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Modern Restaurant Management (MRM) magazine connected with Kim Lawton, founder and CEO of New York City-based marketing agency Enthuse to discuss social media accountability, safeguarding a brand, best practices and more. The Chipotle example underscores the immense power of social media in holding brands accountable.
Hotel overbooking can be a double-edged sword, offering potential financial benefits while also presenting risks to guestsatisfaction and reputation. The decision to engage in overbooking should be carefully considered, taking into account market factors, historical data, risk management strategies, and guest communication protocols.
Whether booking confirmations, check-in details, responses to reviews or simple requests for information, AI responds in real-time, reducing wait times and increasing overall guestsatisfaction. A solution must be found that takes into account the factors of technological progress, guest experience and employee acceptance.
Ultimately, having a tighter set of KPIs leads to intuitive performance management, more precise responsibilities, and impactful decision-making, resulting in sustainable revenue and guestsatisfaction increases. NetRevPAR: Moving Beyond Top-Line Revenue What it is ?
Myth 1: A Siloed System Is Business Intelligence In the hotel industry, it’s common to use separate systems for reservations, property management, customer relationship management (CRM), and accounting. By breaking down silos, hotels can make more informed decisions that enhance guestsatisfaction and drive revenue growth.
Essentially, a rate structure represents the various prices you offer guests according to the attributes they most value. Your rate structure takes into account various elements including room types, meal plans, cancellation policies, and booking restrictions.
You can see how well your ads are performing and make changes to improve results and maintain guestsatisfaction. Make a Google Ads account if you don’t have one. Set up a Hotel campaign in your account. Setting Up Google Hotel Ads To start using Google Hotel Ads: Connect your booking system to Google.
His career includes managing diverse portfolios, driving profitability,and enhancing guestsatisfaction across top-tier brands. Other promotions include: Lindsay Meadows has been promoted to SVP, accounting & procurement. DeLee brings more than two decades of hospitality operations experience to HE.
What is guestsatisfaction? Guestsatisfaction is the cornerstone of a thriving hotel business, reflecting how well your property meets or exceeds the expectations of its guests. It relies upon the quality of service, cleanliness, comfort, and overall guest experience.
Front desk is responsible not only for handling the transactions between the hotel and the guests but also in creating an experience that guests will remember fondly. Not following the standards expected by the guest can result in losing revenue and bad reviews.
Can you give an example of a time you went above and beyond to ensure a guest'ssatisfaction? What would you do in situations where multiple guests arrive at the same time? Their response should reflect empathy, attentiveness, and a genuine commitment to guestsatisfaction. What did you do?
Ultimately, it becomes evident that AI can enhance luxury hospitality through process optimization, employee relief, and improved guestsatisfaction, while personal interaction remains indispensable. Technical, organizational as well as social aspects must be taken into account.
From ensuring guestsatisfaction to m anaging room inventory , keeping accurate track of bookings stands out as a crucial function. But Nonetheless, it’s crucial to take into account your particular requirements and future objectives. It's free, simple to operate, and capable of managing basic bookings.
Improving customer service scores is critical for any hotel aiming to enhance guestsatisfaction and maintain a competitive edge. Hotel operators can achieve this by focusing on three key areas: implementing staff collaboration software, recognizing staff for ideal behavior, and offering a guest texting service.
Boosting GuestSatisfaction: Guest feedback is critical for any hotel. KPIs such as the Net Promoter Score (NPS) and customer satisfaction ratings provide valuable insights into what guests think about their experience. This information is vital for making changes that enhance guestsatisfaction.
Housekeeping A clean and well-maintained room is essential for guestsatisfaction. Accounting Managing your hotel's finances is essential, right? With hotel management software, you can streamline your accounting operations. Accounts receivable: This feature allows you to manage your accounts receivable.
Housekeeping staff ensure the cleanliness and presentation of hotel rooms, enhancing guestsatisfaction and perceived value. Maintenance and facilities management teams maintain amenities and facilities, minimising downtime, and maximising guest enjoyment.
Why OTAs Still Dominate in 2025 Fact: OTAs account for 52% of online hotel leisure sales (Source: Phocuswright ) in the USA, This makes them a key component of any distribution strategy, no matter how small or large the hotel is. Direct bookings should account for at least 40% of revenue. Diversification across multiple channels.
This groundbreaking integration optimizes hotel operations, allowing real-time cross-departmental collaboration between Front of House, Housekeeping, and Engineering to efficiently manage guest requests, improve guestsatisfaction, and achieve prime operational visibility and accountability.
In a competitive market like today, bad reviews can give a hotel a black eye and keep guests away. Employee retention, therefore, is an indirect investment in guestsatisfaction and loyalty. Build Trust and Accountability Trust is the foundation of any successful team.
This information includes personal details, preferences, booking history, and communication logs, enabling you to deliver personalized experiences, increase guestsatisfaction, and drive loyalty. You’ll be able to capture necessary information from leads to create robust contact and account profiles.
Thank guests for their feedback and address any concerns professionally. Responding shows you care about guestsatisfaction and helps build a positive reputation. Fix Problems Quickly If a guest mentions an issue in a review, resolve it as soon as possible.
The consequences can greatly impact the revenue streams, occupancy rates, and guestsatisfaction. No-shows can occur for several reasons: Change of Plan: Changes in Plan can increase the number of no-show guests in a hotel: Life is unpredictable!
NB: This is an article from ReviewPro As well as a weekly pattern and changes in volume over national holidays or festivities, the summer months will probably come with fluctuations in guestsatisfaction, review volume and even other metrics like guests’ perception of value. Understand 3.
NB: This is an article from Cogwheel Marketing , one of our Expert Partners Subscribe to our weekly newsletter and stay up to date Effective collaboration ensures that both parties can leverage their strengths, streamline communication, and tailor strategies to meet specific needs, ultimately enhancing overall performance and guestsatisfaction.
The fact that technology can improve and transform the restaurant experience is an important consideration for restaurant operators to keep in mind as they look for new innovative ways to launch their businesses to ever-higher levels of guestsatisfaction and operational efficiency.
By joining forces with STAAH, we’re not only simplifying the operational processes for existing and new hotel partners but also opening new opportunities for them to elevate guestsatisfaction and boost revenue. Contact your account manager to find out more. says Adam Walsh , Head of Connectivity at STAAH.
STAAH ReviewMinder is a comprehensive online reputation management tool that can help hotels manage their online reputation and improve guestsatisfaction. Sentiment analysis This feature uses natural language processing to analyze guest reviews and feedback and categorize them as positive, negative, or neutral.
The automation provided by a PMS enhances guestsatisfaction, increases operational efficiency, and allows for better data-driven decision-making. GuestAccounting : Handles room charges, additional services, and billing. Night Audit : Automates the end-of-day process to reconcile daily transactions.
In his position, he oversees the overall management and performance of both Hyatt Place and Hyatt House, with a focus on all aspects of hotel operations, including guestsatisfaction, team leadership, and financial performance.
Here are some things that it cannot tell you: Cost Structure: It does not take into account a hotel’s cost structure, which can vary widely between different hotels. GuestSatisfaction: It does not measure guestsatisfaction, which is a key factor in a hotel’s long-term success.
Reputation Damage: High chargebacks harm guest trust, often leading to negative reviews and tarnishing the hotel’s image. Increased Costs: Elevated chargeback rates trigger higher transaction fees from payment processors, and in severe cases, suspension of merchant accounts. Common Causes of Chargebacks 1.
Operating a large independent hotel with 200+ rooms, 4-5 in-house restaurants, a couple of gyms, spas, and gift shops is multifaceted, where precision, efficiency, and guestsatisfaction are paramount. This orchestration minimizes human error and ensures smooth operational flows.
For instance, it is important for hotels to be accountable and transparent about data privacy and security to ensure AI is used ethically and responsibly.” boost to GDP) accounting for 70% of the total global impact. They contend the greatest economic gains from AI will be in China (26% boost to GDP by 2030) and North America (14.5%
For example, websites can suggest accommodations taking into account criteria used from previous bookings or additional services to make the trip as seamless as possible. Personalizing the Pre-Stay Experience What are travelers looking for in a hotel today that goes beyond a place to sleep?
While it gives an idea of revenue efficiency and capacity utilization, it ignores significant factors like operational costs, customer acquisition costs (CAC), and guestsatisfaction. Focusing solely on revenue may overshadow the efforts put into guestsatisfaction, leading to a disheartened team.
Strategic yield management offers a refreshing perspective, advocating for a nuanced approach that takes into account market dynamics and seasonal variations. It’s about finding the delicate balance that maximizes revenue potential without compromising on quality or guestsatisfaction.
NB: This is an article from Demand Calendar If so, you may miss substantial revenue streams and opportunities for greater guestsatisfaction. Are you still relying solely on a Revenue Management System (RMS) to drive your hotel’s profitability?
It means they primarily maintain an Excel Sheet to keep track of guest records, availability, finances, accounting, etc. Trust me, this solution will revolutionize how you run your hotel and improve overall guestsatisfaction. So what do they do? The answer is obvious - they try to do it manually.
The instant capture of guest information allows your team to process check-ins quickly, freeing them to focus on other essential tasks. This streamlined approach not only improves guestsatisfaction but also allows your staff to manage their workload more effectively.
The role of a general manager is ever evolving, with the need to balance extensive and diverse responsibilities, from financial management to guestsatisfaction, developing talent and – of course – keeping abreast of industry changes.
This includes the room rate, availability, and review ratings all of which affect customer satisfaction. Furthermore,mobile is expected to account for half of all online bookings in the next couple of years. For example, IHG secures 80% of bookings direct, and Premier Inn sole distribution accounts for 99%.
Static pricing involves setting fixed rates based on seasons or days of the week, which does not account for changing market conditions. Embrace personalization Offering personalized experiences can significantly impact guestsatisfaction and loyalty. Tailor your services and packages to cater to diverse guest preferences.
It is not uncommon for hoteliers to not even have their properties on social media, so if your hotels have a social media account, you are already off to a great start. The more you get involved with your guests online and resolve negative feedback, the better your reputation and the likelihood of capturing bookings.
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