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SH Hotels & Resorts, the hotel brandmanagement company founded by hospitality visionary Barry Sternlicht, Chairman and CEO of Starwood Capital Group, today announced plans to set a new standard of glamor and luxury in Dubai, the hospitality hub of the Middle East, with the opening of Baccarat Hotel & Residences Dubai in 2026.
SH Hotels & Resorts, the sustainable hotel brandmanagement company that operates 1 Hotels, Baccarat Hotels, and Treehouse Hotels, today announced the appointment of Damon Page as Area Managing Director for its Asia-Pacific region, an area that is a focus of exponential growth for the company.
SH Hotels & Resorts, the sustainable brandmanagement company founded by Starwood Capital Group Chairman and CEO Barry Sternlicht, announces its first Treehouse Hotel in Australia, scheduled to open in Adelaide in 2026.
UAE: Investment firm Shamal Holding will develop the Baccarat Hotel & Residences in downtown Dubai, set to open in 2026. Baccarat Hotel & Residences will form part of a mixed-use development facing the Burj Khalifa and will mark the first location in the UAE for the brand.
The reimagined Lum Hotel will offer an elevated guest experience in time for marquee events, including the NBA All-Star Game at Intuit Dome in February 2026 and Super Bowl LXI at SoFi Stadium in February 2027. The hotel will remain open during the renovations and Hilton members will be able to take advantage of membership perks.
Additionally, new schedules for payroll full-time equivalents (FTE) and annual mandatory brand and operator costs have been introduced. “The 12th edition’s updates are a testament to the diverse insights from top global brands, management companies and owners that comprise the GFC,” stated Raymond D.
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