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One ghost kitchen may contain multiple units where different brands can prepare food for delivery, and in some cases, pickup. Ghost kitchens emerged in the back half of the 2010s as delivery apps began to take hold of the dining market. What are the benefits of a ghost kitchen model? We have love behind our food.
"This is the perfect time to introduce the iVario product line because every foodservice operation is looking to increase efficiencies, maximize productivity and produce outstanding food," states Markus Glueck, executive vice president for RATIONAL North America. "The It's what the industry needs now."
If you take your entirety of your menu and you just slap it up online, and all of a sudden, you have a normal kitchenoperation, anyone can order anything. By the end of the call, he was like, we invested in Tesla in 2008 when no one wanted to. They’re doing great. Not everything works well for carry out. We’re back already.”
In 2008, while most pizza brands thrived during the economic downturn, Hungry Howie’s sales were flat. Thus, the operator can focus on fulfilling delivery tickets. A ghost kitchenoperator may house anywhere from one, to 10 or more restaurant brands in one space.
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