In Defense of Prunes
EATER
JUNE 21, 2022
But Kiaran Locy, the California Prune Board’s director of brand and industry communications, says that’s not as much of a hurdle as you might imagine. In 2001, California Prunes rebranded to California Dried Plums in the hopes of reminding consumers of the prune’s origins as the far less maligned plum.
Let's personalize your content