article thumbnail

Key Asia Pacific hotel markets surpassed 2019 profitability levels in March

eHotelier

Further supporting recovery around the region, a majority of Asia Pacific’s key hotel markets surpassed their 2019 levels in gross operating profit per available room (GOPPAR), according to STR‘s March 2023 P&L data release.

Marketing 130
article thumbnail

How To: Social Media Marketing in the Restaurant Industry

Modern Restaurant Management

The idea of using social media marketing to attract customers, all the while managing inventory and payroll, can be exhausting. But millennials and Gen-Z are quickly becoming the largest generation, overtaking baby boomers in 2019. Marketers tend to suggest 1 promotion for every 8-10 posts. We get it, you’re busy.

Marketing 245
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Effectively Targeting and Marketing to Gen Z

Modern Restaurant Management

Marketing trends, mobile data insights show that Gen Z has a considerable appetite for restaurants, clean eating, fast-casual, and exciting twists on healthy dining options. The sheer market size of Gen Z and their discretionary spending dollars should make restaurants and food services businesses sit up and take notice.

Marketing 209
article thumbnail

Pivoting to Video: Easy Video Marketing Ideas for Restaurants

Modern Restaurant Management

Advances in phone camera technology and the ease of uploading to the internet have made video marketing not only a possibility for most businesses, but a necessity. In 2017, Facebook founder and CEO Mark Zuckerberg discussed the importance of video to the future of internet marketing. Snapchat videos get over 10 billion daily views.

Marketing 227
article thumbnail

LARC: ’23 U.S. RevPAR up 14% vs. 2019

Hotel Business

this year, resulting in an annual RevPAR 14% above 2019 levels. this year to $155.88, or 19% above 2019 levels, while occupancy will increase by 1.0% Market outlooks Listed below are the best and worst-performing markets based on LARC’s forecasts. RevPAR up 14% vs. 2019 appeared first on hotelbusiness.com.

Marketing 110
article thumbnail

UK hotel investments to return to 2019 levels, Savills finds

Hotel Owner

Year-end volumes of the UK’s hotel investment transactions are forecast to reach £5bn, bringing activity back in line with 2019 levels, according to Savills. We anticipate full year 2024 figures to surpass £5bn, bringing activity back in line with 2019 levels.

article thumbnail

It’s Time to Measure Up: Creating and Executing a Menu for Success With Location-Based Marketing

Modern Restaurant Management

By bringing together CRM data as well as location data, marketers can begin to piece together a more well-rounded picture of their customers and their preferences. The average time per order at fast food restaurants in 2020 was 6 minutes – nearly 30 seconds slower than 2019.

Marketing 203