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The rise of staycations: how UK hotels can capitalise on domestic tourism

Hotel Owner

It is estimated that in 2021 alone, domestic travel accounted for 96% of the UK’s total travel and tourism expenditure while two years prior, in 2019, it represented 81% of the total expenditure. In 2023, the share of Britons taking a domestic summer holiday, or staycation, in the UK increased by 50% compared to the previous year.

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Strategies for success in China's changing luxury market

EHL Insights

STORY HIGHLIGHTS China’s luxury market is one of the hottest on the planet, with the strongest growth happening in digital and domestic luxury sales. Success in this market requires appealing to cultural motivations and changing consumer tastes through three key marketing angles.

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JLL survey: U.S. hotel investment poised for growth in 2025

Hotel Business

hotel investment in 2025, driven by recent Federal Reserve rate cuts and robust operating performance in key markets. hotel investment, with urban markets and luxury assets leading the way in attracting both domestic and international capital.” . markets, focusing on value-add opportunities and potential platform acquisitions.

Marketing 102
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UK serviced apartment market size and value revealed in report

Serviced Apartments

The report – An Independent Review on the Role and Value of Serviced Apartments in the UK – reveals a market size of more than 56,700 across the country. England accounts for 87 per cent of all serviced apartments in the UK, followed by Scotland (nine per cent). billion in 2022. Click to download here.

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Steps to social media marketing for hotels

Hotel Owner

Hotel marketing has come a long way, with the majority of holidaymakers – domestically and abroad – using the internet and their social media accounts to research and choose their next vacations. Are you aiming to build brand recognition in a new market? Do you want to boost off-peak season occupancy rates?

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UK hotel market recovery exceeds expectations in FY22

Hotel Owner

The UK hotel market has continued its recovery in 2022, as a strong trading performance exceeded expectations for the year, Knight Frank has said. . The Regional UK hotel market now exceeds its RevPAR performance by 3.5%, and London by 2.4%. respectively between 2022 and 2025, compared to a national average of 1.4% growth forecast.

Marketing 105
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McKinsey: What is the Future of Travel

Revenue Hub

Subscribe to our weekly newsletter and stay up to date But domestic travel is recovering quickly too and is set to represent 70 percent of travel spending by 2030. Gen Zers and millennials who responded to our survey are planning nearly an equal number of international and domestic trips in 2024.