IHG’s Alexander on new Holiday Inn Express prototype
Hotel Business
DECEMBER 18, 2023
is the next evolution of our successful Formula Blue design program for the Holiday Inn Express brand, first launched in 2014. Alexander: Formula Blue 2.2 In 2020, we evolved that design with the launch of Formula Blue 2.0. Leveraging consumer and owner insights, Formula Blue 2.0 We designed and introduced Formula Blue 2.2
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