How to Prevent Hotel No Shows and Last Minute Cancellations?
Revenue Hub
NOVEMBER 4, 2024
A June 2023 report by Statista reveals that 66 % of Gen Z adults and 64% of Millennials are willing to pay extra for flexible cancellation options when booking hotels. Certain customer profiles are more likely to exhibit these behaviours, particularly those who frequently make multiple reservations or change their plans at the last minute.
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