Of Course We Wanted to Believe the Flamin’ Hot Cheetos Guy
EATER
MAY 17, 2021
Richard Montañez’s rags-to-riches story of inventing the spicy snack goes up in flames in an LA Times piece Since 2007, Richard Montañez has been peddling the feel-good story to end all feel-good stories — that as a janitor at a Frito-Lay plant in Rancho Cucamonga, he successfully pitched the company on creating Flamin’ Hot Cheetos.
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