Social Hospitality

JUNE 15, 2023

Facebook is one of the most popular social media platforms out there, and a fantastic platform marketers can use to target content for a defined audience. Are you familiar with account-based marketing (ABM)? ABM involves using personalized campaigns designed to target specific accounts within a market.

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Hotelogix

NOVEMBER 8, 2024

One of the most effective ways to do this is through content marketing. In this article, we’ll explore how content marketing works for hotels, offer some creative content ideas, and show you how to make the most of this strategy.   What is Content Marketing for Hotels? More bookings? Increased brand awareness?

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Modern Restaurant Management

AUGUST 7, 2024

That's where old-fashioned consistent marketing efforts comes into play. "It’s "It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting A balanced mix of online marketing and local marketing is ideal. "Make

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Horizon Hospitality

JUNE 17, 2024

Restaurant operators looking for a cost-effective, simple, and highly effective marketing tool need look no further than the phones in their pockets. Text (SMS) marketing campaigns have already proven highly effective in retail and entertainment yet remain wildly underutilized in the restaurant industry. Contact us today to learn more.

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Hospitality Magazine

FEBRUARY 21, 2024

You want your venue to go the distance — here are some tips to kickstart your marketing strategy this year. If you’re working with a PR agency, put together a list of publications you’d like to be featured in and have an account manager pitch to editorial teams with information about your venue as well as an invitation to come in.

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Revenue Hub

OCTOBER 31, 2024

In the spirit of Halloween, we’ve decided to dig up some of the spookiest tales from the world of digital marketing. The Masked Digital Marketer Nothing is more unsettling than feeling like the person managing your marketing budget is a ghost in the system.

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Hotel Business

MAY 17, 2024

has promoted Stephen Spierto to chief accounting officer. In that role, he was responsible for overseeing corporate accounting, financial reporting and technical accounting. ” The post DiamondRock promotes Stephen Spierto to chief accounting officer appeared first on hotelbusiness.com. a multifamily REIT.

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Hospitality Net

JULY 31, 2023

Mailbox providers (MBP) such as Google, Yahoo, and others are retiring inactive accounts, a move that benefits them by reducing storage costs and freeing up desirable accounts and email addresses. Google recently made headlines with its announcement that accounts inactive for 2 years will be retired, starting as early as December 2023.

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Hospitality Net

AUGUST 29, 2024

After expecting a slight revival in the hotel investment market at the beginning of the year, our latest Hotel Market Spotlight for Berlin now looks at the hotel performance itself. And what proportion do wage and labour costs account for? How have profits and revenues developed within a year (H1 2024 vs. H1 2023)?

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Modern Restaurant Management

NOVEMBER 3, 2023

What Is Influencer Marketing? Even if you’re unfamiliar with the ins and outs of influencer marketing itself, with how social media has changed and evolved over the last decade, it would be more shocking to have not heard about influencers. Influencer marketing is essentially a two-way street. How Does the Technique Work?

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Revenue Hub

OCTOBER 10, 2024

NB: This is an article from Cogwheel Marketing , one of our Expert Partners Subscribe to our weekly newsletter and stay up to date Effective collaboration ensures that both parties can leverage their strengths, streamline communication, and tailor strategies to meet specific needs, ultimately enhancing overall performance and guest satisfaction.

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Boutique Hotel News

JUNE 14, 2023

Our clients central accounts office is based at the resort and there are several large office areas located on the ground floor of the hotel that are currently non-income generative and could be reconfigured to provide additional guest bedrooms and food & beverage areas. “Our

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Revenue Hub

SEPTEMBER 25, 2024

Because of this, many venues have a whole separate strategy for how they market their wedding venue compared to other events. Nestled near Camelback Mountain in Paradise Valley, Arizona, this venue has created special social media accounts and website pages to highlight its wedding offerings. One of those venues is El Chorro.

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Modern Restaurant Management

OCTOBER 23, 2023

With the fierce competition in the food industry, a well-thought-out pre-launch marketing strategy is crucial to ensure your restaurant gets the attention it deserves. Mobile devices accounted for over 55 percent of global website traffic this year; a figure that is expected to continue growing.

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Modern Restaurant Management

OCTOBER 21, 2022

Rapid inclination of restaurateurs to adopt POS software for better management of operations will complement the restaurant POS terminals market by 2027. Considering technological advancements and emerging demand for streaming restaurant operations, Global Market Insights Inc. In 2022, U.S. software company NCR Corp.

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Modern Restaurant Management

JANUARY 10, 2023

according to Capterra’s TikTok Marketing Survey. TikTok marketing yields undeniable power, especially with Gen Z as it helps mitigate choice paralysis by giving users immersive, vertical videos that take them inside a business instantly, rather than sifting through text-heavy sites. Molly Burke. Make video quality a priority.

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Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Or you can partner with influencers, invite them to the restaurant, and ask them for a review on their accounts. Does this type of marketing work in 2022?

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Horizon Hospitality

APRIL 15, 2024

User Generated Content (UGC), which is anything that a customer shares about a brand on social media, seems to be a marketing golden ticket for restaurants. However, before chasing after this highly sought-after marketing content, the pros and cons must be weighed to avoid any severe marketing missteps.

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SiteMinder

MAY 12, 2023

What is hotel accounting? Hotel accounting is the process of recording and maintaining the financial records and performance of your hotel business. Good accounting makes the finances of your hotel easy to understand for management and other stakeholders – so they can make informed decisions. room sales).

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Hotel Business

JUNE 4, 2024

Knowland has added a submarket filter to its Market Snapshot Report. The new filter was added to the platform’s search and dashboard functions, including Market Snapshot and New-to-Market capabilities, enabling filtering down to the submarket level within larger markets, saving time and effort by pinpointing localized opportunities.

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Serviced Apartments

SEPTEMBER 24, 2024

He added that long-term rental stays now accounted for between 17 and 18 per cent of Airbnb’s overall business, as opposed to pre-pandemic levels of 13 to 14 per cent. The post Airbnb eyes further expansion into long-term rental market appeared first on Serviced Apartment News.

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Horizon Hospitality

MARCH 19, 2024

However, this commitment to tradition shouldn’t extend to your marketing tactics. Not sure if your country club marketing is falling behind? Here are a few basics to consider: Email Communications are Impersonal With all the talk of social media trends, it’s easy to forget that email is still a powerful marketing tool.

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STAAH

OCTOBER 1, 2024

What is social media marketing for hotels? Bonus: Social Media Trends You Need to Know (September 2024 Edition) Here’s how you can effectively utilize your social media presence across various platforms: What is Social Media Marketing for Hotels? This not only fosters community but also serves as authentic marketing. Facebook b.

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Revenue Hub

AUGUST 27, 2024

Many hotels share a similar struggle when it comes to breaking silos and collaborating effectively between revenue management and marketing. Both roles rely on data such as demand patterns, booking behavior, guest data such as feeder markets and demographics to shape their decision-making and capture revenue opportunities.

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Modern Restaurant Management

AUGUST 9, 2024

The team at Hospitality HQ, lead by Chef Akhtar Nawab has been switching up the food hall model by launching projects designed to emphacize culinary exploration and community connection in markets including Silver Spring, Maryland, Charlotte, North Carolina and Orlando. Are there current “hot” markets/regions for food halls?

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eHotelier

NOVEMBER 29, 2022

Today, Omni Boston Hotel at the Seaport is proud to announce the appointment of Leon Bolivar to the position of Director of Marketing. In this role, Bolivar is accountable for promotion and advertising efforts to drive sales and build awareness for Omni Boston Hotel at the Seaport, among various other projects.

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Modern Restaurant Management

APRIL 15, 2022

Instagram has become one of the most popular social media platforms for marketing. From start-ups to the leading international brands all put a lot of emphasis on Instagram marketing to boost their marketing efforts. Instagram is the digital equivalent of word-of-mouth marketing and promotion.

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Revenue Hub

JUNE 25, 2024

Marketing acts as the bridge, connecting your business with eager travelers seeking an experience like the one you offer. Among your main marketing assets, your website and social media accounts hold immense power. Today’s travelers are digitally-empowered , carefully researching and booking their stays directly online.

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Modern Restaurant Management

FEBRUARY 25, 2022

To stand out and get more customers means focusing more on marketing. It’s easy to say you need to work harder on your marketing strategies, but aside from the vague generalizations that are all too common, how do you ensure those strategies are practical? Marketing with Your Customers. The Importance of Instagram.

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7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

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The Restaurant Times

AUGUST 5, 2022

Restaurant accounting is an integral part of operating modern-day restaurants and ensuring consistent growth in the business. Typical accounting methods have not been able to cope with the fast-changing demands of the restaurant business. Benefits Of Restaurant Accounting. Key Restaurant Accounting Metrics.

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Restaurant Engine

OCTOBER 16, 2024

Create a plan and a marketing strategy for your grand opening. This article takes a look at seven brilliant ideas for restaurant grand opening marketing. This article takes a look at seven brilliant ideas for restaurant grand opening marketing. Think outside the box and get creative for your grand opening marketing. #4:

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Modern Restaurant Management

MAY 24, 2022

As per a recent report by Global Market Insights, mobile wallet market size is projected to exceed USD 700 billion by 2027. Mobile wallets are expected to record a strong footprint in restaurants on account of the ongoing concerns over sanitation as well as minimizing contact between customers and staffers.

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Revenue Hub

JUNE 7, 2024

To be effective, your luxury hotel marketing strategy must tell a story that shows your customers what sets you apart and makes the experiences you offer unique. Harness the power of storytelling In a luxury market where everyone offers fantastic service and incredible facilities, how do you communicate in a way that sets your hotel apart?

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Modern Restaurant Management

OCTOBER 4, 2021

Whether you’re handling marketing for a chain restaurant, or just trying to heighten the visibility of your own local mom and pop diner, here are seven pro tips for restaurant marketing that will give your eating establishment a much-needed boost. Accurate Brand Personality Representation. Fast food chain Carl’s Jr.

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Modern Restaurant Management

APRIL 23, 2021

Restaurants can take advantage of this moving trend by implementing marketing strategies that help build lasting relationships with customers. New mover marketing helps restaurants capitalize on the housing boom by building relationships with new residents in their community. New Mover Marketing Captures Customers Online.

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Modern Restaurant Management

MAY 24, 2022

As per a recent report by Global Market Insights, mobile wallet market size is projected to exceed USD 700 billion by 2027. Mobile wallets are expected to record a strong footprint in restaurants on account of the ongoing concerns over sanitation as well as minimizing contact between customers and staffers.

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