Social Hospitality

DECEMBER 16, 2024

If you arent marketing your business on social media, youre missing out on a huge opportunity to build your brands success. However, data insights can actually help you create authentic and engaging social media marketing strategies that build customer trust and enhance brand reputation. However, there are a few ways to go about this.

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Modern Restaurant Management

MARCH 28, 2025

For example, we have partnered with the cause-marketing program GiftAMeal, which turns a customer engagement into real-world impact — every photo shared results in a donation to the local food bank.

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Hospitality Magazine

FEBRUARY 21, 2024

You want your venue to go the distance — here are some tips to kickstart your marketing strategy this year. If you’re working with a PR agency, put together a list of publications you’d like to be featured in and have an account manager pitch to editorial teams with information about your venue as well as an invitation to come in.

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Boutique Hotel News

JUNE 14, 2023

Our clients central accounts office is based at the resort and there are several large office areas located on the ground floor of the hotel that are currently non-income generative and could be reconfigured to provide additional guest bedrooms and food & beverage areas. “Our

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Modern Restaurant Management

JANUARY 10, 2023

according to Capterra’s TikTok Marketing Survey. TikTok marketing yields undeniable power, especially with Gen Z as it helps mitigate choice paralysis by giving users immersive, vertical videos that take them inside a business instantly, rather than sifting through text-heavy sites. Molly Burke. Make video quality a priority.

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Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Or you can partner with influencers, invite them to the restaurant, and ask them for a review on their accounts. Does this type of marketing work in 2022?

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Modern Restaurant Management

FEBRUARY 25, 2022

To stand out and get more customers means focusing more on marketing. It’s easy to say you need to work harder on your marketing strategies, but aside from the vague generalizations that are all too common, how do you ensure those strategies are practical? Marketing with Your Customers. The Importance of Instagram.

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Hospitality Net

JANUARY 22, 2025

First Hospitality, a national hotel operating and development company, grew into Oklahoma, Georgia, and Bahamas, while continuing growth in its existing markets, plus opened three new development lifestyle properties.

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Modern Restaurant Management

AUGUST 7, 2024

That's where old-fashioned consistent marketing efforts comes into play. "It’s "It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting A balanced mix of online marketing and local marketing is ideal. "Make

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Modern Restaurant Management

APRIL 15, 2022

Instagram has become one of the most popular social media platforms for marketing. From start-ups to the leading international brands all put a lot of emphasis on Instagram marketing to boost their marketing efforts. Instagram is the digital equivalent of word-of-mouth marketing and promotion.

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Modern Restaurant Management

OCTOBER 21, 2022

Rapid inclination of restaurateurs to adopt POS software for better management of operations will complement the restaurant POS terminals market by 2027. Considering technological advancements and emerging demand for streaming restaurant operations, Global Market Insights Inc. In 2022, U.S. software company NCR Corp.

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Modern Restaurant Management

NOVEMBER 3, 2023

What Is Influencer Marketing? Even if you’re unfamiliar with the ins and outs of influencer marketing itself, with how social media has changed and evolved over the last decade, it would be more shocking to have not heard about influencers. Influencer marketing is essentially a two-way street. How Does the Technique Work?

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Modern Restaurant Management

MAY 24, 2022

As per a recent report by Global Market Insights, mobile wallet market size is projected to exceed USD 700 billion by 2027. Mobile wallets are expected to record a strong footprint in restaurants on account of the ongoing concerns over sanitation as well as minimizing contact between customers and staffers.

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Modern Restaurant Management

OCTOBER 23, 2023

With the fierce competition in the food industry, a well-thought-out pre-launch marketing strategy is crucial to ensure your restaurant gets the attention it deserves. Mobile devices accounted for over 55 percent of global website traffic this year; a figure that is expected to continue growing.

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Modern Restaurant Management

OCTOBER 21, 2024

A manager who can adapt to new trends, customer needs and operational challenges will ensure the restaurant continues to stay competitive in their market. These skills are often overlooked for the more traditional skills like leadership, and accountability.

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Modern Restaurant Management

MAY 27, 2022

Using images in restaurant email marketing is a great way to reach your current audience and expand as well. But how can I use images in my restaurant email marketing campaigns? But even if you stay within these parameters, you still need to test your images before sending out your email marketing. Include Webpage Links.

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7 Shifts

OCTOBER 22, 2024

Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.

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Modern Restaurant Management

DECEMBER 10, 2021

Your customer’s word-of-mouth advocacy is an invaluable marketing strategy. Make Use of Local SEO and Content Marketing. Creating a Google My Business account for your restaurant is a great way to ensure that all vital information will be at the customer’s fingertips. Create a Conversation Trigger.

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Modern Restaurant Management

DECEMBER 27, 2024

Sustained loyalty is the goal in this highly competitive, price-driven market. Winning restaurant brands have two things in common in this environment: digital transactions account for a majority of overall sales and they’ve won over the still-buying younger generations. Go digital for increased loyalty and sales.

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Revenue Hub

JANUARY 6, 2025

This focus fosters strategic coherence and encourages every department to work together, from sales and marketing to operations. NetRevPAR takes the traditional RevPAR (Revenue per Available Room) metric a critical step further by accounting for all customer acquisition costssuch as distribution fees, marketing spend, and transaction charges.

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Revenue Hub

NOVEMBER 29, 2024

In the hospitality industry, the commercial team is the engine that drives a hotel’s revenue and market presence. NB: This is an article from Demand Calendar Subscribe to our weekly newsletter and stay up to date This team typically comprises three key departments: Sales, Marketing, and Revenue Management.

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Hotel Business

JANUARY 17, 2025

Louis, MO/IL ranked first in the top 25 markets with year-over-year (YOY) meeting and events growth at 125.8%, according to December monthly data findings released by Knowland by Cendyn. However, the bigger story is Louisville, KY, which led in secondary markets with 135.6% Nashville came in second with growth at 28%. The total sq.

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Revenue Hub

FEBRUARY 18, 2025

Without understanding which guest segments are most profitable, hotels target the wrong audiences, misallocate their marketing budgets, and miss critical opportunities to boost revenue and profit. They do not provide the granular insights needed to understand guest behavior or preferences, which are critical for effective market segmentation.

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Horizon Hospitality

JUNE 17, 2024

Restaurant operators looking for a cost-effective, simple, and highly effective marketing tool need look no further than the phones in their pockets. Text (SMS) marketing campaigns have already proven highly effective in retail and entertainment yet remain wildly underutilized in the restaurant industry. Contact us today to learn more.

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Restaurant Engine

OCTOBER 16, 2024

Create a plan and a marketing strategy for your grand opening. This article takes a look at seven brilliant ideas for restaurant grand opening marketing. This article takes a look at seven brilliant ideas for restaurant grand opening marketing. Think outside the box and get creative for your grand opening marketing. #4:

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Hotel Business

NOVEMBER 20, 2024

In Q3 alone, 97 new full-service hotel projects were announced into the pipeline accounting for 13,968 rooms. Several landmark full-service properties have made their debut in the past 12 months, significantly impacting their respective markets. market, predominantly in the high-demand extended-stay category.

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Hotel Business

NOVEMBER 25, 2024

Her expertise spans operations, finance, accounting, revenue management, human resources, sales, marketing, quality control and franchise and owner relations. We remain committed to pursuing acquisition and development opportunities with well-branded hotels such as Hilton and Marriott in markets with high barriers to entry.

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Hotelogix

OCTOBER 3, 2024

This blog will provide simple yet effective strategies to help you market your hotel successfully on OTAs, boost your visibility, and increase your bookings. To maximize this opportunity, you need to learn how to market your hotel effectively to stand out from the crowd.  Why OTAs Matter for Hotels? 

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Hospitality Magazine

JUNE 5, 2024

.” It’s the third-highest penalty ever secured by Fair Work, and is also the first time they have implemented the “responsible franchisor entity” provisions of the Protecting Vulnerable Workers reforms which holds a franchisor to account for the actions of its franchisees. Franchisors must take action.”

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Smart Brief Hospitality

JULY 17, 2024

Business agility is a requirement for survival and growth in today’s market competition. Along the same lines, modern data management practices are at the core of gaining the much-desired agility for any organization to respond timely to changes in markets or operational challenges. Here’s a bit more of how data analytics can help.

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Revenue Hub

NOVEMBER 21, 2024

In this post, we’re going to uncover the hidden costs behind paid advertising for hotels, explain why your return on ad spend (ROAS) may be underwhelming, and explore the importance of attribution and transparency in your marketing strategy. This will give you a clearer picture of which channels are actually driving value.

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Horizon Hospitality

APRIL 15, 2024

User Generated Content (UGC), which is anything that a customer shares about a brand on social media, seems to be a marketing golden ticket for restaurants. However, before chasing after this highly sought-after marketing content, the pros and cons must be weighed to avoid any severe marketing missteps.

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Revenue Hub

NOVEMBER 18, 2024

Consider offering guest accounts where frequent visitors can save their details for quicker bookings in the future. Understanding your audience’s preferences and booking patterns can help you tailor marketing strategies and website functionalities to meet their needs better.

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Revenue Hub

OCTOBER 10, 2024

NB: This is an article from Cogwheel Marketing , one of our Expert Partners Subscribe to our weekly newsletter and stay up to date Effective collaboration ensures that both parties can leverage their strengths, streamline communication, and tailor strategies to meet specific needs, ultimately enhancing overall performance and guest satisfaction.

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Revenue Hub

NOVEMBER 1, 2024

A neglected account might even drive potential guests away, wondering if your service and experiences are just as stagnant as your social presence. Active social media accounts demonstrate that your hotel is thriving, inviting, and ready to host.

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Hotelogix

JANUARY 12, 2025

Key Considerations for OTA Accounts Pictures : High-quality, professional images of your rooms, amenities, and surroundings can significantly impact your listing’s performance. Instead, start with 3–5 well-chosen OTAs that cater to your target market and region.

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Hotelogix

NOVEMBER 8, 2024

One of the most effective ways to do this is through content marketing. In this article, we’ll explore how content marketing works for hotels, offer some creative content ideas, and show you how to make the most of this strategy.   What is Content Marketing for Hotels? More bookings? Increased brand awareness?

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