer Service 148

Customer Service Marketing Special Events Scheduling 148

Hotel Business

SEPTEMBER 15, 2023

There will likely be a special event or sudden period of high demand, so always look for those opportunities. Using external data about your market can assist here. This helps you understand if there is market compression or depression that your on-books have not yet reflected, giving you the heads up to course-correct.

Special Events 64

Special Events Pricing Accounting Events 64

Modern Restaurant Management

MAY 16, 2024

Each week, do at least the following: Update your business hours in case of special events, weather, or holidays so that customers don’t show up when you aren’t open. Post new menu items, offers, events, and any other updates you would post to a social media account.

Special Events 185

Special Events Article Events Customer Service 185

Revenue Hub

JUNE 20, 2024

Or maybe that data rolls up to a group account across properties, but again, can it be leveraged for the next stay? Has your marketing manager ever tried to send a winter offer to ski season guests or wanted to target the drive market? Special events marketed to loyalty-tier guests within the drive market. “We

Reservations 88

Reservations Special Events Communication Article 88

SiteMinder

OCTOBER 10, 2023

This forecast takes into account the total number of rooms in the hotel and subtracts the number of rooms that are expected to be occupied. Segment market Market segmentation involves categorising your target audience based on various criteria like demographics, booking channels, or purpose of visit.

Book 52

Book Pricing Reservations Accounting 52

Revenue Hub

SEPTEMBER 5, 2023

Leveraging historical data, market trends, and special events, hotels can predict periods of high and low demand. Overbooking Management While it might sound counterintuitive, overbooking is a common practice that takes into account the likelihood of cancellations and no-shows.

Pricing 100

Pricing Reservations Training Article 100

SiteMinder

JULY 13, 2024

Revenue management revolves around measurement of what customers from different audience segments are willing to pay, as well as the ever-changing supply and demand within each market. The right distribution channels can have strong marketing power, putting your hotel in front of many customers you aren’t able to contact directly.

Pricing 98

Pricing Book Budgeting Marketing 98

Revenue Hub

JULY 11, 2023

An RMS applies sophisticated algorithms and machine learning to predict demand patterns and suggest optimal pricing, taking into account a variety of factors including historical data, competitor prices, and market trends. This could involve dynamic pricing, special promotional offers, or targeted marketing campaigns.

Pricing 66

Pricing Book Article Events 66

SiteMinder

JUNE 12, 2024

By understanding and anticipating guest behaviour and market dynamics, hotels can optimise their pricing strategies to boost their bottom line. It’s a testament to how industries adapt, grow, and refine their strategies in response to changing market dynamics and customer expectations.

Pricing 98

Pricing Book Reservations Events 98

eZee Absolute

JUNE 27, 2024

NFTs can represent exclusive memberships offering perks like priority access, room upgrades, or invitations to special events. NFTs can be used as tickets to special events, such as private concerts, culinary experiences, or art exhibitions in the hotel. In simple words, NFTs are hotel loyalty programs but with a twist.

Regulatory Compliance 40

Regulatory Compliance Special Events Blog Workshop 40

The Restaurant Times

MARCH 17, 2023

Restaurant marketing strategies help restaurant owners increase sales and profits. The problem, though, is that restaurant marketing strategies can take a lot of different shapes, and only some tactics will appeal to every customer. This is a fantastic on-site marketing strategy. Read along!

Special Events 52

Special Events Events Information Marketing 52

Modern Restaurant Management

AUGUST 2, 2024

As the landscape changes, 39 percent of leaders said they’re prioritizing investments in sales, marketing, and related technologies for the rest of 2024. Another 25 percent said they were investing in special events and one-off promotions, and 24 percent said they were prioritizing takeout and delivery operations.

Pricing 100

Pricing Training Marketing Book 100

SiteMinder

OCTOBER 15, 2023

Dynamic pricing is a pricing strategy for hotels that involves changing room rates daily, or even within the day based on real-time market conditions. Taking supply and demand into account, dynamic pricing allows for prices to fluctuate regularly so the hotel can maximise revenue. Why is dynamic pricing important for a hotel?

Pricing 59

Pricing Definition Book Marketing 59

Lithos POS

SEPTEMBER 27, 2023

POS helps you to automate various business functions such as inventory, payments, accounting, customer, and employee operations. You can integrate the software with other software such as accounting, inventory, CRM, payment, and other food aggregators. So you can use the data for personalized marketing efforts.

POS Systems 69

POS Systems Accounting Front of House Server 69

SiteMinder

OCTOBER 5, 2023

Expedia Partner: How to become one To join the Expedia Partner Central, you’ll first need to create an Expedia account. If you’re new, you’ll need to set up an Expedia Partner account first. This section lets you adjust room rates, offering flexibility in response to changing demand or special events.

Competitive Analysis 59

Competitive Analysis Book Information Property Management 59

The Restaurant Times

JANUARY 18, 2023

assisting with marketing strategies such as, customer relationship management (CRM), . Design Marketing Campaigns: With the data, you’re learning about your customers. You can tailor marketing campaigns to what they’re ordering at what times, leading to more successful campaigns. Accounting System.

POS Systems 52

POS Systems Information Bookkeeping Scheduling 52

Les Roches

DECEMBER 27, 2023

It can make a meaningful difference in the lives of countless guests and businesses can also maintain a competitive edge in the ever-competitive hospitality and customer service market. They may also help customers with membership sign-ups and renewals.

Guest Services 52

Guest Services Definition Customer Service Concierge 52

Lithos POS

DECEMBER 19, 2023

He acts as an accountant, overseeing invoices, payroll, profit and loss statements, and tax records. His duties include executing marketing strategies, recruitment, and hiring, ensuring food quality, staff training, and maintaining effective communication between the administrative team, kitchen staff, and front-of-house employees.

Front of House 52

Front of House Scheduling Communication Bookkeeping 52

Revenue Hub

AUGUST 22, 2023

In this case, if Jane is traveling with her husband and their children, she may be interested in paying more for connected rooms, activities that apply to different ages, special events, and ancillary services that apply to families.

Special Events 73

Special Events Book Information Reservations 73

Les Roches

MAY 9, 2023

Budgeting and financial planning: An event budget will help ensure that you stick to your spending plan and that all expenses are accounted for. Venue selection: This is one of the most important elements for a successful event. A virtual event can be considered to cut down costs. This list is not exhaustive.

Events 52

Events Event Coordination Budgeting Customer Service 52

InnQuest

SEPTEMBER 13, 2022

Using chatbots on your website and social media accounts help you engage with customers while automating some of the more tedious parts of the sales process, like answering questions about rates or availability. It considers factors such as supply and demand, guest loyalty, market conditions, location, and the level of competition.

Housekeeping 130

Housekeeping Book Information Guest Satisfaction 130

Les Roches

JULY 11, 2023

We’ll also discuss what steps you can take to improve your knowledge of customer service and how to tailor marketing to the consumer or customer you want to engage. Special events such as weddings will usually have only a handful of customers but many consumers. What is the difference between a customer and a consumer?

Special Events 40

Special Events Customer Service Marketing Catering 40

The Restaurant Times

DECEMBER 3, 2021

If you are a pub owner and want to attract more customers to your business again, you must come up with out-of-the-box ideas and establish a good marketing tool. Marketing is never simple, but it’s significantly more difficult in a crowded market. One way to attract more and more customers is through launching events.

Events 52

Events Accounting Special Events Maintenance 52

Revenue Hub

OCTOBER 28, 2022

In this case, if Jane is traveling with her husband and their children, she may be interested in paying more for connected rooms, activities that apply to different ages, special events, and ancillary services that apply to families.

Special Events 78

Special Events Book Information Reservations 78

MBB Hospitality

NOVEMBER 15, 2023

Additionally, exploring local markets and seasonal products can yield fresher ingredients at lower costs due to reduced transportation expenses. When engineering your menu, consider the contribution margin of each item—that is, the actual dollar amount each dish contributes to overhead after accounting for food costs.

Pricing 52

Pricing Training Portion Control POS Systems 52

7 Shifts

JULY 20, 2024

or 70% This means that the restaurant's prime costs account for 70% of its total sales. Having a positive cash flow lets you invest in things like new equipment, marketing, or even opening a new location. A budget template lets you allocate funds for different operational costs, from food and labor to marketing and utilities.

Scheduling 88

Scheduling Pricing Budgeting Information 88

Synergy Suite

OCTOBER 12, 2023

Gross profit margin is a fundamental financial metric that reveals the percentage of revenue left after accounting for the cost of goods sold (COGS). These metrics go beyond merely counting revenue and expenses; they reveal the core profitability of the business, while accounting for various financial components.

Portion Control 52

Portion Control Pricing Accounting Procurement 52

Revenue Hub

OCTOBER 28, 2022

We all know the saying, “what gets measured gets done”, starting with charging the basics and identifying how these are posted, who is auditing, who is accountable, and how it is tracked. To cater to this market segment, hotels must think outside the box and develop unique events that enhance the group’s time together.

Reservations 76

Reservations Book Catering Special Events 76

The Restaurant Times

FEBRUARY 18, 2021

You cannot open any eating establishment without this license whether your business is home-based, a mobile van, a market stall or has its own location. If your restaurant only serves vegan food or the food you serve accounts for less than 25% of the complete products sold, you do not need to get this approval.

Events 98

Events Special Events Accounting Presentation 98

7 Shifts

NOVEMBER 9, 2022

When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Email newsletters are often the first marketing medium to break the news.

Reservations 78

Reservations Blog Marketing Events 78

Synergy Suite

MAY 17, 2024

A well-crafted 24-hour shift schedule can be the linchpin for organizational success, affecting everything from morale to market position. While business needs are likely to be prioritized by default, it’s vital to take employee needs and preferences into account. You also might lose market share to more efficient competitors.

Scheduling 52

Scheduling Accounting Communication Training 52