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Home-Grown Mid-Segment Hotel Brands have a Competitive Edge Against International Brands in India

Hotelogix

As Aryavir Kumar, Managing Director of The Clarks Hotels & Resorts, points out, "In 2023, domestic mid-market brands accounted for about 66% of all hotels added.   Download the White Paper Of this, 53% were in tier 3 and 4 cities."