Price Oscillation: Unraveling the Pendulum Effect on Hotel Rates
Revenue Hub
JANUARY 17, 2024
Surging ADR: Noteworthy Escalation in Average Daily Room Rates Average daily rate per room values, known as ADR, experienced a greater global growth in the last 3 years than in the last two decades prior to COVID-19 pandemic, resulting in the highest hotel prices since records began (Figure 1). Evolution of hotel room price from 2002 to 2023.
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