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MRM Research Roundup: Mid-August 2021 Edition

Modern Restaurant Management

Overall Redemption : The redemption rate for gift cards sold in 2020 tracked higher during the initial seven weeks after purchase, as compared to 2019 and 2018. But after the nine-week mark, 2020 gift cards were redeemed at a rate that was slightly lower than 2019 and significantly lower than 2018. QSR Marketing Forecast.

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