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Modern Restaurant Management (MRM) magazine connected with Kim Lawton, founder and CEO of New York City-based marketing agency Enthuse to discuss social media accountability, safeguarding a brand, best practices and more. The Chipotle example underscores the immense power of social media in holding brands accountable.
From ensuring guestsatisfaction to m anaging room inventory , keeping accurate track of bookings stands out as a crucial function. But But is the booking system with google calendar the right choice for your hotel business ? Let’s find out. Curious about how that works?
Subscribe to our weekly newsletter and stay up to date Understanding Hotel Overbooking: Hotel overbooking is based on the assumption that a certain percentage of guests will not show up or cancel their reservations, creating room availability for additional bookings. This data can guide overbooking practices to minimize disruptions.
Ultimately, having a tighter set of KPIs leads to intuitive performance management, more precise responsibilities, and impactful decision-making, resulting in sustainable revenue and guestsatisfaction increases. By combining insights from guest segments and key origin markets, you can identify the most valuable potential customers.
Google Ads help the hotels to enhance their online presence, increase direct bookings , and boost visibility on search engines. This guide explains how Google Ads can help you get more bookings and stand out from other hotels. Mobile-friendly : The responsive design ensures a smooth booking experience across all devices.
A lack of proper POS integration often results in revenue leakage, inefficiencies, and frustrated guests. In fact, cloud-based POS solutions now account for 64% of new POS implementations in the hospitality sector in 2024, up from 51% in 2022. To ensure revenue flows seamlessly, they must be connected to your central system.
In this blog post, we shed some light on the pros and cons of such automated response tools: Advantages Efficiency and speed One of the biggest benefits of AI-powered automated response tools is the speed with which they can respond to guest requests. appeared first on Revenue Hub.
Guests now expect access to their own streaming accounts, so offering Smart TVs with Netflix, YouTube, or Disney+ is practically standard for modern hotels. Some properties even pre-load guest profiles to elevate personalization. These activities not only offer fun but also serve as unique selling points in promotional content.
Attribute-based pricing is a booking strategy where you promote additional attributes that incrementally increase the price of a booking , rather than advertising a flat rate then offering discounts. Maximum guest occupancy per room Bedding types (quality of linen, etc.) What is attribute-based pricing?
Introduction: The Hidden Revenue Killer for Hotels Did you know that hotels utilizing a mix of OTAs, metasearch engines, and direct booking strategies experience significantly higher revenue growth than those relying on a single channel? Direct Booking Platforms - the hotel website and booking engine.
Why smart housekeeping is the backbone of guestsatisfaction—and how a PMS can help small hotels run it like a charm In the world of hospitality, housekeeping isn’t just a function—it’s a silent ambassador of your hotel’s brand. One poor check-in experience can cost dozens of future bookings.
Reputation Damage: High chargebacks harm guest trust, often leading to negative reviews and tarnishing the hotel’s image. Increased Costs: Elevated chargeback rates trigger higher transaction fees from payment processors, and in severe cases, suspension of merchant accounts. Common Causes of Chargebacks 1.
Front desk is responsible not only for handling the transactions between the hotel and the guests but also in creating an experience that guests will remember fondly. Not following the standards expected by the guest can result in losing revenue and bad reviews. Missing any of these reports may result in a lot of miscalculation.
Tapping into guest reviews and social media is a smart strategy that can set your property apart and drive direct bookings. This blog explores how accommodation providers can transform reviews into revenue by utilizing social media to drive direct bookings. Why Guest Reviews and Social Media Matter?
NB: This is an article from Revinate Ever since the introduction of online travel agencies (OTAs) in the ‘90s, hoteliers have struggled to achieve the optimal distribution mix between OTAs and hotel direct bookings. The state of OTAs and direct bookings The pandemic transformed the booking behavior of today’s travelers.
Boosting GuestSatisfaction: Guest feedback is critical for any hotel. KPIs such as the Net Promoter Score (NPS) and customer satisfaction ratings provide valuable insights into what guests think about their experience. This information is vital for making changes that enhance guestsatisfaction.
Summer travel is in full swing, and now is the time to implement effective strategies to help your hotel properties capture as many summer bookings as possible. Heat-Up on Social Media: An effective social media strategy is one of the most important and impactful components needed to maximize hotel bookings successfully.
What is guestsatisfaction? Guestsatisfaction is the cornerstone of a thriving hotel business, reflecting how well your property meets or exceeds the expectations of its guests. It relies upon the quality of service, cleanliness, comfort, and overall guest experience.
What is the online booking process? The online hotel booking process is how guestsbook and pay for a stay at your hotel. This process is made possible by your hotel’s website, open 24/7 to greet potential guests and turn their interest into confirmed stays.
A no-show in the hotel industry occurs when a guest makes a reservation but fails to show up or cancel their booking in advance. The consequences can greatly impact the revenue streams, occupancy rates, and guestsatisfaction. This is especially important during peak seasons when every booking is essential.
In today's digital world, Online Travel Agencies (OTAs) like Booking.com and Expedia have become essential for hotels looking to reach a larger audience and increase bookings. To attract more guests and ensure high visibility, it’s crucial to improve your ranking on these platforms. Why OTAs Matter for Hotels?
You can see which rooms are available, which are booked, and which guests are checking in and out. You can also cancel or modify reservations based on guests' requirements here. Housekeeping A clean and well-maintained room is essential for guestsatisfaction.
It enables hotels—whether small, independent, or part of a group—to handle front office workflow, including booking, guest check-ins and checkouts, assigning rooms, managing housekeeping tasks, and billing. They can also take requests for booking cancellation/modification and room upgrades, etc, with ease.
At HotelREZ, throughout our portfolio of more than 2,500 properties worldwide, we have identified the trends independent hoteliers can capitalise on to remain buoyant in the market: Capturing bookings improving cost of acquisition Online Hotel Booking Behaviours Online bookings are a key driver to securing occupancy and revenue.
NB: This is an article from TrustYou Subscribe to our weekly newsletter and stay up to date Pre-Stay Preferences – Crafting the Ideal Journey Engaging Modern Travelers with Cutting-Edge Booking Experiences Booking travel has become quite complicated nowadays. Travelers want more, and their ways of booking trips keep changing.
“This partnership marks a significant milestone in our mission to enhance guest experiences by providing seamless, reliable transfer services that are directly integrated into the hotel booking journey. It ensures that hotels using STAAH can offer pre-booked, reliable transportation to their guests directly in the booking process.
Operating a large independent hotel with 200+ rooms, 4-5 in-house restaurants, a couple of gyms, spas, and gift shops is multifaceted, where precision, efficiency, and guestsatisfaction are paramount. Plus, it leads to complexities such as rate parity/inventory disparity, overbookings, and guest dissatisfaction.
This information includes personal details, preferences, booking history, and communication logs, enabling you to deliver personalized experiences, increase guestsatisfaction, and drive loyalty. You’ll be able to capture necessary information from leads to create robust contact and account profiles.
Static pricing involves setting fixed rates based on seasons or days of the week, which does not account for changing market conditions. Leverage historical data, market trends, and competitor pricing to adjust your rates in real-time, ensuring that you capture the full value of each booking.
These incidents can occur in various forms—whether it’s a fake ID being presented at the front desk or stolen credit card information being used for bookings. This relentless tide of fraud doesn’t just happen in isolated instances; it seems to pop up everywhere, undermining the security of businesses and the confidence of guests.
NB: This is an article from ReviewPro As well as a weekly pattern and changes in volume over national holidays or festivities, the summer months will probably come with fluctuations in guestsatisfaction, review volume and even other metrics like guests’ perception of value. Understand 3.
STAAH ReviewMinder is a comprehensive online reputation management tool that can help hotels manage their online reputation and improve guestsatisfaction. Sentiment analysis This feature uses natural language processing to analyze guest reviews and feedback and categorize them as positive, negative, or neutral.
NB: This is an article from Demand Calendar If so, you may miss substantial revenue streams and opportunities for greater guestsatisfaction. In today’s competitive landscape, full-service hotels and resorts must look beyond room bookings to become truly profitable.
A hotel reservation system is far more than a booking tool. It's a comprehensive solution that empowers your hotel to optimize operations, deliver exceptional guest experiences, and thrive in a competitive industry. This streamlined process enhances guestsatisfaction and encourages more bookings.
Over the past couple of years, Artificial intelligence (AI) has greatly improved hotel operations and efficiency by automating processes such as booking and contactless check-in, allowing staff to focus on providing premium, personalized experiences to guests faster and at reasonable prices.
In today’s fast-paced digital world, hotel and motel operators must be able to keep pace with the needs of guests on an individual basis. With the use of automated hotel management system , you can streamline your processes, improve operational efficiency, enhance personalisation, improve guestsatisfaction, and improve employee satisfaction.
Monitoring and working on improving your ORS can drive more bookings. Net Promoter Score (NPS) NPS gauges customer loyalty by asking guests how likely they are to recommend your hotel to others. It’s an excellent indicator of guestsatisfaction and a powerful tool for predicting future booking behavior.
A sophisticated Revenue Management System (RMS) can help facilitate this process, taking into account numerous data points and offering actionable insights for optimal pricing. Further, engaging actively on social media can enhance your hotel’s visibility, attracting a wider audience and encouraging more direct bookings.
It means they primarily maintain an Excel Sheet to keep track of guest records, availability, finances, accounting, etc. Trust me, this solution will revolutionize how you run your hotel and improve overall guestsatisfaction. So what do they do? The answer is obvious - they try to do it manually.
Award-winning, fully booked, and sitting on 34 acres of private grounds in the Scottish countryside. Guests write glowing reviews. Its a striking reminder that in the boutique hotel business, beauty, buzz and bookings dont always equal profit. Done right, sustainability can boost margins and guestsatisfaction.
Ensuring compliance and data security in hotel billing It is absolutely essential that you follow all relevant rules and regulations to safeguard your guests’ personal and financial data and work to prevent fraud and privacy issues. I have seen an increase in direct bookings, the revenue has increased, and it has reduced human error.
While January typically sees fewer actual events, it is a critical period for securing bookings for the rest of the year. High school and college graduation parties spark a wave of bookings as families gear up for celebrations from late April through June. This increase in April stems from multiple factors.
What is a hotel booking plugin? Direct booking plugins are apps that will further reduce your reliance on OTAs by bringing more features and greater functionality to your existing booking engine. Table of contents Why are booking plugins so powerful? Many hotel booking plugins help with: Easy mobile bookings.
Strategic yield management offers a refreshing perspective, advocating for a nuanced approach that takes into account market dynamics and seasonal variations. It’s about finding the delicate balance that maximizes revenue potential without compromising on quality or guestsatisfaction.
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