This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
From ensuring guest satisfaction to m anaging room inventory , keeping accurate track of bookings stands out as a crucial function. But But is the booking system with google calendar the right choice for your hotel business ? Let’s find out. Curious about how that works?
A smooth mobile experience keeps people engaged and leads to more online bookings. Claim and optimize your restaurant’s Google Business Profile The Google Business Profile is a simple yet powerful tool restaurant marketing strategy that can significantly drive more foot traffic and increase bookings.
How do you ensure guests find you, trust you, and book with you in a world dominated by established giants? Guests today search, compare, and book almost entirely online, and your digital presence is what puts you on their radar. It’s the gateway to putting your property on the map and attracting those first bookings.
SpecialEvents. Event management. The shift to warmer weather signals the start of a busy event season, from weddings to birthday parties to networking parties. These events will often bring new guests to your restaurant, and you want to make sure you maintain a high level of service to turn them into loyal customers!
A seasonal pricing strategy involves adjusting room rates based on the time of year, taking into account various factors such as demand, local events, holidays, and competition. Hotels often experience peaks and troughs in demand due to seasonal changes, such as holiday seasons, summer vacations, or specialevents in the area.
NB: This is an article from WebRezPro Subscribe to our weekly newsletter and stay up to date The Purpose of Cancellation Policies A cancellation policy protects both you and your customers by: Reducing the number of no-shows and holding guests accountable.
How do you prepare your team for specialevents or holiday rushes? As a restaurant manager, how do you prepare your team for specialevents or holiday rushes? For example, they could increase staff for a specialevent so that there are enough employees to handle larger crowds without sacrificing service quality.
Market volatility: Fluctuating demand, seasonality, and unexpected events (like the COVID-19 pandemic) can make it challenging to maintain consistent revenue streams. Static pricing involves setting fixed rates based on seasons or days of the week, which does not account for changing market conditions.
A no-show in the hotel industry occurs when a guest makes a reservation but fails to show up or cancel their booking in advance. Booking Mistakes: Sometimes, guests might accidentally double-book or forget about their reservation. Seasonal Influences: Holidays and specialevents can impact travel plans.
Book in advance, or wait half an hour for a table. Creating a Google My Business account for your restaurant is a great way to ensure that all vital information will be at the customer’s fingertips. Then prepare to wow them with a special offer. If you pull a joker, the meal is on the house. Net result?
Leveraging historical data, market trends, and specialevents, hotels can predict periods of high and low demand. MinLOS ensures that guests don’t book for only one night during busy times, while MaxLOS prevents extended bookings that could lead to a loss of potential revenue from other guests.
Using chatbots on your website and social media accounts help you engage with customers while automating some of the more tedious parts of the sales process, like answering questions about rates or availability. The booking engine is what allows customers to book rooms and other facilities in a hotel online. Digital folders.
Or maybe that data rolls up to a group account across properties, but again, can it be leveraged for the next stay? Since the hotel isn’t using a CDP, they’re not aware of Priya’s recent negative review, and book her into a street-facing room. Specialevents marketed to loyalty-tier guests within the drive market. “We
In this case, if Jane is traveling with her husband and their children, she may be interested in paying more for connected rooms, activities that apply to different ages, specialevents, and ancillary services that apply to families. “As a result, technology will be even more critical in a property’s success.”
For hotels, the ultimate aim of yield management is to increase revenue by leveraging the balance between supply (available rooms) and demand (guest bookings). Inventory Control : Managing the number of rooms available for different rates, packages, or booking channels. This strategy aims to ensure maximum occupancy.
In this case, if Jane is traveling with her husband and their children, she may be interested in paying more for connected rooms, activities that apply to different ages, specialevents, and ancillary services that apply to families. “As a result, technology will be even more critical in a property’s success.”
There are many ways you can approach this, from motivating guests to book directly to offering extended stays, up-sells or extras as well as encouraging guests to become a return visitor. Insights like your competitive set, historical performance, market and guest booking trends, and much more are now available on demand.
An RMS applies sophisticated algorithms and machine learning to predict demand patterns and suggest optimal pricing, taking into account a variety of factors including historical data, competitor prices, and market trends. This allows your hotel to maximize revenue during high-demand periods and stimulate bookings during slower periods.
Although occupancy rates and room revenues projection are now approaching 2019 levels, the outlook for ancillary revenue is expected to lag behind due to business travel, meetings, and a slower return of group bookings. Design a section of the website to display offerings and create booking links with photography for a more visual appeal.
If weeknights are for riffing, Sunday nights are our time to go by the book, giving us a chance to test out our ample cookbook collection. Mapp and Peter Hefti, 39 and 40 Freelance journalist and co-founder of Daylight San Diego ; accountant Together for 10 years, married for five years San Diego What does date night mean for you?
There will likely be a specialevent or sudden period of high demand, so always look for those opportunities. This helps you understand if there is market compression or depression that your on-books have not yet reflected, giving you the heads up to course-correct. Using external data about your market can assist here.
It allows you to manage bookings, adjust nightly rates, availability, and streamline inventory management. This global exposure means that hotels, regardless of size or location, have the opportunity to attract travellers from various regions, enhancing their booking potential. A particularly useful feature is the rate management tool.
This forecast takes into account the total number of rooms in the hotel and subtracts the number of rooms that are expected to be occupied. Without undertaking accurate hotel forecasting, you’ll have no accuracy when it comes to predicting your future booking volume.
Taking supply and demand into account, dynamic pricing allows for prices to fluctuate regularly so the hotel can maximise revenue. Dynamic rates, on the other hand, take all that information into account to give hoteliers the information they need to maximise revenue at all times. However, dynamic pricing isn’t always perfect.
It encompasses advanced booking engines, property management systems, customer relationship management (CRM) software, AI-driven chatbots, and more. Once upon a time your guests would book over the phone, by walking into a hotel, or through a travel agent. Secondly, technology is designed to simplify and accelerate specific tasks.
Working within your budget’s limits is critical, as is developing an effective company plan that accounts for all employees, food, beverages, entertainment, maintenance, promotion, cleaning, and bills. Host comedy nights, poetry nights, or even book reading sessions at your pub and see the difference in footfall.
Restaurants, in particular, may resort to double shifts during peak seasons or specialevents when an increased workforce is necessary to handle the customer surge. Also, by having proper bookkeeping practices in place, restaurant owners are less likely to have accounting errors or missed vendor invoices. Leverage software.
A satisfied guest is more likely to book a return stay, and also recommend your property to their friends, family, and peers. However, if guests don’t feel connected to your brand, they could still be ruled by price, location or facilities next time they choose to book a stay. How did you book your stay with us?
POS helps you to automate various business functions such as inventory, payments, accounting, customer, and employee operations. You can integrate the software with other software such as accounting, inventory, CRM, payment, and other food aggregators. Most of the POS providers are given an opportunity to book a demo.
Prepare special offers for people ordering online With this busy day, most people won’t even get the chance to book a table. Prepare special offers for people ordering online during this important holiday. Here are some ideas: Place a sign in the window of your restaurant that says “Our Valentine’s Day special is.”
NFTs can represent exclusive memberships offering perks like priority access, room upgrades, or invitations to specialevents. For example, you could create limited-edition digital collectables that guests receive upon booking or staying at your hotel. In simple words, NFTs are hotel loyalty programs but with a twist.
Understanding customers and consumers in hospitality If you work in the hospitality sector, for example in hotel management , then your customers are the people who spend money with you, whether that’s buying a meal in the hotel restaurant, booking rooms or arranging a specialevent in the venue.
Have a function room to cater to specialevents and occasions A great restaurant experience goes beyond serving good quality food—you should sell them memories and unique experiences, too. You can also offer a custom menu for these special occasions, like party-sized pizzas, party platters, and drink towers.
For its strong visual focus, stick to Instagram as your main account. As organic reach continues to dwindle, Facebook is primarily where guests will find key information, including hours, location, links and events. If you host specialevents, Facebook Events are a great way to increase their exposure.
Clickable phone numbers and email make it easier to convert a visit into an inquiry or a reservation booking. Highlight what makes your restaurant special and diners will come check out your place. Social media links The content on your website will be different from content on your social media accounts.
Whether you feel like you've tried every advertising tactic in the book, or 2022 is the first time your restaurant has had a dedicated marketing budget, you can implement our restaurant advertising ideas to attract new customers and turn one-time visitors into loyal customers. Image Source. Maximize Indoor Real Estate with Signage.
Another 25 percent said they were investing in specialevents and one-off promotions, and 24 percent said they were prioritizing takeout and delivery operations. Recent research data confirms a substantial increase in patrons not arriving for their bookings. Thirty-seven percent said they’re expanding catering operations.
Online Reservations and Ordering : Utilizing online reservation systems and digital ordering platforms allows restaurants to collect customer data during the booking or ordering process. By offering incentives and rewards, restaurants can encourage customers to join the program and willingly provide their data.
People who sign up to receive your newsletter might start ignoring their inboxes later and create new accounts. Specialevents such as birthdays and anniversaries also show how much you care about them. Once you have an email list of people interested to hear from you, you might want to start building your emails.
Whether you’re managing a boutique property or a hotel group, how you handle your availability, pricing, and content across online platforms can make or break your booking performance. Well-curated content boosts your search ranking and drives booking confidence. The more detailed your listing, the better it will perform.
We organize all of the trending information in your field so you don't have to. Join 11,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content