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Effectively Targeting and Marketing to Gen Z

Modern Restaurant Management

Marketing trends, mobile data insights show that Gen Z has a considerable appetite for restaurants, clean eating, fast-casual, and exciting twists on healthy dining options. The sheer market size of Gen Z and their discretionary spending dollars should make restaurants and food services businesses sit up and take notice.

Marketing 209
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Fair Work penalises 85 Degrees cafe franchisor $1.44 million

Hospitality Magazine

.” It’s the third-highest penalty ever secured by Fair Work, and is also the first time they have implemented the “responsible franchisor entity” provisions of the Protecting Vulnerable Workers reforms which holds a franchisor to account for the actions of its franchisees. Franchisors must take action.”

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Deals Over Disses: QSR Marketing Post-COVID

Modern Restaurant Management

Faced with the stark reality of closed dining areas, people working from home, and home-cooked meals, COVID-19 will force a radical rethinking of Quick Service Restaurant (QSR) marketing. Best Marketing Practices for QSR During and post pandemic. Breaking down stats from the 700 surveyed consumers.

Marketing 177
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Quick Facts About the Restaurant Revitalization Fund (RRF) Process

Modern Restaurant Management

If you have any questions on the process, reach out to an experienced accountant to walk you through the process. For some business types, at least 33 percent of 2019 gross receipts must have comprised on-site sales to the public. equipment, accounting, training, legal, marketing). How will the program work?

Document 197
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Three Reasons Why You Should Be Using Micro Influencers

Modern Restaurant Management

It’s no secret that the influencer marketing industry is booming with billions of dollars. Micro influencers are defined as accounts with 1,000 to 100,000 followers who are well known in their niches with a hyper-engaged audience. Micro influencers are a great marketing tool and resource for small restaurants.

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Luxury Hotel Marketing: 5 Key Strategies to Succeed

Revenue Hub

To be effective, your luxury hotel marketing strategy must tell a story that shows your customers what sets you apart and makes the experiences you offer unique. Harness the power of storytelling In a luxury market where everyone offers fantastic service and incredible facilities, how do you communicate in a way that sets your hotel apart?

Marketing 108
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How Restaurant Owners Can Prepare for the COVID-19 Cold Weather Lull

Modern Restaurant Management

Use this time to invest in training, develop relationships with potential clients and referral sources, explore possible acquisitions or new markets, and upgrade outdated technology. It’s a good time to make sure you’re accounting for potential effects of the pandemic as you create next year’s budget.

Budgeting 230