Global Hotel Alliance Celebrates 20th Anniversary at IHIF EMEA in Berlin Demonstrating Its Enduring Value for Independent Hotel Brands
Hospitality Net
APRIL 19, 2024
UAE-headquartered Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, celebrated its 20th anniversary this week in Berlin at the International Hospitality Investment Forum (IHIF), where the then start-up was first announced in 2004.
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