Shining a light on the missing menopause market
Smart Brief Hospitality
AUGUST 23, 2024
billion by 2028, driven by increasing awareness of menopause as a critical health phase and the demand for innovative solutions. Yet, a 2023 report by the Institute of Practitioners of Advertising says that just 7% of women aged 49 to 64 feel that brands and retailers are doing an adequate job catering to them at this stage of life.
Let's personalize your content