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How Ignoring Guest Segmentation Is Hurting Your Profits

Revenue Hub

Without understanding which guest segments are most profitable, hotels target the wrong audiences, misallocate their marketing budgets, and miss critical opportunities to boost revenue and profit. Segmentation Criteria for Hotels To leverage segmentation effectively, hotels must define the criteria that best distinguish their guest base.

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Home-Grown Mid-Segment Hotel Brands have a Competitive Edge Against International Brands in India

Hotelogix

In recent years, the emergence of rapidly growing domestic mid-segment hotel brands has significantly transformed the country's hospitality landscape. Although relatively young and small, these brands have captured the attention of domestic travelers, controlling about 60% of the total branded rooms available in the country.

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The rise of staycations: how UK hotels can capitalise on domestic tourism

Hotel Owner

It is estimated that in 2021 alone, domestic travel accounted for 96% of the UK’s total travel and tourism expenditure while two years prior, in 2019, it represented 81% of the total expenditure. In 2023, the share of Britons taking a domestic summer holiday, or staycation, in the UK increased by 50% compared to the previous year.

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UK Budget to raise taxes by £40bn: Hospitality industry reacts

Serviced Apartments

Reading Time: 7 minutes UK: UK Chancellor Rachel Reeves MP has delivered a Labour Budget for the first time in 14 years as the government warned of “difficult” decisions to “restore economic stability” and plug a £22 billion black hole in public finances that was estimated by the Office for Budget Responsibility [OBR].

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10 Best Accounting Software for Travel Agencies

Travel Booster

Are you tired of spending countless hours tracking down transaction records, trying to reconcile accounts, and manually generating financial reports? But fear not, intrepid travel agency, because we’re here to help you navigate the choppy waters of accounting software. The List of Best Accounting Software for Travel Agencies: 1.

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Travelodge hails ‘record’ FY results and completes lease re-gear

Hotel Owner

The group said its performance reflected the resilience of the UK budget hotel market and was driven by strong levels of domestic leisure demand, a rapid recovery in ‘blue collar’ business demand, with a more gradual recovery in ‘white collar’ corporate demand.

Budgeting 105
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STAAH New Integrations 2023

STAAH

Find out more here Travepic is an emerging B2B Travel Portal with a growing domestic presence. Find out more here Be it luxury hotels, beach hotels or budget hotels, airasia hotels offers you over 500,000 hotels worldwide to choose from according to your needs and budget. Find out more here 5pm.co.uk