MRM Research Roundup: Super Bowl and Valentine’s Day 2024 Edition
Modern Restaurant Management
FEBRUARY 5, 2024
One in four consumers use gift cards to better manage money – Inflation continues to impact consumer spending, and many consumers are turning to the incentives associated with gift cards to help keep them on budget. A five-percent loyalty-increase is equal to a 12-21 percent across-the-board cost reduction program.
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