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Starting a blog can also boost traffic. Sites with blogs tend to rank better in search engines and attract more visitors. Quality blog posts that people want to share on social media can improve SEO and increase engagement. The website should also be mobile-friendly, as most users now browse on phones or tablets.
Food festivals are your friend, expected to account for $560.3 Appeal to prospective guests by letting them know about any nearby festivals and events showcasing local flavors. You can do this on your website, blog, and social media. billion of the 2027 food tourism market.
Regularly updating your site with blogs about local events or hidden gems nearby also signals search engines that your website is relevant and engaging. Key Considerations for OTA Accounts Pictures : High-quality, professional images of your rooms, amenities, and surroundings can significantly impact your listing’s performance.
Stay tuned for a few special tips from Melissa Bensky, one of Toronto’s most prolific foodgrammers with her account, @tastethesix. Pssst, if this is your first opening, check out our blog on How to Start a Restaurant! ] 1 Set goals for the event ?? Here are some goal types to consider (and you don’t have to have just one!):
Collaborate with nearby businesses for events or promotions, and ask them to include a link to your website on their site. Use it to share updates, special events, or new menu items. When done right, it helps keep your restaurant at the top of customers' minds, encourages repeat visits, and promotes special events or menu items.
Giving them the opportunity to contribute to the brand's TikTok account not only breaks the repetitive pattern that they are used to and also helps bring more business for your restaurant. Host a live event. Once you reach the threshold of 1,000 followers on TikTok, you can start hosting live events. Conduct a live event.
Consider the channels you'll use to reach potential customers, such as social media, local advertising, or community events. It’s a widely used tool since most people have Gmail accounts so there’s less barrier to collecting feedback. Create a strategy that will showcase your restaurant’s unique atmosphere and dishes.
Claiming their GMB account can help restaurateurs manage how their business appears in Google search results and improve website rankings on Google Maps and local search results. Restaurants can also their GMB page to engage with customers, highlighting special offers and discounts, publicizing events and promoting new menu offerings.
From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! From managing your budget to accounting and bookkeeping for national holidays and events, this document will be your year-long guide to tracking your restaurant's promotional strategy.
This article examines why the best restaurants have these four social media accounts and how you can harness their power for your business. #1: In addition, Facebook is the perfect spot to build relationships, let customers know about menu items, events, and specials, and connect with your broader community. Engage them with videos.
In this blog post, we will cover the following – what is yield management, its relevance in the hotel industry, and the benefits of yield management in the hotel industry. The system considers factors such as historical booking patterns, local events, and competitor rates to determine the optimal price for each room.
This content can take many forms, such as blogs, videos, photos, or social media posts. Here are some ideas: Blogs : Use blogs to offer helpful travel tips, highlight local attractions, and keep guests updated on new services or offers at your hotel. How many people are reading your blog posts?
Subscribe to our weekly newsletter and stay up to date Other metrics that take into account revenue outside of room charges include RevPOM (revenue per occupied metre) and RevPEC (revenue per event customer). In a week, it’s rented out for three events, generating a total of $3,000.
Facebook Develop an engaging Facebook page that highlights your hotel’s unique features and upcoming events. Leverage Facebook Events to promote special packages, local festivals, or exclusive offers, allowing guests to RSVP and share the event with their networks. 5 Effective Social Media Strategies for Hotels 1.
Take the Flights restaurant , for example: Partnering up with the Los Gatos Chamber of Commerce, Flights started ‘Feed the Need Bay Area’ to leverage accounting support and marketing talent so that they could support the Bay Area community. Share an insightful blog post or redirect members to your services. Online Ads.
The links can go to your home page, product pages, customer service page, blogs, or articles, wherever you need them to go! So make sure you account for image size and the size of your website on different devices, as the size of your website will affect your image size capacity. Include Webpage Links. Large images can be an issue.
In this blog, we will delve into different aspects of hotel revenue management and explore top tips and tricks to help you optimize your hotel’s revenue potential. Market volatility: Fluctuating demand, seasonality, and unexpected events (like the COVID-19 pandemic) can make it challenging to maintain consistent revenue streams.
In this blog, she unveils her 10 reasons why Delhi remains an enduring source of inspiration and fascination for her. Cultural Festivals and Events Delhi hosts a vibrant tapestry of cultural festivals and events throughout the year. She is passionate about traveling and likes to explore different places across the country.
For instance, a burger chain might see a beef surge before a big sporting event, allowing the system to adjust stock levels ahead of time and avoid overordering. Without a central account to manage orders and payments, small problems can go a long way and hurt your business.
Many restaurant failures are associated with poor accounting practices, so keeping track of finances is critical to your future success. Invest in Technology Accounting and inventory management software are just a couple of the technologies that small business owners should invest in. Attend a National Small Business Week event.
population, 67% of people say they have a Facebook account, amounting to over 200 million people who are active on Facebook in America. It’s estimated that a little over 110 million Americans have an Instagram account. have a Twitter account. Of the U.S.
The account allows you to add a long description, provide an option for receiving reviews and responding to them, post any blog posts you have, share restaurant and food pictures, and allow customers to share their own photos. It also rarely recommends or features a business account that is far from the customer or closed at that time.
Creating a Google My Business account for your restaurant is a great way to ensure that all vital information will be at the customer’s fingertips. For example, you can create a blog to share the inspirations and stories behind your dishes. This information includes your location, hours of operation, menu, and reviews.
Step into the future of event planning, where technology developments in the hospitality industry play a crucial role in creating extraordinary experiences and event technology have a profound impact on conferences and event management. What is event technology?
Your marketing plan is your year-long guide to seek opportunities in public holidays and cultural events; it’s your marketing budget that will help reduce risk and minimize overspending; it’s your insights into customer behavior and trends; it’s your pièce de résistance to serve up a great experience and achieve your financial targets.
Finney once found inspiration in the photos from major food blogs and big magazines. As more people began to cook at home, a community of diary-like cooking archives (of which I have my own ) sprouted on Instagram, including many of the accounts mentioned above; simultaneously, home cooks like Emily Mariko became sensations on TikTok.
Face-to-face conferences are back in full force, and the number of events being held is only expected to grow throughout 2022. With so much potential revenue on the line, it stands to reason that venues are anxiously awaiting their turn to host the next big event. Screens not in sync with the event.
Momentus Technologies is a global provider of industry-leading venue and event management solutions that empower organizations to create extraordinary moments. We have several resources on our blog page to help with events and venues. Founded in 1985, Momentus is headquartered in the United States. Check them out!
Ensuring tax compliance and accuracy Work with an accounting professional to ensure your invoices and billing systems meet all relevant tax codes and requirements. Streamlining hotel invoicing with technology The best invoicing tools aren’t standalone solutions.
This blog explores how accommodation providers can transform reviews into revenue by utilizing social media to drive direct bookings. Highlight special offers, events, and unique aspects of your property to keep your audience engaged. Showcase events, offer virtual tours, and announce limited-time deals.
Everyone on your team has life circumstances that must be accounted for when building the schedule. Give your employees the flexibility to swap shifts with their coworkers in the event of last-minute changes. As a whole, hospitality accounts for some of the highest rates of uninsured workers. The Solution: Schedule with empathy.
The WordPress website builder is a popular tool that allows users to create an online presence or website for their blog, business or organisation. The blog can be changed on the Posts tab. Create social media accounts for your website and include links in your posts (e.g., What is the WordPress website builder?
In order to deliver on both these accounts, it's critical to cultivate an environment where people — customers and staff alike — want to be. This creates a sense of ownership and accountability by embedding your staff's hard work and valuable ideas in a bigger picture context. Another key strategy is talent management.
” The experts at Parts Town authored a blog post for independent restaurants about how to transition toward delivery. Without downloading an app or creating an account, diners can order using any device to enter contact-free orders, payment information, and schedule food pickup. No App Needed platform launched.
This blog will provide all the knowledge, tips and advice to implementing Instagram in your social media marketing strategy. With a large portion of users being millennials, the majority of which have Instagram accounts , and new features such as in-app purchasing, Instagram has never been a more powerful marketing tool. What’s more,
Make sure to make the most during peak seasons, local events, holiday seasons, etc. Read an in-depth blog here. Read an in-depth blog on how to provide a good guest experience here. To choose the best tools to make your job easy. If your customer is a regular on Instagram, then that’s where you need to be talking to them!
Using online accounts like Facebook, you can build relationships with current and potential diners. Likewise, you can broadcast events, coupons/promos/specials, and let people know about new menu items. The key here is to share great content from your blog and from your website. 1: You Can Build a Community.
The user experience is paramount when it comes to viewing your menu, so take this into account when creating your menu pages. Keep your website updated with fresh content, including blog posts, videos, specials, and event information. Use high-quality, professional images and an enticing description. 3: Customer Reviews.
They should talk about these precautions in their blog posts, at the top of the homepage of their website, on their Google My Business listings, and on their Google and social media ads. Kate Pyle, Account Manager at Big Spoon Co., A collaboration with another chef or local community business is a fun way to bring hype to an event.
Accounting & finances Many owners—who take the initiative to fund and start the restaurant —expect you to keep the business open and profitable. Exploring affordable traditional marketing opportunities in your area, like event sponsorships or local ads, is also a good idea.
Revenue optimization in hotels is a comprehensive strategy that accounts for all revenue streams and uses data to enhance the overall revenue performance of the business. In this blog, we’ll give you a full overview of revenue optimization and some ideas on how you can improve it at your hotel. What is revenue optimization?
If you have a smartphone and social media accounts, you have all the tools you need to make this idea work for you. #2: Once you have customers on your email list you can reach them on an ongoing basis with coupons, tips, events, and more. Ready to take the plunge and create a website with an online menu, blog, and beautiful photos?
This could include hosting events, offering special discounts, or partnering with local attractions to offer package deals. Overall, the best marketing strategy for successful hotel management will involve a combination of initiatives that cater to the target audience, taking customer retention into account while acquiring new patrons.
If you’re new to the hotel industry, opening a new property, or expanding your brand, this blog will help you understand all the key departments in a hotel and their responsibilities, as well as the various job positions in the hotel industry. Accounts and finance department. Event planning department. Table of contents.
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