Home-Grown Mid-Segment Hotel Brands have a Competitive Edge Against International Brands in India
Hotelogix
DECEMBER 13, 2024
Leaders in this segment emphasize the importance of understanding local needs, culture, and traditions to engage effectively with domestic customers. "The This localized approach enhances the guest experience and builds lasting relationships with customers. Of this, 53% were in tier 3 and 4 cities."
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