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How Ignoring Guest Segmentation Is Hurting Your Profits

Revenue Hub

Without understanding which guest segments are most profitable, hotels target the wrong audiences, misallocate their marketing budgets, and miss critical opportunities to boost revenue and profit. They do not provide the granular insights needed to understand guest behavior or preferences, which are critical for effective market segmentation.

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Starting a New Hotel: From Groundwork to Guestbook

Hotelogix

Key Considerations for OTA Accounts Pictures : High-quality, professional images of your rooms, amenities, and surroundings can significantly impact your listing’s performance. Instead, start with 3–5 well-chosen OTAs that cater to your target market and region. For local guests, prioritize region-specific OTAs.

Book 130
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Hotel Equities names Clint DeLee, Karen Mendez VPs, operations

Hotel Business

Other promotions include: Lindsay Meadows has been promoted to SVP, accounting & procurement. In her new role, she will oversee accounting and procurement operations, ensuring financial health and operational efficiency as the company continues to expand.

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Home-Grown Mid-Segment Hotel Brands have a Competitive Edge Against International Brands in India

Hotelogix

In recent years, the emergence of rapidly growing domestic mid-segment hotel brands has significantly transformed the country's hospitality landscape. Although relatively young and small, these brands have captured the attention of domestic travelers, controlling about 60% of the total branded rooms available in the country.

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UK hotel market recovery exceeds expectations in FY22

Hotel Owner

The UK hotel market has continued its recovery in 2022, as a strong trading performance exceeded expectations for the year, Knight Frank has said. . The Regional UK hotel market now exceeds its RevPAR performance by 3.5%, and London by 2.4%. respectively between 2022 and 2025, compared to a national average of 1.4% growth forecast.

Marketing 105
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Scotland hotel transaction volumes reach £431m in 2024

Hotel Owner

Overall, Scotland accounted for circa 7.50% of all UK hotel deals last year, the highest total outside of London. In terms of buyer profile, Savills figures showed that 40% of purchases in 2024 were from domestic buyers, a significant decrease on the 77% seen in 2023. This is due to US buyers making large portfolio acquisitions.

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McKinsey: What is the Future of Travel

Revenue Hub

Subscribe to our weekly newsletter and stay up to date But domestic travel is recovering quickly too and is set to represent 70 percent of travel spending by 2030. Gen Zers and millennials who responded to our survey are planning nearly an equal number of international and domestic trips in 2024.